As the face of Magiclear, a family-founded skincare brand dedicated to brightening and unifying skin tones, I’ve proudly represented the brand across the Middle East and North Africa from the start. Being part of this journey from conception, I have worn many hats—from public-facing roles to essential behind-the-scenes work, drawing on skills gained from years in entertainment and message delivery.My role has evolved alongside Magiclear itself. Not only am I the brand’s primary ambassador, but I also actively contribute to our behind-the-scenes efforts, including filming, interview production, script-writing, website development, and customer care through WhatsApp. I’m deeply invested in ensuring the highest quality of content and service, and I partner with influencers and different cosmetic lines across the region on TikTok and Instagram to share our story and values with a broader audience.For me, delivery and making a positive impact are everything. Through Magiclear, I strive to inspire people to love themselves and their skin, promoting a sense of confidence and self-care in each interaction.

Since 2006, as a live performer and recording artist, I have developed a deep understanding of creating memorable live experiences and delivering high-energy performances. I’ve hand-selected and managed team members for more than 200 events annually to maximize customer satisfaction and ensure seamless project delivery. My role involves end-to-end event planning, including designing performance concepts, developing musical themes, handling wardrobe design, and managing rehearsal schedules.A collaborative and dedicated professional, I consult closely with videographers, music producers, and artists to develop compelling portfolios that resonate with clients. My ability to align trends with client needs allows me to identify growth opportunities and enhance product offerings. Throughout my career, I have prioritized strong client relationships by consistently following up and maintaining open communication.Fluent in English, Arabic, and French, and with a background in theater and fine arts, I bring a unique blend of artistic vision and professionalism to my work. Whether performing on stage or coordinating events, I maintain energy, enthusiasm, and a strong commitment to achieving excellence in fast-paced environments.

I’m a Lebanese-American singer-songwriter, and I’ve been performing since I was five. My professional music career began at sixteen in Lebanon, where I quickly gained recognition for my powerful vocals and stage presence. This led me to perform at royal events, prestigious social gatherings, and renowned festivals across the Middle East and North Africa.Driven by a passion for excellence, I entered and won multiple international music competitions. My journey took a turn with The Voice Arabia Season 1, where, as an English-speaking singer in an Arabic competition, I didn’t expect to make it past the blind auditions. To my surprise, all four coaches turned their chairs, and I advanced to the quarterfinals on Kathem Al Saher’s team. This success opened doors and led me to win a talent search judged by music icons Quincy Jones, Will.i.am, and Timbaland. This win resulted in a management contract with Quincy Jones Productions, where I was represented for nearly four years.After that, I signed with PopArabia, a rapidly growing music label based in the UAE and a sister company to Reservoir Media in the US. This collaboration marked a significant chapter in my career, expanding my international presence and continuing my musical journey.

As a Content Creator and Brand Representative at Bioswiss Spa, I developed and delivered high-quality multimedia content in English, French, and Arabic to enhance the spa’s international brand presence. I created engaging video reels, Instagram stories, and promotional materials, collaborating with the marketing team to drive audience growth while maintaining the brand’s upscale and wellness-focused image. With meticulous attention to detail, I ensured all content adhered to the brand’s identity and was culturally and linguistically accurate, effectively connecting with a diverse clientele. This role emphasized precision, creativity, and adaptability in a fast-paced environment.

My first experience as a social media influencer was with Intelligence Cosmétique Groupe in Casablanca, Morocco, where I worked as a Brand Influencer from March to June 2024. In this role, I managed full cycles of content creation, from ideation to execution, focusing on delivering high-quality multimedia content for luxury cosmetic campaigns across the MENA region.As part of my responsibilities, I developed and produced engaging video and photo content for various brand campaigns, managed content shoots, and led the content strategy across multiple digital platforms. I worked closely with marketing and product teams, as well as fellow influencers, to ensure brand alignment and maximize the effectiveness of digital content on social media, websites, and ad campaigns.Key achievements include successfully launching impactful campaigns that drove sales and increased social media engagement, as well as strengthening the brand’s digital presence and influencer partnerships. Using my background as a recording artist and content creator, I crafted content in English, Arabic, and French, which helped to promote beauty products while enhancing my own passion for social media influencing. This experience solidified my love for this field, marking the beginning of my journey into digital content creation and influencer marketing.After 3 months of living in Morocco, I also understand Darija.

Effectively blended music school's vision with parents and student talents to ensure satisfaction.Taught 10 students a week.Assisted students to prepare for live performances and auditions.Gave performance tips on choreography, body language and stage poise.Maintained student progress by evaluating and adjusting strategies through projection skills, breathing techniques and vocal strategies.

6 month Bootcamp experience learning about industry standards, user research, user experience design, user interface design, usability testing, prototyping, mockups, wireframes, wire-flows, style guides, interactions, accessibility, and so much more.• Created app for Purebred dog owners and breeders to be part of an active community,• Followed the Google Venture Sprint method to help build recipe pages and prototype for an app to help increase conversion and encourage more positive reviews for a fictitious recipe app: SAVR.

