Launching YouTube Primetime Channels managing top international OTT partners.

- Strategic Leadership: Spearhead content strategy for TV, Film, Sports, and News verticals across APAC markets.- Budget Management: Direct content acquisition budgets for Korea, Japan, and India.Market Research: Commissioned a Nielsen Direct-to-Consumer study evaluating YouTube's role in the OTT ecosystems of Korea, Japan, and India.- Product Development: Supervise product launches related to monetization, policy, live streaming, and connected TV (Google TV, YouTube Livingroom) for traditional media verticals.- Industry Impact: Launched the Journalist Incubation, Digital-first Newsroom Sustainability Lab to drive innovation in the media landscape.

- Revenue & Audience Growth: Devised and implemented strategies resulting in increased revenue and viewership for content partners.- Program Launches: Spearheaded the successful launch of the Player for Publishers Program (Media Prima, One Championship, Mediacorp) and the "Go Digital with YouTube Webinar Series" for Southeast Asia.- Viewership Expansion: Drove significant viewership growth for Singapore and Malaysia broadcasters.- Ecosystem Development: Elevated YouTube's presence and contributions within the local media landscape.- Public Service Initiatives: Launched impactful COVID-19 PSAs in Singapore and Malaysia, and collaborated with the Singapore Government on crisis communication strategies.- Product Adoption & Community Building: Facilitated the successful adoption of key YouTube product launches among top partners.

Content Data Analysis & Strategy Lead (APAC)- Strategic Insights: Identify regional best practices and tailor product launch strategies for the Asia Pacific market, with a focus on Korea and Southeast Asia.- Data-Driven Analysis: Leverage expertise in YouTube analytics to uncover viewership trends and inform strategic recommendations.- Impactful Initiatives: Drove the launch of the first Thai native video production in Asia by delivering actionable insights to HQ.- Cross-Market Growth: Developed successful programming and audience expansion strategies for broadcasters across Indonesia, Malaysia, and the Philippines.Product Launch & Cross-Functional Comms Development Lead (APAC)- Launch Leadership: Oversee launches, training, and communications for APAC, ensuring seamless collaboration across Content, Technology, Operations, and Strategy teams.- Regional Prioritization: Provide quarterly product recommendations to HQ, advocating for the specific needs of the APAC market.- Resource Optimization: Launched the first global repository of launches and strategies, streamlining resources and enabling effective scaling.Music Product Specialist (Global)- Product Innovation: Pioneered US-based music merchandising and ticketing experiments in collaboration with Warner Music Group.- Artist Channel Development: Lead negotiations with 100+ artists in India, Korea, and Thailand to launch owned & operated music channels, transforming the platform.- APAC Product Support: Manage product requests and troubleshoot performance issues for current artist products in the APAC region.

See below.

Global Impact- Pioneer: Played a founding role building YouTube partner operations teams for Australia, India, Korea, and Japan.- Process Optimization: Spearheaded the 'Onboard@Scale' project, streamlining onboarding, reducing email volume by 1240 exchanges, and saving 1.8K hours in employee training.- Recognition: Received the "Star Award" for 'Project Educate', laying the groundwork for YouTube's Certification modules in rights management, asset ingestion, and audience development.- Strategic Expansion: Drove data-driven analysis to support YouTube's expansion into Southeast Asia.- Thought Leadership: Led the Brand Partner Program as a marketing POC, educating major Korean advertisers (LG, Hyundai, SK Telecom) on the value of quality content for audience engagement.Technical Expertise & Vendor Management- Technical Mastery: Demonstrated expertise across video streaming platforms, including asset ingestion, localization, optimization, CRMs, and video quality analysis.- Partner Growth: Successfully supported 200+ Korean, Australian, and New Zealand partners in achieving substantial watchtime growth.- Localization Champion: Streamlined localization processes for non-English support, delivering faster workflows and improved outcomes.- Vendor Operations Leadership: Established the inaugural YouTube vendor operations team, providing multi-language support.Strategic Initiatives- Large-Scale Migration: Collaborated with engineering to seamlessly migrate 12,579 YouTube channels to Google+, achieving a 70% migration rate within 3 months.

Market Research & Strategy- Asia-Pacific Insights: Conducted comprehensive market research on social media platforms and user behavior across Asia, with a focus on Korea.- User-Centric Design: Analyzed user interactions to inform social strategies and develop a compelling value proposition for Asian audiences.- Targeted Outreach: Researched and defined target audiences for maximum campaign impact.Data Analysis- Metrics-Driven Optimization: Tracked user interaction data to refine targeting strategies and measure post-execution performance.- Conversion Analysis: Utilized Google Analytics to track conversions and gauge campaign success.Media Planning & Execution- Comprehensive Campaign Management: Collaborated with agencies and freelancers on media planning, creative development, and execution across GDN, SEM, and YouTube.- Event Coordination: Led social engagement events and executed livestreams using Wirecast.- Multi-Media Expertise: Developed video scripts, oversaw production and post-production processes.- Global Impact: Contributed to the London Olympics Hangouts on Air campaign and supported social marketing efforts for political campaigns.Acquisitions & Partnerships Development- Strategic Collaborations: Identified and secured co-marketing opportunities with major music labels (SM Entertainment, YG, Big Hit, Cube etc.), TV stations (MBC, KBS), and non-profit organizations.

Helping fundraise for radio and turning analog content to digital.

- Documentary film: "Follow Me Down: Portraits of Louisiana Prison Musicians"​ (2012) - Video post production assistant (Final Cut Pro)- Audio editing, scripting and captioning

- Website backend management (Drupal)- Website graphics development (Illustrator)

- Marketing material development- Online scaled promotion- Archiving analog to digital media

- Archived video processing- Social media engagement

- Publication reviews for Eurasian current affairs