Xcelerate Tactics Consultancy is dedicated to helping businesses thrive by offering practical solutions designed to optimize their operations and drive sustainable growth. With a focus on strategic marketing, market expansion, gamified user engagement, and the implementation of customer success processes, our mission is to drive measurable growth and revenue for our clients.Chinese Culture Center of San Francisco:• Crafted a comprehensive member engagement strategy integrating… Show more Xcelerate Tactics Consultancy is dedicated to helping businesses thrive by offering practical solutions designed to optimize their operations and drive sustainable growth. With a focus on strategic marketing, market expansion, gamified user engagement, and the implementation of customer success processes, our mission is to drive measurable growth and revenue for our clients.Chinese Culture Center of San Francisco:• Crafted a comprehensive member engagement strategy integrating digital and physical interactions.• Implemented a highly effective donor growth strategy.TIX Group:• Designed and implemented a market entry and growth strategy for Australia and New Zealand's leading discount ticket specialist.• Led the identification, evaluation, development, and management of enterprise partner relationships.• Structured and negotiated partnership terms and agreements for mutual benefit.Jingo & Friends:• Formulated and executed business growth strategies and online marketing plans.• Efficiently managed the media creation team, delivering compelling proprietary video and written content, contributing to a 30% growth in online engagement.• Conducted market research and forged partnerships with consumer retail brands including Skechers.Torcche:• Formulated and executed a user acquisition and customer engagement strategy for a mobile location-based social platform.• Developed a gamification marketing plan to enhance user engagement.• Identified and pursued partnership opportunities to expand the platform's reach. Show less

Smartly.io is one of the world’s largest SaaS digital advertising platforms, managing nearly $5 billion in ad spend for over 700 brands globally. It automates creative production and media buying across social platforms, enabling brands and agencies to optimize campaigns on Facebook, Instagram, Pinterest, and TikTok. By combining creativity with automation, Smartly.io delivers scalable, data-driven advertising solutions.As the senior member of the customer success team, I served as the… Show more Smartly.io is one of the world’s largest SaaS digital advertising platforms, managing nearly $5 billion in ad spend for over 700 brands globally. It automates creative production and media buying across social platforms, enabling brands and agencies to optimize campaigns on Facebook, Instagram, Pinterest, and TikTok. By combining creativity with automation, Smartly.io delivers scalable, data-driven advertising solutions.As the senior member of the customer success team, I served as the primary point of contact for our largest enterprise customers, enhancing their experience through Viralspace’s AI-powered ad creative optimization. I led the customer onboarding process, executed successful test launches, and conducted detailed ad analyses to propose innovative tagging features. Additionally, I provided mentorship and shared best practices with other team members to ensure a consistent, high-quality approach across the team, while actively shaping our strategic direction for customer engagement.Beyond customer support, I offered consultative advice and integrated client feedback into product development, driving continuous improvement and delivering customized solutions. Collaboration was central to my work as I closely partnered with Sales, Marketing, Technical Solutions, Services, Product, and Engineering teams to achieve comprehensive results.Driven by a passion for learning and new challenges, I made the decision to leave this role to pursue my long-held goal of completing a full-stack coding bootcamp. Show less

Kujiale is a Chinese unicorn and leading SaaS technology company specializing in 3D design solutions for home and interior design. Its global brand, Coohom, offers a cloud-based platform that combines AI-driven 3D visualization with advanced design tools, enabling designers, retailers, and consumers to create photorealistic interior designs with ease.As Director of Customer Success for Coohom, I spearheaded customer success initiatives in the United States and built the Global Customer… Show more Kujiale is a Chinese unicorn and leading SaaS technology company specializing in 3D design solutions for home and interior design. Its global brand, Coohom, offers a cloud-based platform that combines AI-driven 3D visualization with advanced design tools, enabling designers, retailers, and consumers to create photorealistic interior designs with ease.As Director of Customer Success for Coohom, I spearheaded customer success initiatives in the United States and built the Global Customer Success Program from the ground up. One of my key achievements was developing the Customer Engagement Playbook, which standardized processes and workflows throughout the customer journey and was later adopted company-wide at Kujiale. In addition to overseeing these initiatives, I mentored Customer Success Consultants at headquarters, sharing expertise in renewal strategies and account scenario planning. This empowered the team to engage confidently with customers, achieve positive results, and contribute to strengthening our customer-centric strategy.I led strategic efforts to renew and expand key accounts, driving upsells of AI-powered Photo Studio 2.0. By fostering strong relationship management, we achieved an outstanding renewal rate, reflecting our commitment to a customer-first approach. Clients such as Ashley Furniture, UMA Home Décor, Friant, and Furniture of America benefited from these partnerships. Additionally, I championed cross-functional collaboration to resolve customer challenges, delivering comprehensive solutions that created lasting value and ensured long-term customer satisfaction. Show less

