-Overall end-to-end responsibility for the P&L, ROAs, budget control and growth strategy for both D2C and B2B business.-Ownership and management of the brand identity in Greater China.-Configured multi-channel growth tactic, commercial calendar and marketing strategy based on local consumer behaviour: SEO, SEM, social paid, eCRM, affiliate marketing, referral marketing, mobile native and web, etc.-Managed online presence on T-mall and other local social platforms like Wechat, Little Redbook, Zhihu, Douyin, Bilibili, etc. Identified and implemented new and innovative ways to drive traffic to the brand websites (CN&TW) as well as developing and improving traffic from the aforementioned channels.-Coordinated with in-house team and established ads strategy: Facebook/ Google (Youtube) /SEO sites for TW; Little Redbook, Zhihu, Tmall ads channels for China.-Organized and improved logistic set-up and operation.-Led internal team, Tmall agency, marketing agency and other business partners in Greater China.

-Managed successfully Tmall business growth through 3 parts: store operation, logistic and marketing activation by collaborating internally and externally with 3 agencies (TP, Logistic & Communication).-Generated weekly & monthly sales&marketing report.-Owned Tmall online product through daily category management, assortment buying and implementation, visual merchandising, etc. to achieve sales target based on local market needs. -Controlled & optimized the Marketing buying budget to maximize the paid traffic to Tmall store.-Supervised off-site communication for Weibo, Wechat, Red book. -Researched and implemented current market trends to promotional 360º campaign strategy by influencer collaboration, Taobao Live streaming, buyer show engagement, etc.