Xing Chen Email and Phone Number

Support family business overseas (SA-Brazil) ,hands-on when family members are not able to return to China on regular basis as they would before the COVID-19 pandemic.Business routines: Product development, sourcing, mill-contact, container shipping, E-commerce platform development

1. Reset portfolio planning and growth strategy -Refixed product categories and sorted out priority;-Identified a new revenue stream structure based on market trend and competitive analysis;-Set up a more competitive product mix, >10% increase of average price2. Allocated sales & marketing resources to realize growth targetReset pricing strategy, boosted company bottom line-Built a whole new price package, including retail price, channel whole sale price, discount rate, offline and online price code;-Set up a new value-based pricing model3. Introduced “phase in, phase out "life cycle management-Phased out 200+ unprofitable SKUs, based on change of market trend;-Introduced 4 new product offering to market, $6.9M sales in 2020, ~9% of annual revenue-Built platforms, not isolated NPD teams4. Peer with sales force to consolidate distribution network, built up channel capability-Reset terms and incentive plans for distributors, reshaped partnership, improved loyalty;-Cohost online seminars, offline events to engage clients with their growth strategies;-Worked closely with distributors to improve their value chain, to better “deliver value to end customers”;-Introduced programs to help retailer-chain clients boost their store performance;-Stepped out relations with clients, those not compatible with company’s offerings and strategy5. Practiced leadership and engaged people within the organization-Built PM team out of scratch, managed 4 direct reports;-Built strong rapport with integrated marketing peers, led projects where we “communicate customer value”;-Built strong rapport with R&D, actively promoted improvement in R&D capabilities;-Established relations with research institutions, engaged in collaborative innovation efforts;-Developed SOPs in areas like commercializing a new product, RFQ process, sales force effectiveness evaluation;-Organized value stream enhancement projects, example: Initiated digital transformation of ware house management, optimized packaging to shipping process, improved the link where we “deliver value”

Managed product life cycle (Air compressors)Supported new product commercializationLed “Energy Label Upgrading” project on annually basisManaged sales force effectiveness program and developed tools, selling kits, best-practice sharingRenewed pricing model and discount rules, managed regional discount approvementConducted regular competitors’ analysis, released “streetfighters” on a quarterly basisPeer with Marketing Communication team to organize events, develop materials, i.e.. Leaflets, brochures, digital pages

Supported product life cycle management, new product launchDeveloped marketing materialsLed 2 NPD projects, conducted VOC with Hoya Thailand Plant, Yokohama Tire Thailand Plant

Fundraising campaign