Xinjiang（Jasper） Li Email and Phone Number

Take care of all marketing needs in UMP China (Mainland & HK), including Social Media, Brand Collaboration, and PR.Digital Promotion: Managing all external communication channels of UMPC and UPM, including Weibo, WeChat, and Instagram. Monitoring the critical index and improving the overall impressions, engagement, and workflow efficiency.Working closely with Majors UMPG songwriters, OPs and 4 million music catalogs for an album release & sync &cover& signing& special events.Partnership Management: Collaborated with TME to promote UMP catalogs and launched innovative projects like Universal Song list, The Story Behind the Song, and Lounge Live, resulting in over 1 million listens for the song list project.Worked closely with major labels and artists such as JVR, RYCE, IRIS Chengdu, Hikoon Music, and Fullhouse Music to amplify the social buzz surrounding signing, corporate collaborations, and other events. Maintained healthy relationships with the press and KOLs in the music sector.Managed partnership with Gibson, Roland, NIO, Mengniu,StarNation,Kaishu Story, and other brands for short-term collaboration and long-term relationship.Event Marketing:Plan and execute UMPC events with partners including DSPs, brands, labels and press.

Brand Management and Marketing PlanningMarket research: through the overseas brand research in 2020 and 2021, collected market information on industry trends and competitive product development, which served as the strategic basis for brand development. Content promotion: promoted S-rated drama-style variety shows overseas through the mix of contents and channels, the communication with teams responsible for products, contents, PR and operations, and the planning of marketing highlights, thus exploring new resources or program models. Integrated event marketing: cross-departmentally developed event strategies, managed entertainers and online & offline resources to ensure that the event voice and effect meet expectations. Cross-sector cooperation: promoted brand cooperation through negotiation, determined the value of replacement resources, and evaluated the project value based on the supplier's SOW and assessment mechanism. Live streaming planning: for the first time, worked with casts to organize and launch 28 online live streaming events for overseas fans.

Media management: tapped entertainment media and internal & external channels from all sides, preserved brand relationships, maintained and integrated resources, explored and cultivated innovative media channels. Built systems for overseas social media from scratch, such as Facebook, YouTube, TikTok, Twitter, and Instagram, including operating systems and strategies, data monitoring dimensions, and multilingual channel logic; managed 67 accounts with a total of 17.1 million followers. Fan marketing: prepared "iQIYI Fan Festival", worked with the front-end team of Southeast Asia market to promote the event through KOL communication and media publicity on Halloween and Singles' Day, thus covering the core audience through star marketing.Data analysis: regularly reviewed data, adjusted campaign tone and visual specification by A/B test, output reports on channel review and competitor monitoring. Copyright management: had an insight into the copyright protection rules of Google and Facebook, and optimized the mechanisms of SNS platform for video piracy surveillance and copyright management with the help of the legal department.

BTV-5 Sports Channel