¤ Marketing strategy for consumer engagement :1. Responsible for creating and managing SANOFI vaccine portfolio to-C marketing strategy to enhance SANOFI vaccines’ brand image in consumer side and reinforce consumer’s branding preference.2. Led consumer branding projects, through establishing horizontal consumer engagement content system and precise marketing communication tactics, which had successfully increased SANOFI core vaccine product’s word of mouth in newborn parents by 135%.3. Responsible for KOL engagement and KDM collaboration in various marketing activities to raise public awareness on vaccination and immunization.4. Led collaboration with 3rd party vaccination digital service providers to explore newborn vaccine online appointment model when pandemic broke-out, which upgrade newborn parents vaccination experience and built up the path from education to business conversion in SANOFI vaccine for the first time.¤ New business model and digital innovation1. Responsible for SANOFI vaccine innovation project, and led team and 3rd party partners to explore innovative business model and digital tool in pilot cities. With pilot’s successful business results, as the most important innovation project in SANOFI vaccine, the project has been promoted and replicated to national wide and will cover more than 50% key public health institutions by the end of this year.2. Responsible for designing the International Vaccine Innovation Center in GBA.3. Played the key role in designing vaccine unmanned vaccination cabin and smart public health city, which launched in CIIE and attracted more than 300 mainstream media’s attention.

¤ Responsible for Merck China Healthcare communication strategy’s development, to make sure it is aligned with global communication strategy, as well as fully dedicated to business development needs and plan in China Market.¤ Developed Merck China Healthcare Narratives, as well as established the content hub to empower the company spokespersons and business teams to deliver the compelling story of Merck’s healthcare business in China.¤ Responsible for China GM’s thought leadership positioning to shape and increase the executives’ industry influence.¤ Responsible for key media and KOL engagement, covering mass media, finance and industry media, as well as social media.¤ Responsible for holistic internal communications, to help China employees better understand the company’s progress and increase the transparency in organization.¤ Be actively involved in global cooperate culture programs’ launch in China, including being the Change Agent to promote the mission of As One for Patients, and being the Branding Champion to shape and reinforce the conception of One Merck’s branding image

¤ Developed and conducted product events and new product launch project.¤ Planned and executed annual corporate events and programs.¤ Established close relationship with the mainstream media, including mass media, business media, charity media, and life-style media, as well as the national level’s key KOLs and We Media.¤ Collaborated with cross-functional teams including product management, legal and PA to establish crisis committee to work out the crisis management solutions.

¤ Worked in Technology Practice in Beijing and provided services to Oracle, Samsung and Trimble and Wi-Fi Alliance on corporate communication and media engagement.¤ Was actively involved in B2B & B2C communication, branding leadership programs and event management.