José Miguel González Email & Phone Number

Mexico City, Mexico

Miguel Hidalgo, Mexico City, Mexico

As a Product Manager at Meta Learning Community,LEAN: Successfully applied Lean methodology and prioritized UX in product development.E-LEARNING: Played a pivotal role in driving the development and success of user-centered e-learning products at Meta Learning Community. (4 diploma)TEAM: Led cross-functional teams using Scrum, Lean, and UX methodologies for effective product lifecycle management.MARKET:Identified market needs and translated them into actionable product requirements, focusing on an exceptional user experience, through stakeholder collaboration.PLAN: Ensured transparent project execution by facilitating productive sprint planning, backlog grooming, and daily stand-ups with a strong UX emphasis.COLLABORATION: Coordinated subject matter experts, instructional designers, and multimedia teams, all with a keen eye on UX principles to streamline content production.PRODUCT: Delivered high-quality e-learning products that met diverse learner needs while optimizing processes through Lean methodology, strategic vision, and a user-centric approach.

Mexico City Metropolitan Area

In January 2020, I made the move back to Mexico City with the intent of advancing my career. However, the COVID-19 pandemic threw unexpected challenges my way.Despite the hurdles, I quickly adapted and discovered new opportunities. I began collaborating with Paul Brauns, a photographer, and together, we initiated projects like "Ochenta y Ocho" and embarked on other incredible experiences around the country. My diverse background and skill set proved invaluable during this time. I used my expertise to improve user experiences and drive product innovation, enabling clients to succeed in the digital realm. This period emphasized the significance of adaptability and resilience, and I take pride in the work I accomplished while navigating the ever-changing landscape of remote freelance opportunities.

Mexico City Metropolitan Area

Collaboration in the Corona Fresca campaign-Partners: Wieden+Kennedy, Florence, Jacaranda Films, and Laura Lisker-Role: Production designer-Tasks: - Arranging guava branches and ripe guavas - Placing lush foliage for visual enhancement - Managing a controlled gas fire effect on the beach Achievement: Enhanced the overall visual appeal of the campaign within time and budget.

Mexico City Area, Mexico

Achievements:-VISUAL STYLE: I defined a visual style in line with the production brief and director's vision, ensuring a seamless blend with the narrative's emotions and characters.-CONCEPT: I created concept boards for each scenario, serving as visual blueprints that facilitated discussions and ensured a shared understanding of the visual direction.-QUALITY: During filming, I meticulously checked sets and locations, making on-the-spot adjustments when necessary to meet our production requirements.-LOCATION: Identifying studios and locations that aligned with the script's demands was essential, necessitating a deep understanding of the script and location practicalities.-SET: I was hands-on in building sets and arranging props, requiring strong organization and resourcefulness.-COLLABORATION: Effective collaboration with the costume designer and director of photography ensured seamless integration with the visual style.-BUDGET: I adeptly adjusted the budget due to unforeseen challenges, like a post-electoral contingency, allowing us to complete the production with just 25% of the original budget without compromising quality.-NEGOTIATION: An achievement of note was negotiating locations and sets with Hilton Reforma, a globally recognized company, showcasing our ability to secure prestigious venues through win-win negotiations.My experience at Reeliz Producciones underscored the importance of creativity, adaptability, and effective teamwork in delivering high-quality visual experiences in the dynamic world of film production.

Puerto Morelos

At Croco Cun Zoo, my role was instrumental in transforming the organization. Some highlights of my contributions include:1. PLANNING: I created comprehensive annual marketing plans to boost the zoo's visibility.2. KPIs:I set key performance indicators (KPIs) to measure our strategies' effectiveness.3. COMMUNICATION: I developed a compelling environmental education program, collaborating with schools and government institutions to raise awareness about wildlife conservation.4. BUDGET: By reducing advertising contracts by 90% and increasing brand awareness through billboards and social media, I optimized our Profit & Loss statement.5. CX: I expanded customer services by introducing transportation, cafeteria, and lunch options, improving the overall visitor experience.6. SALES: These strategies led to a remarkable 35% increase in visitors in the subsequent quarter compared to previous years.7. E-COMMERCE: I streamlined the booking process by implementing an e-commerce system and booking engine.8. ONLINE: To expand sales channels, I utilized SEO strategies and created landing pages in multiple languages.9. BRANDING: Successfully consolidating the zoo's corporate identity, I transitioned away from a family business image.10. UX: Storytelling became a central theme throughout the tour, forging a strong emotional connection between wildlife conservation and the brand.11. AWWARDS: Our efforts propelled Croco Cun Zoo to the #1 recommendation on TripAdvisor, earning the Travelers' Choice Award and an impressive 93% visitor satisfaction rate.Throughout this role, my skills in storytelling, branding, project management, communication, SEO, CRM, and social media played a pivotal role in driving the zoo's success. This experience underscored the profound impact of strategic marketing and environmental education in the context of wildlife conservation.

