Senior PR ManagerFormulated creative plans and steered comprehensive PR strategies for clients in the culinary industry, including the successful launch of esteemed restaurants and products such as "Mitzle" by Chef Avi Levi, "Maree" by Chef Aviv Moshe, "AKA 44", "PIGAM", "GANEDEN" ice cream, Mine Wine cans, and Mix & Matcha.Led tailored communication campaigns across top-tier media outlets and influencer networks, ensuring high visibility and wide reach.Fostered strategic relationships with influencers and journalists within the culinary industry, fueling media trends and enhancing brand visibility.Developed and executed unique, customer-centric campaigns, such as Merindo's family recipe collection with leading influencers oz telem, rotem lieberson, adeena sussman and limor leniado Tirosh as well as the Independence Day chef's collection with renowned chef’s raz rahav, tomer tal einav azgori and anar ben Raphael.Managed end-to-end campaign operations, Social Media Marketing and Social Media Content Creation from ideation and influencer recruitment to contract negotiation and execution, demonstrating comprehensive project management skills. Spearheaded the successful market launch of innovative products such as Mine Wine cane, GANEDEN ice cream and Mix & Matcha, employing a unique blend of strategic planning, influential partnerships, curating influencers product package and destitution, with targeted campaigns to establish a solid market presence and stimulate customer engagement with proven track Record Of Success

• Develop and manage full PR strategies for major international concerts and shows including: Barbara Streisand, Jennifer Lopez, Cirque du soleil, The Rolling Stones, Elton John, Soundgarden, Pixies, Alice In Chains, Bryan Adams, and Alicia keys• . Negotiate and manage budgets for dozens of media campaigns across all media outlets.• Drive relevant and tailored communication campaigns in top media, blogs, and social media, heightening awareness and generating trend influence to drive tickets sales.• Active diffusion and response to negative content damaging artist image and/or brand. • Manage media and communication plans to effectively navigate complex issues and defuse unfavorable PR such as: BDS call to boycott Israel, negative public perceptions following media coverage, adverse critic reviews, and cancelations of major events.• Initiate, develop, and execute sponsored and content base positive-coverage collaborations with various media outlets.• Lead and coordinate international and local media delegations, press junkets, press releases, social media, articles, media kits, announcements and interviews for top artists including Nick Cave, David Guetta, Boy George, Santana, and Ozzy Osbourne. • Develop and oversee execution of full media campaign for major music festivals such as The Tamar Festival 2019, 2018, 2017,2016 (3 day event featuring 30 artists, 3 stages and 40,000 people), BoomBox festival (1 day, 20 artists), and Mekudeshet festival (7 days, numerous artists from Israel and abroad). • Collaborate with top international PR and Management agencies. • Form and maintain relationships with A-list celebrities and their agencies

• Created synchronized creative content for social media, print, radio, for multiple projectssimultaneously.• Directed strategic messaging across digital and conventional media outlets, draftedofficial statements and press releases leading to publications across social media, TV,radio, and press.• Developed and oversaw social and conventional media campaigns for leading localartists such as Idan Raichel, Shalom Hanoch, and Mosh Ben-Ari.• Maintained social media accounts and created multiple weekly advertisements

♣ Awarded Exceptional Flight Attendant Award♣ Worked in an intensive environment requiring flexibility and excellent interpersonal skills♣ Serviced VIP and sensitive passengers in the Business cabin♣ Demonstrated teamwork, patience, proactivity and the ability to problem-solve under pressure ♣ Verbal interaction in English