Xin Kai Sim Email & Phone Number

Singapore

- Managed growth of a new channel, Buy More Save More, to encourage basket building and order consolidation. Using the assortment above, achieved 10% of platform orders and 11% of platform daily GMV while maintaining profitability within 3 months- Manage the P&L and performance all Daraz Choice Business Units- Lead the team on analytics projects regarding pricing, profitability and product selection

Singapore

- Developed go to market strategy and business size assortment for a collaborative project with Alibaba International; projected won buy-in from Alibaba top leadership and expected to bring in >US$10M annual GMV, and expand business size by 10%- Developed a methodology and framework to identify and manage high potential SKUs within each venture; expected to expand business size by 14%- Further refined the price elasticity model, (1) conducting A/B tests to improve accuracy and (2) integrating it with supply chain acquisition- Target setting and OKR reporting for 4 ventures in both Mother & Baby and Home & Living categories

Singapore

2nd rotation with the Regional Fulfillment by Daraz (FBD) team, that focuses on providing an E2E operations and logistics solutions to sellers.Key Projects:- Developed a product & data roadmap to help improve seller experience and internal processes- Led product developments to improve the Inbound Order & Outbound Order approval process and reduce operational man hours by 50h weekly- Supported the monetization of the FBD service by developing a pricing strategy, as well as providing analysis on seller & sales impact- Built a seller acquisition framework to target ideal sellers as the company transitioned towards monetization of services- Developed a framework to track product USPs and the seller’s ROI for joining the FBD service

Singapore

1st rotation with the Regional Pricing Team. The team develops and implements pricing strategies across marketplace and retail channels across 5 countries.Key Projects:- Build tools & SOPs for local pricing operations to help ensure price competitiveness in both campaign and non-campaign periods- Developed a segmentation strategy for marketplace and crossborder products, to minimize actions points while driving price perception, to achieve the organization’s objective of “Everyday Low Price”- Developed and piloted a price elasticity model to recommend prices to sellers- Ran a pilot program with the DarazMall team, to ensure that items sold through the brand are price competitive

Singapore

- Performed portfolio analysis on all investments done to date, evaluating the success rate of investments across the different investment strategies- Performed analysis on IC decision making, to help improve the consistency and understand biases in IC votes- Supported a founder on their business strategy to achieve profitability by making changes to the business model and target audience

Singapore

- Analyzed and evaluated various investment opportunities across Southeast Asia, with a focus on Seed to Series A startups in the Travel & Hospitality industry- Conducted market research to analyze promising sub-verticals and investment opportunities- Built financial models to analyze returns- Prepared investment teasers for various investment opportunities- Prepared strategy notes and industry analysis outlining major changes in the Travel and Hospitality sector

Singapore

- Assisted banks in performing their due diligence checks for credit approval- Evaluated and developed financial models to assess different financing terms- Performed credit analysis on various parties

Singapore

- Prepared profit loss and financial valuation models for hotel properties in Asia- Evaluated due diligence reports and synthesized board papers- Conducted market research and crafted pitch decks for various hotel properties in Asia- Designed a data mining tool to help generate a list of potential acquisition targets

Singapore

- Developed a prototype risk profiling tool for investors- Conceptualized the business model of an integrated employee benefits marketplace

Singapore

Master'S Degree

Bachelor Of Business Administration - Bba, Finance, General

Double Major in Finance and Data Analytics

Education record

Education record