Marketing Data Analyst
CurrentMarketing Data Optimization for KSE Campaigns- Consumer trend analysis, segmentation refinement, SQL mastery, A/B testing, dynamic CRM engagement strategies, data hygiene practices, advanced Excel utilization, Tableau dashboard development, Salesforce integration, and marketing strategy enhancement. Data extraction using automated tools, coding error resolution, data pipeline development and maintenance, data quality assessment, data issue filtering, statistical pattern analysis, and business performance evaluation through numerical assignment.Digital Marketing Support & Performance Enhancement- Email campaign optimization, direct marketing enhancement, MailChimp and Salesforce Marketing Cloud expertise, Google Analytics integration, performance metrics analysis. Analyzed local, and national trends impacting the organization and industry.Cross-functional Collaboration & System Development- Project leadership, cross-functional team management, technical-non-technical stakeholder integration, full-stack development skills, web application development, operational efficiency improvement.