Xiaoshan Gao Email & Phone Number

Campbell, Ca, Us

New York City , Ny, Us

- Create and manage 100+ campaigns on paid social (facebook and Instagram). Conduct A/B testing and audience segmentation to achieve best ad performance.- Create and optimize paid search campaigns on Google, which led to 1900% increase in total bookings, and cut the cost/conversion by 56%.- Manage display campaigns through DV360.- Run campaigns on TikTok and Nextdoor- Conduct data analytics and reports as needed to help the team better understand market and customer behaviors.

Aspen, Colorado, Us

- Manage SEM/PPC Channel and over 100 PPC campaigns in house, on Google and Bing- Execute day-to-day campaign building, optimization for multiple accounts to maximize revenue and ensure campaign effectiveness- Manage Display Campaigns through GDN and DV360, improved efficiency by 75%.- Run Paid Social Campaigns on Facebook

Broomfield, Co, Us

Tableau DashboardClient ReportingData AnalysisKrux Segmentation Strategy and ImplementationAlteryx Workflow

• Managed and optimized 100+ pay-per-click campaigns on Google AdWords and Yahoo to effectively generate leads and drive revenue.• Managed display advertising on Google, social media and remarketing/retargeting campaigns to drive lead generation and increase brand awareness.• Designed and built automated marketing KPI reports to measure campaign effectiveness. Maintained and monitored key metrics across marketing channels and ensure cross-channel optimization. • Performed ongoing customer segmentation data analysis and market research to identify market needs and assisted in personalized messaging development.• Conducted data analyses to interpret customer behaviors and trend. • Implemented and automated leads nurturing program through Silverpop to engage customers. • Created annual plans for search engine marketing to help fulfilling program goals using web resources. • Worked internally with web developers, marketing communication team, and product managers to identify and optimize key messaging. • Conducted ad hoc market research and analytics projects.

San Diego, California, Us

• Analyzed, interpreted and reported marketing campaign performance, trends analysis, user activity, customer purchasing behavior and other metrics to provide data driven business insights • Developed, maintained and distributed monthly reports and metrics, providing meaningful commentary and value-added analysis for marketing team and product managers• Managed pay-per-click campaigns using Google AdWords, increasing conversion rate by 46% and cutting cost by 50% over a one year period• Developed email campaign testing and segmentation strategies for all product areas leading email campaigns outperform industry average by 27% on open rate and 43% on CTR. Received “Best Overall Use of Engage” Award from email solution provider Silverpop in 2012• Tracked key performance metrics and identified trends/patterns that warrant deeper analysis Worked with Sales Division to develop, manage and execute sponsor email campaigns• Managed subscriber databases, including creating and updating lists and segmenting data for targeted email campaigns• Assisted with market research projects and other ad hoc analytical requests

La Jolla, Ca, Us

• Conducted market research for the mobile strategy of the product, including competitive environment, product characteristics and pricing strategies• Researched on higher education conferences for sales team to attend, identified potential clients and generated good quality leads• Assisted in tracking leads through SUGAR database; evaluated campaign performance and generated reports• Collaborated with team to develop creatives and templates

La Jolla, Ca, Us

Worked as an RA for Institute on Global Conflict and Cooperation (IGCC)

Plano, Tx, Us

Bachelor'S Degree, Doulbe Major: Economics & Mongolian Language

Master'S Degree, Mpia, International Management