Xenia Shih Bion Email & Phone Number

California, United States

Oakland, Ca

Founding author of "Essential Coverage," CHCF's weekly health policy column. Managed CHCF's social media presence on Twitter, Facebook, and LinkedIn. Coordinated content and editorial review for email newsletters. Analyzed and reported on usage metrics for CHCF's engagement strategies across social media, email marketing, and paid advertising.

Oakland, Ca

Managed CHCF's social media presence on Twitter, Facebook, and LinkedIn. Strategized, implemented, and analyzed advertising campaigns for CHCF publications. Managed grants for the External Engagement department.

Oakland, Ca

Produced two case stories focused on healthy food and nutrition policies in Los Angeles County for the Los Angeles County Department of Public Health. The production cycle included interviewing 4-5 key informants for each story; researching the barriers to implementation and early successes of each nutrition policy; writing the stories; and verifying facts and source quotes.

Oakland, Ca

Profiled California communities that have used innovative strategies to improve their food environments. Developed and implemented a qualitative evaluation of ENACT Day 2015 (an annual nutrition and physical activity advocacy day) through 15 key informant interviews. Tracked and reported the progress of legislation that reauthorizes federal child nutrition programs.

Berkeley, Ca

Conducted a literature review on childhood obesity trends and obesity prevention strategies. Drafted a report on critical new research opportunities in the childhood obesity prevention field.

Menlo Park, Ca

Directed behavioral health partner projects with Pace University and the VA Palo Alto Health Care System. Spearheaded the development of a corporate communication strategy and brand book. Developed mindfulness-based behavioral health content to impact 150,000+ mobile app users. Researched mindfulness meditation and its effects on mental health and stress reduction.

East Palo Alto, Ca

Taught nutrition education classes in a community with limited access to affordable and nutritious food. Monitored progress of 50+ students’ nutrition knowledge and dietary behavior change. Assisted with the evaluation of nutrition education programs and project goals.

Palo Alto, Ca

Coordinated marketing campaigns across the outreach, design, engineering, and content teams. Wrote and copyedited social media posts, email newsletters, and grant proposals. Developed training materials and best practice guides for teachers, technology coordinators, and school administrators.

San Francisco Bay Area

Created resources to help the 8,000+ nonprofit organizations fundraising via FirstGiving maximize their fundraising success (e.g., developed content for Success Center, hosted regular webinars). Managed 115 nonprofit accounts in upper-tier fundraising category. Directed and fine-tuned the onboarding process for all paid nonprofit accounts new to FirstGiving.

San Francisco Bay Area

Developed partnerships with nonprofit, media, and blogger partners for five nationwide nonprofit campaigns. Managed GreatNonprofit's social media accounts and wrote newsletter articles and blog posts. Coordinated case studies of top-rated nonprofit organizations and co-authored white paper assessing the impact of GreatNonprofits reviews.

Columbia, Missouri Area

Developed new multimedia content for the NSF-funded program's Web site. Designed advertisements to publicize Mizzou ADVANCE events. Wrote articles and faculty profiles for the program's Web site and newsletter.

Columbia, Missouri Area

Planned and designed the Save the Vein campaign for Primaris' Chronic Kidney Disease project. Created audience-specific publicity materials for physicians and patients. Wrote press releases for Primaris events (e.g. Medicare information and help sessions).

San Francisco Bay Area

Digitized video footage and created rough cuts for PBS television program Ocean Adventures' Web-only videos. Conducted research on marine species and marine conservation efforts. Wrote video scripts and educational articles to supplement Ocean Adventures episodes.

Master Of Public Health (Mph)

Bachelor Of Journalism

Education record