Managed Microsoft Digital Store SEO Strategy and projects, and leveraged data analytics and insights to drive traffic and revenue growth across product categories (Surface, Xbox, Office, Windows, PCs) and global regions.

Managed AT&T Mobility search marketing program and campaigns across Google, Bing, and Yahoo to drive wireless device acquisitions and sales.• Developed the SEM roadmap and strategic go-to-market plans to support all iPhone, Samsung, and LG product launches, as well as national marketing offers.• Led a Google shopping campaign restructure to improve reporting, analysis, and optimization process, as well as built up the workflow. Increased sales by 45% in 2018.

Managed and oversaw overall ecommerce development and operations, web development, sales and marketing, business and partnership development, product and merchandise management, and customer service. Led the ecommerce division in developing web initiatives and go-to-market strategic plans, to drive traffic and conversions and meet the company revenue and profit goals. • Led a complete user-centric and search engine friendly ecommerce site redesign, and restructured back-end taxonomy and mapping, increasing site traffic by 85% and organic search conversions by 110%• Analyzed web traffic and campaign performance data to develop ecommerce go-to-market plans across all marketing channels, including SEO, SEM/PPC, CSEs, PLAs, Amazon, display and video ads, email marketing, affiliate marketing, audience segmentation and retargeting, social media, and mobile ads. Increased overall sales from $1MM to $6MM in 24 months.

Marketing Specialist 1999 - 2002