Welkin Health is a SaaS healthcare technology company that develops patient-centered care management software for clinical and non-clinical teams. Its platform streamlines workflows, improves communication, and enhances care coordination, enabling healthcare providers to deliver personalized care at scale. By integrating health data, messaging, and task management, Welkin Health supports chronic care management, improving outcomes and enhancing the patient experience.As the lead… Show more Welkin Health is a SaaS healthcare technology company that develops patient-centered care management software for clinical and non-clinical teams. Its platform streamlines workflows, improves communication, and enhances care coordination, enabling healthcare providers to deliver personalized care at scale. By integrating health data, messaging, and task management, Welkin Health supports chronic care management, improving outcomes and enhancing the patient experience.As the lead managing Welkin Health's enterprise accounts, including Nevro, Axonics Modulation Technologies, and Ascensia Diabetes Care, I focused not only on ensuring customer satisfaction and securing renewals but also took on a leadership role within the customer success team. I defined key processes for account management and authored Confluence pages to standardize knowledge sharing across teams, enabling a more efficient and consistent approach to customer engagements. Acting as a liaison between customers and internal teams, I ensured that feedback and requests were communicated effectively, while coordinating core and custom engineering updates to meet customer needs. My leadership in establishing clear processes and promoting cross-functional collaboration was instrumental in driving successful outcomes and maintaining high levels of customer satisfaction.To maximize product value, I stayed up to date with the platform’s capabilities and acted as a customer advocate, developing tailored success plans to address each client’s objectives and challenges. I also contributed to refining customer onboarding and education materials to enhance the overall experience, ensuring customers had access to the support and resources they needed for success. While I excelled in this role, my time at Welkin Health was cut short due to company-wide layoffs, as highlighted in the attached recommendation letter from the CEO. Show less

Lithium Technologies was a pioneer in digital customer experience, offering a robust SaaS platform for building online communities, managing social media engagement, and driving customer loyalty through strategic social engagement. The company’s innovative solutions empowered brands to deepen customer relationships and enhance their overall digital presence.As Principal Strategy Consultant for the Asia-Pacific region, I led all post-sales engagement, creating the customer success… Show more Lithium Technologies was a pioneer in digital customer experience, offering a robust SaaS platform for building online communities, managing social media engagement, and driving customer loyalty through strategic social engagement. The company’s innovative solutions empowered brands to deepen customer relationships and enhance their overall digital presence.As Principal Strategy Consultant for the Asia-Pacific region, I led all post-sales engagement, creating the customer success strategy that remained in place long after my tenure. I played a critical role in delivering comprehensive training for new community launches and served as a trusted expert in gamification, guiding clients to apply these principles effectively to boost user participation, community growth, and engagement. My approach ensured that clients not only met but exceeded their goals with measurable success.I provided ongoing strategic consulting to prominent customers and partners across APAC, including StarHub, Indosat, Globe Telecom, DTAC, Ford Australia, AMP Capital, Commonwealth Bank, Bank of New Zealand, and Ambank. Through tailored guidance and close collaboration, I enabled clients to maximize the value of our social customer experience software, ensuring alignment with their business objectives for long-term success.Despite my primary focus on post-sales support within the professional services team, my background in business development allowed me to contribute meaningfully to both new sales and renewals. With no dedicated customer success or account management team in the region, I personally managed all regional accounts, leading executive-level strategic planning and delivering successful outcomes. My leadership in defining and executing a comprehensive customer success strategy was instrumental in securing long-term partnerships and driving customer satisfaction. Show less

FutureBrand, part of the Interpublic Group, is a global brand strategy and design consultancy renowned for shaping iconic brands and delivering innovative brand experiences. The firm helps businesses articulate their purpose, differentiate in competitive markets, and connect meaningfully with their audiences.As Senior Commercial Manager, I led a dynamic commercial team, cultivating profitable relationships with Fortune 500 companies and government bodies across the Asia-Pacific region… Show more FutureBrand, part of the Interpublic Group, is a global brand strategy and design consultancy renowned for shaping iconic brands and delivering innovative brand experiences. The firm helps businesses articulate their purpose, differentiate in competitive markets, and connect meaningfully with their audiences.As Senior Commercial Manager, I led a dynamic commercial team, cultivating profitable relationships with Fortune 500 companies and government bodies across the Asia-Pacific region. I embraced the challenge of evolving existing processes, introducing innovative approaches to target and engage new prospects and strategic partners. Working closely with the creative and strategy teams, I contributed to strategic thinking and the development of actionable client solutions, helping shape presentations and scope project engagements.During this time, I realized the need to broaden my strategic understanding of the solutions I recommended. This led me to pursue a post-sales role to deepen my insights, enabling me to deliver even greater value to clients through a more informed, strategic approach. Show less

