Internationally experienced event strategist with extensive background in large-scale global B-B and B-C exhibitions across multiple industry verticals and regions. Thrive in the challenges of brand creation, transforming brands and growing business. I have a commercial background with experience of event management, confex/conference, brand building, team building, international partnerships, large scale sports events, government & multilateral liaison, content curating & strategy and market intelligence gained during the 12 years of constant changing media landscape. I have proven track record in leading and growing event portfolios from conception to delivery in Asia and Middle East. Particularly in the field of brand creation, data architecture to drive organic growth, expanding brands in borderless markets and digital trading platform. A positive, well balanced, proactive and organized individual. I am a competent external affairs communicator & presenter across business cultures and language barriers. I have been considerably lucky to work with and led many creative, outstanding project teams and gained valuable understanding of business culture diversity across large publicly listed plc, privately owned companies, international organization and government agencies. Contract based clients have included the Dubai Water Electricity Authority, Abu Dhabi Department of Economics Development, Dubai SME, OCA – Olympic Council of Asia.