Alice G. Email & Phone Number

Greater New York City Area

• Developed and presented weekly and monthly reports of various marketing channels, such as Google AdWords, Facebook Ad, Yelp Ad, WeChat and Email Marketing, with a focus on KPI targeting and trend analysis to Board of Directors and executives. • Utilized MySQL and Maptitude to run a detailed demographic analysis and provided suggestions for future potential store locations for executive director and CEO’s review, in order to decide the future market expansion strategies.• Negotiated and communicated with media, the Chamber of Commerce, and vendors to maintain good partnership relationships.• Developed and implanted local store marketing campaign using geographic membership data, and increased the number of membership sign up by 15% in a one-month pierod.

Greater New York City Area

• Managed and optimized all Yelp and Google business accounts across the US• Utilized PowerBI, Excel to analyze the result of email marketing and asocial media marketing.• Wrote, edited, and distributed pressed releases, social media posts, marketing materials for various campaigns.• Increased the number of H Mart WeChat subscribers by 60% over a year with attractive content.

Greater New York City Area

• Update and promote the “Week Ahead” info on social media (Facebook and LinkedIn)• Create and advertise on social media platform Wechat for GBCS• Plan and manage logistics for executive speaker events, career workshops, staff appointments and NYC tours/ corporate visits• Create flyers for events using Photoshop, take pictures for events, update employers and alumni database using Excel

Greater New York City Area

• Compile weekly reports on Chinese social media engagement and growth• Collaborate with International Student Affairs to ensure we are reaching both current and prospective students on social• Maintain Hofstra’s Sina Weibo by writing blog posts and editing guest posts and update and monitor Hofstra’s Youku channel

Greater New York City Area

• Work as a testing scribe to help students with disabilities finish their tests more smoothly.

Greater New York City Area

•Manage various social media accounts to maintain brand image and provide useful contents for viewers•Set agendas and designed trade shows/expos. (Agenda/Capsule)•Executed market researches and analysis for the clients

Greater New York City Area

• Manage various social media accounts to maintain brand image and provide useful contents for views• Increase number of WeChat Followers by 300% over 1-month period.

Santa Barbara, California Area

• Created a marketing plan through social media and local ads and increased sales by 30%• Innovated, designed and distributed magnet menu cards and increased sales by 20%

Santa Barbara, California Area

• Assist a registered financial advisor to help advise client's retirement plans• Prepare client presentations, set up and transfer client account information• Learnt to evaluate client files, strategize retirement plans and make phone calls

Greater Los Angeles Area

• Translated the marketing and sales materials from Chinese to English and improved them• Facilitated multi-party and intercultural communications• Assisted in the recruitment of marketing staff for the company

Santa Barbara, California Area

• Created stimulating educational and recreational environment to enrich children's minds, develop critical thinking abilities, and establish positive social behaviors.• Monitored children in different play areas and reinforced safety policies and procedures to safeguard children.• Fostered meaningful relationships with lead teachers, children, and parents to promote the program and organizational missions.

Master'S Degree, Marketing, Gpa 4.0

Activities and Societies: Zarb Women in Business

Ba, Economics And Accounting

Activities and Societies: Choir, CSSA

High School Degree

Activities and Societies: Tennis, Choir