Upon completing my degree at UC Berkeley, an exciting opportunity awaited me at MediaCo Marketing, marking my entry into the digital space. With this new role, I took on the responsibility of driving business expansion and managing key accounts in the Asia-Pacific region.Noticing the increasing recognition among Singaporean SMEs regarding the importance of a strong digital presence, I swiftly realigned our sales strategy to effectively engage local businesses while maintaining our focus… Show more Upon completing my degree at UC Berkeley, an exciting opportunity awaited me at MediaCo Marketing, marking my entry into the digital space. With this new role, I took on the responsibility of driving business expansion and managing key accounts in the Asia-Pacific region.Noticing the increasing recognition among Singaporean SMEs regarding the importance of a strong digital presence, I swiftly realigned our sales strategy to effectively engage local businesses while maintaining our focus on MNCs. Internally, I led the transformation of MediaCo Marketing into a client-first agency, granting us a competitive advantage in the dynamic digital marketing industry.In addition to speaking at industry events, I contributed a well-received commentary piece to the popular and reputable publication 'Singapore Business Review,' which garnered considerable attention and social media engagement. Within a short timeframe, I doubled our client base and established partnerships with prestigious MNCs such as Michael Page International and Euler Hermes, along with local SMEs like The Sloane Clinic and FAM Solutions. Show less

In mid-2005, I co-founded Ceylon Road Productions, a videography company, where I managed customer accounts, cultivated new business opportunities, and oversaw company branding.This entrepreneurial journey taught me valuable lessons, despite initial challenges. Within the first six months, we secured projects from prestigious clients such as the United Nations, INSEAD, J. Walter Thompson, Dom Perignon, and BBC New York Productions. Recognizing the need for further skill development, I… Show more In mid-2005, I co-founded Ceylon Road Productions, a videography company, where I managed customer accounts, cultivated new business opportunities, and oversaw company branding.This entrepreneurial journey taught me valuable lessons, despite initial challenges. Within the first six months, we secured projects from prestigious clients such as the United Nations, INSEAD, J. Walter Thompson, Dom Perignon, and BBC New York Productions. Recognizing the need for further skill development, I returned to college and completed my degree.This experience paved the way for success in subsequent roles in business development and account management. Show less

In 2005, I reached a significant milestone by winning MTV Asia's Best Rapper Award at the Hollaback Crew Competition. As a result of this event, which was organized and sponsored by 987FM, MTV, and Motorola, the program director at 987FM took notice, leading to an exciting and compelling opportunity in the world of radio.As a producer and host, I had the privilege of leading various live radio programs like "Say It With Music," "The Weekend Wind-Down," and "The Man Show." I not only… Show more In 2005, I reached a significant milestone by winning MTV Asia's Best Rapper Award at the Hollaback Crew Competition. As a result of this event, which was organized and sponsored by 987FM, MTV, and Motorola, the program director at 987FM took notice, leading to an exciting and compelling opportunity in the world of radio.As a producer and host, I had the privilege of leading various live radio programs like "Say It With Music," "The Weekend Wind-Down," and "The Man Show." I not only handled production tasks but also took the initiative to innovate commercial copies and strategically allocate client advertising blocks. Collaborating with fellow radio producer-presenters, we successfully organized off-site events and gathered valuable audience feedback.My time in the radio industry revealed the personal and intimate nature of the medium. Building genuine connections with my listeners at 987FM greatly influenced my sensitivity towards prospects and clients in subsequent professional ventures. Show less

While both SPH MediaWorks and MediaCorp Studios had English channels, my television presence was primarily focused on catering to a Chinese-speaking audience. Embracing this unique challenge, I not only pursued a career in acting, which was entirely new to me, but also dedicated myself to honing and enhancing my proficiency in Chinese-Mandarin.As an actor, effective communication and strong interpersonal skills were vital aspects of my role. These skills were not only essential in my… Show more While both SPH MediaWorks and MediaCorp Studios had English channels, my television presence was primarily focused on catering to a Chinese-speaking audience. Embracing this unique challenge, I not only pursued a career in acting, which was entirely new to me, but also dedicated myself to honing and enhancing my proficiency in Chinese-Mandarin.As an actor, effective communication and strong interpersonal skills were vital aspects of my role. These skills were not only essential in my interactions with the cast and crew but also played a crucial role in engaging with the public and members of the press. Show less

A trip to Singapore during a college break proved to be a profound turning point in my life. Shortly after my arrival, I was approached to be the main talent in a prominent McDonald's commercial, catching the attention of SPH MediaWorks, who extended a contract offer for me to pursue a career as a television actor. With enthusiasm, I accepted the offer and set off on a path in the media industry, temporarily pausing my college education.Throughout my journey in the media industry, I had… Show more A trip to Singapore during a college break proved to be a profound turning point in my life. Shortly after my arrival, I was approached to be the main talent in a prominent McDonald's commercial, catching the attention of SPH MediaWorks, who extended a contract offer for me to pursue a career as a television actor. With enthusiasm, I accepted the offer and set off on a path in the media industry, temporarily pausing my college education.Throughout my journey in the media industry, I had the opportunity to feature in television shows, commercials, and even secure a lead role in the 2007 Singaporean movie, Men in White. These experiences provided invaluable insights into the intricacies of television and film production, while also igniting a strong curiosity to explore the broader aspects of the broadcasting supply chain, particularly in areas such as content marketing and distribution. Show less