Xixin Wang Email & Phone Number

Shenzhen, Guangdong, China

工作业绩：● 全新独立站8个月业绩总额25万美金，1年内利润回正；● 品牌年度曝光1000万+，成功合作达人100+，顶头部达人占比20%；工作内容：整合市场、独立站运营资源，带领团队完成全新户外品牌 Mission Mountain 搭建和运营。从建立品牌意识、打造品牌信任度、转化潜在客户、提高品牌拥护和粘性，到完成独立站购物，坚持营销思维和运营思维的结合，注重品效合一。1. 独立站运营：● 独立站优化（www.missionmountain.us ）具有营销型品牌网站和B2C窗口建立；● 管理 Facebook、Google 广告投放表现，提升流量效率，并尝试多种运营手段提高进站转化率和客单价，提高 ROAS；● 关注购物体验（以手机端为主）、售后服务、物流品质，提醒用户粘性和复购率，打造与亚马逊渠道的差异化竞争优势；● 注重品牌合一，把握精品型独立站的品牌感和营销感之间的平衡；2. 市场分析（Product Market Fit）● 官网用户深度调研，通过1V1用户访谈（全英），分析 TA 消费路径，提炼用户画像，反哺产品开发；● 竞争对手/标杆品牌深度分析，根据目标市场的发展趋势，制定差异化的营销策略；3. 品牌内容● 品牌故事： 提炼品牌精神、打造品牌故事；● 品牌视觉：建联外模，安排新品外景拍摄，输出高质量的品牌视觉素材；后期拓展美国本地摄影师资源，保证高质量产品外景产出；● 产品卖点：深入理解并提炼产品卖点，负责独立站、亚马逊、产品包装等各环节产品卖点文案的输出；4. PR &社媒&社群运营● 与美国专业户外媒体、测评网站、官方媒体合作，为新品发布造势，美国部分合作媒体 Backpackers, GearPatrol, MomGoesCamping, Yahoo Finance ，年度品牌曝光1000万+；● 输出社媒平台 Instagram、Facebook 运营策略，通过 Giveaway 、品牌联动、栏目化内容，全平台粉丝数10K；● 支持众筹项目社群运营，策划社群运营方案和内容规划，贴文互动率20%+，周均 UGC 贴文数量7-10条，社群活跃度高；5. 达人营销● 达人建联与合作，成功合作达人100+，其中80%+为以物置换合作，顶头部达人占比20%；● 达人合作内容曝光量1000万+，其中100万+播放量达人内容3条；● 深度合作品牌大使6位，审核标准为带货能力、内容质量、配合度；6. 品牌公益营销● 加入美国户外行业协会（OIA: Outdoor Industry Association），积极参与美国户外行业各项活动；● 加入无痕山林组织（LNT: LEAVE NO TRACE），做户外公益项目，提升品牌形象；

Tel Aviv, Israel

Brand marketing strategy, planning and execution in both Israel and China markets, build brand assets and awareness, responsible for brand adaptation and localization.- Develop and execute the strategy of integrated marketing promotion programs, execute and assure the quality of online/offline marketing campaigns.- Refine brand characteristics and key words, identify opportunities and execute a yearly brand marketing plans including but not limited to social media, PR and events.- Manage corporate PR programs including press release, news updating, video production and events organization, etc.- Social media content strategy and management.

Guangzhou, Guangdong, China

Worked as an overseas operator in the marketing department of the leading online media ifanr Inc., which focuses on innovation and consumer technology in China. Fully responsible for the overseas promotion of WeChat, from the follow-up reports of offshore cooperation projects to the daily operation and content control of official social platforms (Facebook, WeChat Official Account).- Analyzed marketing data, including market trends, competitor performance and product strengths. In order to provide better strategy advice for WeChat to promote in overseas market.- Copywriting original articles about WeChat ecosystem, business trend, WeChat technology for overseas readers on WeChat Official Account.- Operated WeChat overseas social platform Facebook, docking foreign WeChat users, improve WeChat brand image to enhances its influence.- Responsible for customer management and content control of overseas projects that ifanr teaming up with other companies such as AXA, Merlin Entertainment, and OPPO.During the period of my career, I comprehensively improved the operation of WeChat Official Account and Facebook, from follower research, topic selection, and contents quality, raising followers from 3,000 naturally to 20,000; the average coverage of Facebook daily post is more than 30,000.Leading media JingDaily reprinted follow-up reports on WeChat and Dubai Tourism Bureau cooperation projects, Singapore WeChat Mini Programs Development competition, WeChat and golf tournament PGA cooperation Projects that I have taken full responsibilities.

Master'S Degree, Israel Studies

Bachelor'S Degree, Philosophy