Yaneth Rocio León Email & Phone Number

Toronto, Ontario, Canada

• Responsible for Bladder Cancer/ Prostate Cancer/Antimicrobial Products
• Create, define, develop, and execute the product strategy and vision. Incorporate internal and external stakeholder feedback to refine brand(s) strategy continuously.
• Implement the promotional tactical plan to ensure marketing initiatives and messages appropriately drive utilization, differentiation, and sales growth.
• Working with internal and external stakeholders, develop promotional material, including creative concept development, agency/vendor identification and management, review, and approval process.
• Lead the development of innovative HCP, personal and non-personal (NPP) vehicles to maximize message delivery.
• Develop and oversee conference strategy, speaker programs, KOL initiatives, and publication strategy.

Toronto, Canada Area

Bogotá D.C. Area, Colombia

• Managed the national sales targets for the local distributor to ensure compliance with regional expectations from the parent company.Allocated the marketing support budget provided by the parent company to the.
• Managed the account receivables and inventory levels of the distributor to ensure strengthened levels of customer satisfaction
• Maintained and strengthened the business relationships with current customers to achieve the annual sales quotas set for my assigned geographic territory
• Recovered and developed relations with key accounts and had total commitment to profitable customer retention & acquisition to develop the leading position within the market
• Steered Key Opinion Leaders to advance regional brand awareness and endorsement of Nobel Biocare throughout the dental community
• On-boarding of New Costumers by identifying, targeting, and converting prospected accounts and new business opportunities through performing product presentations and training for the new customers

Zürich Area, Switzerland

• Supporting the Regional Sales Managers in developing and implementing sales campaigns, sales offers, and partnering concepts in the Distributor Markets
• Supporting the planning and execution of new product launches in the local Distributor Markets, including the monitoring of launches' performance
• Regularly updating the distributor partners on Nobel Biocare marketing materials monitoring the execution of marketing plans and the use of marketing material and branding guidelines.
• Supporting sales training and solution selling with Distributor Partner’s sales force
• Providing Training and Education support to the Distributor Partners, including evaluating the T&E landscape in the respective markets.
• Supporting the identification of key opinion leaders in focus markets and building a speaker network for the Distributor Markets.

Bogotá D.C. Area, Colombia

Bogotá D.C. Area, Colombia

Bogotá D.C. Area, Colombia

Bogotá D.C. Area, Colombia

• Maintain and strengthen business relationships with current customers, increasing purchases with different product lines.
• Recovered and developed relations with key accounts, and had total commitment to profitable customer retention & acquisition so to develop the position within the market
• Steered Key Opinion Leaders to advance regional brand awareness and endorsement of W. Lorenz (Zimmer Biomet Product) throughout key Maxilofacial Surgeons, Neuro Surgeons.
• New Costumers Market: Attainment of new customers through visits and individual Hands-on.
• Training and Education: Realization of events, courses, training, hands-on with W. Lorenz products Zimmer Biomet Products for the different professionals.
• Sales Budget: Getting the goals proposed in the Budget of Sales.

Bachelor´S Scrub Nursing, Health/Medical Physics

Especialista En Gerencia De Mercadeo, Marketing/Marketing Management, General