Frank Cui Email & Phone Number

Shanghai, China

Shanghai, China

At IT Consultis, I drive transformative B2B and B2C CRM and marketing automation strategies for top global clients in luxury retail, education, government, and hospitality. By conducting in-depth audits of SOPs and leveraging platforms like Xiaohongshu, Douyin, Weibo, Tmall, and the WeChat ecosystem, I optimize user acquisition, engagement, and loyalty. My collaborative approach with cross-functional teams ensures impactful results, including crafting tailored go-to-market (GTM) playbooks that integrate omnichannel strategies, O2O commerce, social commerce, and eCommerce optimizations, delivering market-specific solutions that drive user growth and revenue. With expertise in business transformation, I supported seamless B2B2C to D2C adaptations for e-commerce businesses through actionable insights and data-driven strategies. Additionally, I streamlined marketing automation pipelines using JINGdigital, refining customer journeys and improving lead segmentation for measurable results. I also presented customized CRM and marketing solutions to C-level executives and APAC directors, securing CapEx buy-in and successfully upselling OpEx and T&M opportunities.

Champaign, Illinois, United States

As a Consultant at IBC, I developed innovative marketing strategies for clients in the employee benefits insurance sector, with a focus on B2B2C models targeting professionals aged 22-32. Drawing on both primary and secondary research, including stakeholder interviews, industry reports, and behavioral economics insights, I identified key opportunities to transform messaging and streamline the customer journey. By conducting 20+ in-depth interviews and applying SWOT analysis, I uncovered critical performance gaps and crafted data-driven solutions to enhance engagement and retention. I ensured stakeholder alignment by presenting comprehensive project updates and final recommendations to diverse shareholders, delivering actionable strategies that drove measurable improvements in client satisfaction and market reach.

Champaign, Illinois, United States

I spearheaded initiatives aimed at facilitating the seamless transition of over 300 incoming students into college life, working closely with a team of academic advisors to coordinate and lead more than 40 group sessions focused on course registration, academic planning, and the overall student experience. By conducting a thorough SWOT analysis, I identified key gaps in the orientation process, proposing and implementing strategic improvements that not only streamlined the registration process but also enhanced the overall student onboarding experience. In addition to my operational efforts, I played a key role in strengthening the institution’s communications strategy. I developed visually engaging PR campaigns using Canva, effectively capturing and conveying essential academic and registration information. These campaigns were prominently featured on the University’s Instagram and website, successfully driving student engagement, improving information retention, and ensuring a smooth and welcoming start to college for incoming students.

Chicago, Illinois, United States

As a Legal Intern, I contributed significantly to the firm’s operations by conducting comprehensive research on IRS tax codes, COVID-19 import policies from U.S. Customs and Border Protection (CBP), the Centers for Disease Control and Prevention (CDC), and other regulatory frameworks. My analysis supported strategic tax consulting services, ensuring compliance and minimizing potential liabilities for over five international clients through detailed risk assessments and actionable recommendations. Additionally, I leveraged my bilingual proficiency in Mandarin and English to provide real-time translation for complex corporate and tort law matters, collaborating with attorneys, field experts, and clients. My role bridged language barriers, ensuring effective communication in a dynamic, cross-cultural legal environment while enhancing the firm’s ability to deliver precise and timely legal services.

Bachelor Of Arts - Ba, Economics, And Political Science International Relations (Honors)

Activities and Societies: Co-Founder & President of Asian Pre-Law Association, President of University of Illinois Pre-Law Honors Society.

High School Diploma, General Studies

Activities and Societies: President of NT Newbies, President of Chinese Culture Club, Member of Senior Instructional Leadership Corps