Xinyun Yang
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Xinyun Yang Email & Phone Number

Global Brand Strategy and Sports Marketing Lead, Ant International at Ant Group
Location: Hong Kong Sar, Hong Kong 5 work roles 4 schools
1 work email found @antgroup.com LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 86%

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Current company
Role
Global Brand Strategy and Sports Marketing Lead, Ant International
Location
Hong Kong Sar, Hong Kong
Company size

Who is Xinyun Yang? Overview

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Quick answer

Xinyun Yang is listed as Global Brand Strategy and Sports Marketing Lead, Ant International at Ant Group, a with 10413 employees, based in Hong Kong Sar, Hong Kong. AeroLeads shows a work email signal at antgroup.com and a matched LinkedIn profile for Xinyun Yang.

Xinyun Yang previously worked as Global Brand and Creative Lead, Ant International at Ant Group and Director, International Communications at Ant Group. Xinyun Yang holds Doctor Of Social Science In Applied Social Science, Social Science from The Chinese University Of Hong Kong.

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Email format at Ant Group

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{first}.{last}@antgroup.com
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Profile bio

About Xinyun Yang

A seasoned professional with expertise in social media, ESG advocacy, capital market communications, and a background in TV journalism and production. Currently serving as the Head of Global Brand Strategy and Creative at Ant International, I am deeply committed to sustainable development and leverage my diverse skill set to create impactful branding and communication strategies and campaigns for global expansion.Branding for Global Expansion: Creating effective brand, market, and communication strategies for Chinese companies venturing into overseas markets.ESG Advocacy: Developing impactful messaging frameworks, designing campaigns, implementing communication strategies, and managing corporate reputation with a strong emphasis on ESG (Environmental, Social, and Governance) principles.Capital Market Communications: Constructing compelling narratives and communicating financial and ESG topics to stakeholders in the capital market.Global Localization Resources: Extensive network of suppliers, media outlets, and Key Opinion Leaders (KOLs) across global markets, enabling successful expansion through relationship building.Digital Branding and Marketing: Designing tailored social media strategies for target markets, encompassing comprehensive planning, optimization, and innovative integrated campaigns spanning online and offline channels.User Journey Insights: Leveraging user research and optimizing product experiences to gain valuable insights into user behavior and enhance offerings.A Believer in Megatrends: Passionate about future-oriented industries, including renewable energy, AI and automation, and products/services catering to aging populations. Strong advocate for globalization and sustainable living.I welcome the exchange of experiences and ideas in these fields. Feel free to connect with me.

Current workplace

Xinyun Yang's current company

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Ant Group
Ant Group
Global Brand Strategy and Sports Marketing Lead, Ant International
Hong Kong
Website
Employees
10413
AeroLeads page
5 roles

Xinyun Yang work experience

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Global Brand Strategy And Sports Marketing Lead, Ant International

Hong Kong

Global Brand And Creative Lead, Ant International

Current

Hong Kong Sar

- Spearheaded the development of comprehensive branding strategies for Ant International and its sub-brands, including brand refresh plans for key business areas.- Led global brand promotion, advertising planning, and creative campaigns, ensuring global brand consistency and visual presentation quality.- Collaborated with global business partners to launch creative campaigns across online and offline channels, significantly boosting brand awareness in over 60 markets.- Conceived and executed ESG branding strategies and campaigns, earning endorsements from academic institutions and NGOs.- Devised and implemented social media strategies and content plans for Ant International and Alipay+, driving enhanced global brand presence and audience engagement.- Directed high-impact sports sponsorship activations to amplify brand recognition in overseas markets.

Aug 2022 - Present

Director, International Communications

Hong Kong Sar

- Developed and executed comprehensive communication projects for the Group and International Business Group, leveraging both traditional and social media channels.- Orchestrated global and regional top-tier media interviews and public appearances for management teams at prestigious events, ensuring alignment with strategic needs in different markets.- Formulated and implemented crisis management communication strategies, leading crisis response across teams when necessary.

Jun 2015 - Aug 2022

Hong Kong Chief Representative, Presenter

Hong Kong

- Managed CBN daily operations in Hong Kong, overseeing all editorial and business activities.- Produced videos and articles as the correspondent and commentator for CBNTV, yicai.com, CBN App, and CBN social media platforms.- Conducted live interviews with leading economists, bankers, fund managers, and other market players in Hong Kong and overseas.- Reported live as the host of market updates from the HKEX studio on Asian financial markets and corporate news.- Established the CBN live studio inside the trading hall of the Hong Kong Stock Exchange.- Conducted on-the-scene live coverage for various breaking events and crises globally.

Jan 2010 - Jun 2015

Financial News And International Affair Commentary Editor

- Youngest editor-in-charge for live news and commentary programs on InfoNews Channel- Established a weekly show, "Global Live Broadcasting," focusing on global financial markets and international affairs, with the assistance of foreign correspondents and the production team (and the show is still on)- Participated as one of the three editors of the award-winning program "WTO Demonstration in Hong Kong"- Worked directly under the Chief Editor of Phoenix TV to produce "Chief Editor's Time," a live news analysis program focusing on current-affair issues

Jan 2006 - Dec 2009
Team & coworkers

Colleagues at Ant Group

Other employees you can reach at antimpex.com. View company contacts for 10413 employees →

4 education records

Xinyun Yang education

Doctor Of Social Science In Applied Social Science, Social Science

Activities and Societies: Research Interest: Sustainable Development, Mixed Mobilization

Bachelor'S Degree, Economics

Fudan University

Admitted by Fudan University and transferred to CUHK with a full scholarship offered by Mainland Scholarship Student Program of HKSAR.

FAQ

Frequently asked questions about Xinyun Yang

Quick answers generated from the profile data available on this page.

What company does Xinyun Yang work for?

Xinyun Yang works for Ant Group.

What is Xinyun Yang's role at Ant Group?

Xinyun Yang is listed as Global Brand Strategy and Sports Marketing Lead, Ant International at Ant Group.

What is Xinyun Yang's email address?

AeroLeads has found 1 work email signal at @antgroup.com for Xinyun Yang at Ant Group.

Where is Xinyun Yang based?

Xinyun Yang is based in Hong Kong Sar, Hong Kong while working with Ant Group.

What companies has Xinyun Yang worked for?

Xinyun Yang has worked for Ant Group, China Business Network (Cbn), and Phoenix Satellite Television Holdings Limited.

Who are Xinyun Yang's colleagues at Ant Group?

Xinyun Yang's colleagues at Ant Group include Scat Baybora, Langqi (Lucas) Zhao, 石路遥, Yangfeng Shao, and Hongbin Dai.

How can I contact Xinyun Yang?

You can use AeroLeads to view verified contact signals for Xinyun Yang at Ant Group, including work email, phone, and LinkedIn data when available.

What schools did Xinyun Yang attend?

Xinyun Yang holds Doctor Of Social Science In Applied Social Science, Social Science from The Chinese University Of Hong Kong.

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