Yaneth Rocio León Email & Phone Number

Toronto, Ontario, Canada

Responsible for Bladder Cancer/ Prostate Cancer/Antimicrobial Products• Create, define, develop, and execute the product strategy and vision. Incorporate internal and external stakeholder feedback to refine brand(s) strategy continuously.• Implement the promotional tactical plan to ensure marketing initiatives and messages appropriately drive utilization, differentiation, and sales growth.• Working with internal and external stakeholders, develop promotional material, including creative concept development, agency/vendor identification and management, review, and approval process.• Lead the development of innovative HCP, personal and non-personal (NPP) vehicles to maximize message delivery.• Develop and oversee conference strategy, speaker programs, KOL initiatives, and publication strategy.• Provide competitive and market analysis, develop and maintain competitive intelligence.• Ensure seamless sharing of information, best practices, and lessons learned across the organization.• Perform all company business by regulations and company policies and procedures.• Effectively develop and manage the strategic investment of the promotional budget, including resources (budget, talent) and vendor management (performance of ad agency and other promotional agencies).

Toronto, Canada Area

Bogotá D.C. Area, Colombia

• Managed the national sales targets for the local distributor to ensure compliance with regional expectations from the parent company.Allocated the marketing support budget provided by the parent company to the distributor and oversaw the educational and marketing activities conducted• Managed the account receivables and inventory levels of the distributor to ensure strengthened levels of customer satisfaction• Maintained and strengthened the business relationships with current customers to achieve the annual sales quotas set for my assigned geographic territory• Recovered and developed relations with key accounts and had total commitment to profitable customer retention & acquisition to develop the leading position within the market• Steered Key Opinion Leaders to advance regional brand awareness and endorsement of Nobel Biocare throughout the dental community• On-boarding of New Costumers by identifying, targeting, and converting prospected accounts and new business opportunities through performing product presentations and training for the new customers• Training and Education – supported the development and participated in local, regional, and national trade shows as well as sponsored Training & Education courses• Responsible for creating and supporting the region's different study clubs and patient seminars.

Zürich Area, Switzerland

Supporting the Regional Sales Managers in developing and implementing sales campaigns, sales offers, and partnering concepts in the Distributor Markets• Supporting the planning and execution of new product launches in the local Distributor Markets, including the monitoring of launches' performance• Regularly updating the distributor partners on Nobel Biocare marketing materials monitoring the execution of marketing plans and the use of marketing material and branding guidelines.• Supporting sales training and solution selling with Distributor Partner’s sales force• Providing Training and Education support to the Distributor Partners, including evaluating the T&E landscape in the respective markets.• Supporting the identification of key opinion leaders in focus markets and building a speaker network for the Distributor Markets.• Coordination of the international speaker assignments, organization of Distributor meetings and training, including coordination with the Global Event Management team• Responsible for marketing budget Distributor Markets.

Bogotá D.C. Area, Colombia

Bogotá D.C. Area, Colombia

Bogotá D.C. Area, Colombia

Bogotá D.C. Area, Colombia

• Maintain and strengthen business relationships with current customers, increasing purchases with different product lines.• Recovered and developed relations with key accounts, and had total commitment to profitable customer retention & acquisition so to develop the position within the market• Steered Key Opinion Leaders to advance regional brand awareness and endorsement of W. Lorenz (Zimmer Biomet Product) throughout key Maxilofacial Surgeons, Neuro Surgeons.• New Costumers Market: Attainment of new customers through visits and individual Hands-on.• Training and Education: Realization of events, courses, training, hands-on with W. Lorenz products Zimmer Biomet Products for the different professionals. • Sales Budget: Getting the goals proposed in the Budget of Sales.

Bachelor´S Scrub Nursing, Health/Medical Physics

Especialista En Gerencia De Mercadeo, Marketing/Marketing Management, General