Lu Xing Email & Phone Number

New York, United States

- Support data engineers with website data crawling and NLP models; conduct quantitative analysis of over 1M global online conversations collected from different social media platforms in 10+ countries using internal platform and Excel- Clean and analyze over 100k+ clients’ customer transaction data and construct RFM model using R to identify valuable customers for targeted marketing campaigns- Work cross-functionally with internal and external teams to help clients build best-in-class full-funnel marketing strategies, resulting in over 10% growth MOM

New York, United States

- Applied ETL (Extract, Transform, and Load) process by SQL to clean and standardize ads performance data, monitored and analyzed 30+ paid social (Facebook, Google, Tiktok, Pinterest, etc.), increasing ROAS by 50% and CTR by 22%- Created automated email marketing pipelines on segmented customers through Klaviyo and Mailchimp, performed data analysis on email campaign effectiveness by implementing A/B testing and tracking KPIs (open rate, unsubscribe rate, bounce rate, and ROI); improved overall brand’s email campaign productivity by 4%- Designed and maintained KPI dashboards in Tableau to visualize paid media metrics (impressions, CTR, CPA, CPM, ROAS, etc.) changing on different social media platforms, which automated the weekly reporting process and improved the overall efficiency by 50%

Beijing, China

- Conducted market research to identify potential clients, produced high-quality marketing content on WeChat and Weibo to boost awareness and created in-depth analysis on content engagement- Generated monthly customer performance review of Northern California and reported to Chinese headquarter- Facilitated questionnaires and provided status updates to optimize product features and offerings

Master'S Degree, Applied Analytics, 3.8/4.0

Bachelor'S Degree, Statistics

Bachelor'S Degree, Managerial Economics