Xindy Choo Email & Phone Number

Singapore

Singapore

1. Client Consulting and Management- Day-to-day POC, nurturing ongoing client relationships with strategic counsel on social and content strategy best practices2. New Business Development:- Co-lead and present new business development proposals with an integrated team of strategists, social media specialists, and creatives- Drive client development, scope definition, and onboarding processes for new clients 3. Team Management - Line manage interns, setting… Show more 1. Client Consulting and Management- Day-to-day POC, nurturing ongoing client relationships with strategic counsel on social and content strategy best practices2. New Business Development:- Co-lead and present new business development proposals with an integrated team of strategists, social media specialists, and creatives- Drive client development, scope definition, and onboarding processes for new clients 3. Team Management - Line manage interns, setting learning goals, onboarding milestones and conducting 1 to 1 sessions to assess their progress and growth- Mentor junior team members in 1 to 1 mentorship sessions to identify and empower areas of career growth - Conduct proactive team resource allocation and planning with line manager 4. Project and Financial Management- Manage project finances, including scope definition, paperwork setup, and monthly recon of credits and scope consumption - Spearheaded project management initiatives with smart tools such as Trello which streamlined and optimized project workflows. - Closely collaborate with internal and external stakeholders on timeline, brief requirements, feedback and deadlines5. Social Counsel and Content Strategy- Developed and executed comprehensive integrated content strategies for B2B (NCS, SAP) and B2C (SKM, SUSS) clients for brand awareness, thought leadership and employer branding objectives- Oversee and guide junior team members on monthly content planning and copywriting on major social platforms 6. Performance Marketing- Devised and executed paid media plans on platforms such as LinkedIn, Facebook, TikTok, and Google- Launched lead generation and conversion campaigns, optimizing ad performance to drive quality leads for clients, informed by regular monitoring, analysis and insights. Show less

Singapore

Singapore

• Increased followers and engagement of clients’ Facebook and Instagram pages with strategic content planning and creation • Creative copywriting for social media, blogs and marketing collaterals • Boosted brand awareness and conversions with Google, Facebook and Instagram ads. Managed media budgets and optimised ads with data-driven digital marketing strategies• Conceptualised and produced client and in-house videos. Organised project timelines, managed budgets, wrote scripts, cast… Show more • Increased followers and engagement of clients’ Facebook and Instagram pages with strategic content planning and creation • Creative copywriting for social media, blogs and marketing collaterals • Boosted brand awareness and conversions with Google, Facebook and Instagram ads. Managed media budgets and optimised ads with data-driven digital marketing strategies• Conceptualised and produced client and in-house videos. Organised project timelines, managed budgets, wrote scripts, cast talents and directed shoots• Increased brand awareness with influencer marketing. Recruited and managed influencer campaigns for clients including Tik Tok and Watsons• Designed and conducted Social Media Workshops for L’Oreal Professionnel hair salon owners across Malaysia, teaching them content and digital marketing strategies to grow their businesses Show less

Petaling Jaya

• Assisted journalists in research, transcriptions and interviews• Wrote weekly stories for print and online • Managed social media accounts and website

Subang Jaya

• Researched and summarized notes on the TPPA for MP’s presentations in parliament, party meetings and press conferences• Communicated with local constituents and handled complaints• Gained exposure and knowledge of local politics

Master Of Media And Communication, Communication And Media Studies

• Digital Marketing Communication • Digital Marketing Transformation • Strategic Public Relations Management • Fundamentals of Strategic.

Bachelor Of Arts And Social Sciences, International Studies And Journalism, Cgpa 3.80

Achievements and Extra-Curricular Activities • Street Dance Society (Treasurer) • Toastmasters Club (Two time ‘Best Table Topics’ Speaker.

Inter-University Exchange Program, Fall Semester 2016