Cancún Area, Mexico

Founded in 2006 by José M. Gonzalez, Ikos Lenguaje Visual, began as a prominent graphic design firm. For a decade, it excelled in visual communication and marketing, serving prestigious clients like HYATT, PARNASSUS RESORTS, MEDICAL TRAVEL, AS&D LAWYERS, SCUBA CANCUN, CAFÉ NADER, and ZAMA BEACH CLUB.In 2016, a pivotal shift occurred when José M. Gonzalez departed, leading to the renaming of the company as Ikos Agencia Creativa under the leadership of Co Founder María Elena Toscano.As José Miguel Gonzalez embarked on a new journey as an independent marketing consultant, the legacy of the firm's first decade continues to inspire its exceptional services. Visit www.ikosweb.com to learn more.

Cancún Area, Mexico

As a professor at the University La Salle Cancún in design and communication, I've guided four generations of visual communication professionals. I've made a significant impact in branding, creating impactful ad campaigns, effective marketing strategies, typography exploration, innovative packaging design, and digital tools for design.I led workshops in every semester, providing practical opportunities for skill development.Beyond the classroom, I served for a decade on the university's academic council, influencing key decisions. I played a vital role in designing the digital graphic design curriculum, ensuring cutting-edge education.From 2014 to 2016, I conducted research, contributing to the field and sharing knowledge (Popular Font Faces in Mexico and copyright) (Billboards on the 307 road and user oriented design).Teaching at La Salle has been enriching, and I'm proud to have nurtured talented young designers. I look forward to staying part of this academic community and inspiring future generations.

Cancún Area, Mexico

As Program Monitor for the Master's in Advertising at La Salle Bajío, my role encompasses: Technical Support: I offer technical assistance related to the e-learning platform. Ensuring a smooth digital learning experience for faculty and students is a top priority. Liaison: I serve as a bridge between the campus, faculty, and students. Effective communication and coordination are key in this role to ensure all parties are aligned. Logistics: I handle transportation and program logistics for visiting professors. This involves ensuring their smooth transition and stay during their time at the university.These responsibilities are integral to the success and efficiency of the Master's in Advertising program at La Salle Bajío.

Cancún Area, Mexico

In my role as the Lead Graphic Designer at Inerxia Marketing Consultants, I undertook a diverse set of responsibilities, which included:1 Providing guidance to creative teams for the creation of assets in both digital and print formats.2 Collaborating closely with the creative director to define and establish the visual design identity of various brands.3 Crafting visually captivating presentations to convey messages effectively.4 Generating innovative ideas to communicate concepts and promote products and services.5 Contributing to the design and data analysis aspects of market research initiatives.6 Mentoring junior designers and offering valuable feedback to help them grow.7 Pioneering novel approaches to tackle complex graphic design challenges.Additionally, I had the privilege of working on projects for notable clients, including Camino Real Cancun, Presidente Intercontinental Cancun, Palm Restaurant, Riviera Maya, Cancun, CPTM Tourism Board, Grupo Anderson's, Grupo Sunset, Tres Rios, Secretaria de Turismo, Caribe Mexicano, and Hospital Galenia.

Cancún Area, Mexico

As a Graphic Designer for "La Voz del Caribe" newspaper, involves creating visually engaging and informative content through the following responsibilities:Art Creation: I was responsible for crafting eye-catching visuals and graphics that complement and enhance the newspaper's articles and stories.Infographics: I introduce the use of infographics to simplify complex information and data, making it more accessible to readers. Visual Consistency: Maintaining the visual consistency and style of the newspaper is essential. Collaboration: You may collaborate closely with writers, editors, and the editorial team to ensure that your visuals align with the content and effectively communicate the intended message.Deadline Management: Meeting deadlines is crucial in the fast-paced world of journalism. As a graphic designer at hard news, all design should be delivered to a final review and prepare to print before midnight so newspapers could be spread across the state early in the morning.

Mexico City Area, Mexico

As a Graphic Designer at Giro Diseño, my responsibilities encompassed: Conceptualizing visuals in line with project requirements. Crafting images and layouts, both manually and using design software. Rigorously testing graphics on diverse media platforms.Furthermore, I actively contributed to projects for notable clients such as Seguros Genesis and Danzas Logistics.

Mexico City Area, Mexico

During my Graphic Design internship at "Expresa Publicidad," I engaged in various essential tasks, including paste-up designs and assembling originals for photo-composition. I was responsible for preparing files for printing, constructing dummies and prototypes, and actively participating in brainstorming sessions. Throughout this experience, I had the opportunity to work on projects for distinguished clients such as Swatch Mexico, REXA, Banca Cremi, Grupo Modelo, and Paolo Bijoux.

Bachelor Of Arts - Ba, Diseño Gráfico, Lic. En Diseño Gráfico

Graphic design + interior design

Master'S Degree, Advertising, And Applied Communication, Attending All Academic Courses Without Receiving Credit.

As program monitor I have attended all academic courses twice, even participate in activities, exercises and cases.

Maestría, Docencia Para La Educación Superior

Education record

Ui / Ux Design Specialization, Communication And Media Studies

The UI/UX Design Specialization brings a design-centric approach to user interface and user experience design, and offers practical.