There is a better way to perform design thinking. One that leverages the story of the user and makes use of a variety of design thinking tools for validation and collaboration.One that leaves behind a story for others to follow and for teams to collaborate with.......I'm Yahya John founder of The Design Tree design thinking that incorporates digital storytelling. Digital storytelling serves as a powerful prompt for all design thinking and once validated, it becomes a story for cross-collaboration, and a story of our customer and our approach to solving their problem. A story we can critique, refine, influence, and improve at a critical time in product development. If you play a critical role in Innovation or Customer Management and you are looking for a simple yet comprehensive process where you can insert your influence and lead your company to new heights then The Design Tree is for you. If you are a Manager charged with the task of collaborating with multiple teams and you need a simple solution to make sense of it all then The Design Tree is for you. If you are an Application Manager or UX Designer and you need a simple process to create amazing design thinking experiences to get your team collaborating on new products and services then The Design Tree is for you.