Vintrail Pro’s sign up process, dashboard setup guide and front store setup were much too time-consuming, outdated and complex for winery businesses to learn to use. As the project lead for this role, I guided a team of two UX designers in all prototyping efforts, high fidelity cleanups, and userflow creation, whilst crafting the final presentation for the client's evaluation and feedback.

During my time with Magnet Empyrean, I supported Jill Suzanne Clark, the company’s visionary director and founder, as she navigated cancer treatment. Jill’s goal was for me to step in and learn every facet of her business, ultimately becoming a successor to her role. I wore many hats—acting as a project manager, event planner, singer, voiceover artist, personal assistant, note-taker, and even shadowing her in high-stakes negotiations.I managed preparations for Art Basel Miami 2022, organizing exclusive events and after-parties in top venues like Soho Beach House, collaborating with world-renowned artists such as Jeff Koons, Banksy, and Damien Hirst. I leveraged my network to ensure our events were among the most coveted experiences during Art Basel, bringing in elite attendees, A-list celebrities, and top DJs.We partnered with SpaceX to explore innovative projects, continuing Jill’s legacy of pushing art boundaries—like her previous work sending art into space. This dynamic role included coordinating over 20 high-profile events and establishing Magnet Empyrean as a central figure in Miami’s art and music scenes, allowing me to fully embody Jill’s vision and contribute meaningfully to her business’s enduring impact.

Signed with PopArabia, a leading UAE-based music label known for elevating regional talent on a global scale, I had the incredible opportunity to write and release a five-song EP titled “Mister Mister” during the COVID-19 era. This project, a blend of personal stories and genre-crossing music, was accompanied by two music videos that were produced despite worldwide restrictions. These videos became a reality thanks to an extraordinary team of collaborators from the USA, Morocco, France, UAE, Lebanon, Saudi Arabia, and Egypt, all of whom brought their unique expertise and creative perspectives to the project.Throughout this journey, I had the privilege of being managed by Lara Khoury, a prominent figure in music management in Dubai and the MENA region. Her expertise and network provided invaluable guidance, helping to shape both my music and brand as an artist. Working alongside Lara allowed me to better navigate the industry’s landscape while enhancing my skills in areas that spanned far beyond music production.At PopArabia, I wore multiple hats, actively participating in every phase of the creative process—from initial song drafts to final releases. My commitment to this hands-on approach allowed me to be involved in concept development, remote team coordination, and production oversight. I collaborated closely with sound engineers, video producers, and marketing teams, contributing to the crafting of every artistic and logistical detail.These experiences gave me a comprehensive understanding of the music industry, from the nuances of project management to the importance of cohesive brand storytelling. My journey with PopArabia not only strengthened my skills as an artist but also taught me the power of collaboration, resilience, and strategic execution—insights that I carry forward in all my creative ventures.

Spearheaded the transformation of a 4800 sq. ft. warehouse into a dynamic, dual-purpose space, expertly balancing aesthetics with functionality. Divided the area into two distinct zones: a 2/3 office area designed to foster productivity, and a 1/3 playroom, perfect for music practice, movie screenings, and family game nights.To maximize cost-efficiency, I meticulously inventoried and repurposed existing furniture, creating a sustainable system to track all materials and ensuring responsible disposal of non-reusable items. This approach not only reduced waste but also aligned with the client’s eco-conscious goals.Managed logistics, coordinating moving trucks and hiring skilled handymen for a seamless setup of the office space. Worked alongside a specialized sound and light engineer to bring the playroom to life, creating an immersive experience with tailored acoustics and lighting to enhance its creative atmosphere.Throughout the project, I collaborated closely with the client, Alan Matthews, maintaining open communication and providing updates to ensure every detail met his expectations. My hands-on involvement from start to finish guaranteed a cohesive, high-quality result, blending practicality with design, and delivering a space that inspires both work during the daytime and play after working hours.

Performed 2-hour sets, twice a week

Recording artist signed to Quincy Jones Production

Performed 3-hour sets, 6 nights a week in Quincy Jones' very own "Q's Bar & Lounge"

Performed two sets of 45 minutes, twice a week at Seven Sisters, Beirut Waterfront, Lebanon

Created weekly lesson plans for multilingual programs (English, French, Arabic)Documented lessons, exercises, and test templates for better comprehension and information retention.Tutored 100+ students per term on weekends and during summer breaks.Worked closely with parents to build long-standing relationships, understood student profiles, and tailored unique learning methods.Drove learning mastery and academic success, boosting GPAs and test scores to new bests and aligning students to school guidelines.

• Participated in The Voice Arabia as an English singer.• Advanced through the show reaching the quarter-finals on Kathem El-Saher's team.• Garnered a global following of around 250,000 fans on social media.