Established Marcom and was responsible for all customer activities: • Marketing collateral (content and design), presentations and documentation• Customer relationship retention and optimization• Creative problem solving• Understand customer requirements, and tailor solution and business relations accordingly

Following the acquisition of RED-C by Finisar, I became Marketing Manager, Finisar Israel.

In charge of all marketing communications planning and execution, and customer relations.• Establishing the Marcom department• Company re-branding • Trade shows – from concept and design, to logistics, to post-show follow up• Customer relations (events, hosting)• Website, marketing collateral (content and design), presentations and documentation• PR – writing, publishing, journalist and analyst relations• Introducing documentation procedures - templates, formatting and branding• Head of executive marketing forum – marketing strategy, new product introduction

Executive Assistant to CEOAssistance in preparation for possible IPOIn charge of marketing communications - website and research

Manged company eventsMarketing communications activitiesOrganized department travelPA to CTO