Dr. Wang Xiaoyi, professor of SOM, ZJU, mainly engaged in teaching, scientific research and social services in the field of marketing. As the first phd about Neuromarketing in China, Prof. Wang presided over a number of National natural Science Fund projects, published a series of research results in international and domestic important academic journals such as Marketing Science and Journal of Marketing Research. At the same time, Prof. Wang mainly undertakes the digital marketing, business model, internet operation and other courses of teaching work. All these teaching courses are excellent, and have won the Zhejiang University Quality Teaching Award, Zhu Kezhen Honor College annual favorite teachers and other teaching honors. In the scientific research of the big data of mobile consumer and neural marketing, he won the Zhejiang Province Science and Technology Prizes.Prof. Wang is the deputy director of the Marketing Department, SOM, ZJU. He also acts as the Director of MBA Education Center in Zhejiang University. As one of the founders of Neuromarketing Lab in Neuromanagement Labs, ZJU, he is also the vice director of Neuromanagement Labs, ZJU.