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Creative thinker and effective executor experienced in product marketing and brand management. Currently solving problems for retailers & food brands and empowering Southeast Asia to live better.
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Co-Founder And CeoYoripeSingapore
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HustlerYoripe Apr 2018 - PresentSingaporeBuilding Southeast Asia’s first lifestyle destination for recipe discovery and grocery management while offering personalised mobile marketing solution for supermarkets and FMCGs. -
Entrepreneur In ResidenceAntler Jul 2018 - Jan 2019Singapore -
Mba CandidateInsead Jan 2017 - Dec 2017Full-time MBA Candidate at INSEAD -
Manager, Global Brand Management Le Méridien & WestinStarwood Hotels & Resorts Worldwide, Inc. Oct 2015 - Dec 2016Stamford, CtGlobal Brand Development and Strategy• Executed brand strategies and marketing plans, drove mindshare and grew business• Built and implemented brand programs strengthening differentiators• Identified opportunities from consumer insights and trends. Forged brand partnershipsDigital Marketing• Conceptualized and executed digital campaigns driving high engagement and revenue • New website and LP development, optimized internal digital platform performance• Managed creative and digital agencies and oversaw Social Media content strategy globallyProject Management and Leadership• Developed marketing plan and tools, worked with senior leadership and operations team for successful execution across 4 continents (100+ hotels worldwide)• Planned and led problem solving and planning workshops with cross-functional teams• Guided and aligned internal multi-discipline business units - PR, Sales, Design, Digital, and external agencies in executing 360° marketing and communication plan • Managed project calendar and budget, ensured spending are aligned with strategy and priorities -
Associate Manager, Brand Management Asia Pacific, W, Le Meridien, St. Regis & Luxury CollectionStarwood Hotels & Resorts Worldwide, Inc. Jan 2013 - Sep 2015Singapore- Established divisional and regional marketing plans and budgets- Increased brand awareness and trial through conceptualize and execute marketing campaigns, partnerships, promotions and events around brand passion points. Plan social media campaigns and online & offline media buy. - Managed piloting and implementation of brand signature products and programs that enhance guest experience. - Handled brand launch in new markets – China, Bhutan, India and more emerging cities. Hotel pre-opening launch strategy and programming for Media Famil trips. Brand immersion for potential owners and project teams.- Launched creative and high ROI tactical campaigns that drive revenues to hotels. Identify, utilize and optimize online & offline platforms. Manage creative and digital agencies.- Monitored brand metrics and performance indicators, review new standards and led roll-out in the division.
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Regional Market Operations Manager - South-East AsiaSopexa Sep 2012 - Dec 2012Singapore SingaporeCreated and implemented transversal marketing and communication solutions for French agri-business companies in product exportation and business development in South East Asia. Developed integrated approach to increase brand notoriety and sales, built brand image and loyalty as well as to gain market share. Established marketing plan; carry out market research and analysis, establish actions and budget, coordinate among representative and head offices and gave client presentation. Oversaw day-to-day office operation, developed local revenue and increase agency’s profitability. -
Project ManagerSopexa Apr 2010 - Aug 2012Singapore- Conceptualized and executed multi-country marketing campaigns and events in line with clients’ objectives and strategies; including market analysis, B2B and B2C activations: market entry planning, awareness building, product training and promotion. - Organized Exhibitions and French Pavilion at major trade shows, handled recruitment, animations and local logistics : Food Hotel Asia 2012, Asean Tour: The French Wine Exhibition 2012 & 2011, Wine For Asia 2011 & 2010- Successfully managed PR activities for diverse projects: press release, media events and trips plus press monitoring.
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Mangement TraineePark Hotel Clarke Quay Jul 2009 - Jan 2010SingaporeGained experience in various key departments of hotel including Housekeeping, Front Office, Guest Relations and Sales & Marketing.
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Reservation Agent (Intern)Hôtel Le Bristol May 2008 - Sep 2008Paris Area, France
Xinyan Fang Skills
Xinyan Fang Education Details
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Master Of Business Administration - Mba -
Institut Paul BocuseInternational Hotel & Restaurant Management -
Tanjong Katong Girls' School
Frequently Asked Questions about Xinyan Fang
What company does Xinyan Fang work for?
Xinyan Fang works for Yoripe
What is Xinyan Fang's role at the current company?
Xinyan Fang's current role is Co-founder and CEO.
What is Xinyan Fang's email address?
Xinyan Fang's email address is xi****@****exa.com
What is Xinyan Fang's direct phone number?
Xinyan Fang's direct phone number is +65810*****
What schools did Xinyan Fang attend?
Xinyan Fang attended Insead, The Wharton School, Columbia University In The City Of New York, Institut Paul Bocuse, Tanjong Katong Girls' School, Insead.
What are some of Xinyan Fang's interests?
Xinyan Fang has interest in Economic Empowerment, Education, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Arts And Culture.
What skills is Xinyan Fang known for?
Xinyan Fang has skills like Marketing, Brand Management, Business Development, Event Management, French, Marketing Communications, Sales, Public Relations, Project Management, Product Development, Luxury Brand Marketing, Hotel Management.
Who are Xinyan Fang's colleagues?
Xinyan Fang's colleagues are Karmelia Equeena, Nabilla Fisca, Shermaine Chew, Severina Shania Mihartoyo, Jessica Stephanie Kusuma, Zahwa Almira Kayla, Anuj Kapasia.
Not the Xinyan Fang you were looking for?
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Xinyan(Lillian) Fang
New York City Metropolitan Area1prudential.com -
Xinyan Fang
Msc Economics, University Of Warwick Bsc Economics, Fudan University Intern, East Asia Qianhai Securities, Ltd.Coventry -
1dawsoncollege.qc.ca
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