Principal Software Development Engineer
Current* Spearheaded a comprehensive team initiative to implement internal tooling and seamlessly migrate thousands of ad campaigns to Google's ad platforms, resulting in significantly enhanced campaign performance, heightened dealer satisfaction, and a notable increase in revenue.* Orchestrated the decomposition of a critical service from the Company's monolithic website application, leading to enhanced service monitoring capabilities and streamlining the development, testing, and deployment processes.* Conceptualized and delivered a sophisticated tool tailored for the ad operations team, optimizing the creation and management of ad campaigns for dealers, thereby significantly reducing time expenditures.* Collaborated closely with product managers and stakeholders to define project requirements and establish clear priorities, ensuring alignment with organizational goals and objectives.* Provided mentorship and coaching to junior engineers, offering valuable technical guidance and fostering their professional development within the team dynamic.* Technologies utilized: Java (Spring, Spring Boot, Spring Data, Hibernate, Struts 2), MySQL, Snowflake, Snowplow, Docker/Kubernetes, Grafana, Graylog, Concourse CI/CD, REST, React/Redux, Node.js, Google Ad Manager/Campaign Manager/Display and Video/Google Tag Manager/Google Analytics, Facebook Ad Manager/Graph API.