Chinese English & Spanish speaker with solid marketing & sales experience both in Europe and China, 10+ years helping brands shape their global market presence, engaging international audiences off and online through creativity, content, events and digital experiences. Expert in multi-languages 360º communication(organic & paid) with a multi-cultural understanding of consumer behaviors and a data-driven mindset. Specialities: Shopify, Tiktok, Tmall e-Commerce, Digital Marketing, PR Communication, Event Marketing, Partnership Development, Campaign Management, Project Management, Relationship Management, Business Development, Research and Analytics
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Uk And Eu Tsp LeadSellery IncLondon, Gb -
Chief Marketing OfficerPuffit Apr 2024 - Present -
General Manager EuropeSellery Inc Apr 2024 - Present -
Country Manager Lookfantastic ChinaThg Sep 2022 - Apr 2024Manchester Area, United Kingdom -
General Manager Greater ChinaNordgreen Jan 2021 - Jul 2022Copenhagen, Capital Region, Denmark-Overall end-to-end responsibility for the P&L, ROAs, budget control and growth strategy for both D2C and B2B business.-Ownership and management of the brand identity in Greater China.-Configured multi-channel growth tactic, commercial calendar and marketing strategy based on local consumer behaviour: SEO, SEM, social paid, eCRM, affiliate marketing, referral marketing, mobile native and web, etc.-Managed online presence on T-mall and other local social platforms like Wechat, Little Redbook, Zhihu, Douyin, Bilibili, etc. Identified and implemented new and innovative ways to drive traffic to the brand websites (CN&TW) as well as developing and improving traffic from the aforementioned channels.-Coordinated with in-house team and established ads strategy: Facebook/ Google (Youtube) /SEO sites for TW; Little Redbook, Zhihu, Tmall ads channels for China.-Organized and improved logistic set-up and operation.-Led internal team, Tmall agency, marketing agency and other business partners in Greater China. -
China E-Commerce ManagerDesigual Oct 2019 - Dec 2020Barcelona, Catalonia, Spain-Managed successfully Tmall business growth through 3 parts: store operation, logistic and marketing activation by collaborating internally and externally with 3 agencies (TP, Logistic & Communication).-Generated weekly & monthly sales&marketing report.-Owned Tmall online product through daily category management, assortment buying and implementation, visual merchandising, etc. to achieve sales target based on local market needs. -Controlled & optimized the Marketing buying budget to maximize the paid traffic to Tmall store.-Supervised off-site communication for Weibo, Wechat, Red book. -Researched and implemented current market trends to promotional 360º campaign strategy by influencer collaboration, Taobao Live streaming, buyer show engagement, etc. -
China Marketing Project ManagerPronovias Group Dec 2018 - Sep 2019Barcelona Area, Spain -
Social Media StrategistPronovias Group Oct 2016 - Nov 2018Barcelona Area, Spain -
Marketing & Sales( Online & Offline ) SpecialistJoyetech Spain S.L.U. Apr 2014 - Jul 2016
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Trainee In Marketing Dept.Joyetech Changzhou Electronics, Co, Ltd. Nov 2013 - Mar 2014
Yang Yang Education Details
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General Sales, Merchandising And Related Marketing Operations -
Universidad Autónoma De BarcelonaMaster Of Translation, Interpreting And Intercultural Studies -
Philosophy And Latin American Literature
Frequently Asked Questions about Yang Yang
What company does Yang Yang work for?
Yang Yang works for Sellery Inc
What is Yang Yang's role at the current company?
Yang Yang's current role is UK and EU TSP Lead.
What schools did Yang Yang attend?
Yang Yang attended Esade Business & Law School, Universidad Autónoma De Barcelona, 上海外国语大学 贤达经济人文学院.
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Yang Shunxin
United Kingdom2didiglobal.com, toutiao.com
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