Yan Liu

Yan Liu Email and Phone Number

Principal Product Designer @ Microsoft | ex-Spotify, BCG @ Microsoft
Redmond, WA
Yan Liu's Location
San Francisco, California, United States, United States
About Yan Liu

Hello! I’m Yan, a product design professional with over 8 years of experience spanning multinational giants (Spotify, VMware), unicorn startups (Nextdoor), and consulting agencies (Boston Consulting Group), along with 2 years of management experience.I thrive at the intersection of design and business, with expertise in driving growth-focused initiatives, shaping product vision and strategy, crafting go-to-market strategies, and building 0-to-1 products. With a strong data-driven mindset, I excel at translating complex business goals into innovative, creative solutions—a unique strength as a product designer.As a tactical and strategic thinker, I bring boundless energy and a hands-on approach to achieving impactful results. Feel free to connect with me at yanliudesign@gmail.com.Looking forward to collaborating!Strategic Thinker | Creative Leader | Expertise in B2B & B2C Products | Cross-functional Team Leadership | Problem Solving | Relationship Building | Transforming Ideas into User-Centric Experiences |

Yan Liu's Current Company Details
Microsoft

Microsoft

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Principal Product Designer @ Microsoft | ex-Spotify, BCG
Redmond, WA
Website:
microsoft.com
Employees:
10
Company phone:
0124 415 8000
Yan Liu Work Experience Details
  • Microsoft
    Principal Product Designer
    Microsoft Apr 2024 - Present
    Redmond, Washington, Us
    Copilot💜Teams💡
  • Adplist.Org
    Product Design Mentor (Top 1%)
    Adplist.Org Apr 2024 - Present
    San Francisco, Ca, Us
  • Grow
    Co-Founder
    Grow May 2023 - Present
    Grow is a women-led non-profit organization dedicated to fostering meaningful conversations, connections, and growth strategies that drive technological advancement.Our mission at Grow is simple yet profound:🌱 To support growth in all its forms—whether professional or personal.🧠 To ignite meaningful connections and conversations within the entrepreneurial ecosystem, driving innovation in startups and technology, with the ultimate goal of benefiting society as a whole.
  • Spotify
    Product Design Lead - Freemium
    Spotify Dec 2022 - Apr 2024
    Stockholm, Stockholm County, Se
    Established Spotify as the go-to platform for live events from 0 to 1.Designing a cutting-edge marketplace feed with numerous live music shows, offering fans a seamless journey from live event discovery to ticket purchase. This initiative serves as a new monetization stream for Spotify, substantially boosting revenue for artists and venues.
  • Uphonest Capital
    Venture Scout & Startup Advisor
    Uphonest Capital Apr 2022 - Dec 2022
    Palo Alto, California, Us
    Sourcing and investing early-stage startups.Providing product advice and consulting services to companies.
  • Boston Consulting Group (Bcg)
    Lead Product Designer / Growth Strategy Expert
    Boston Consulting Group (Bcg) Jan 2021 - Dec 2022
    Boston, Massachusetts, Us
    Our interdisciplinary team works on digital, technology, and data projects for a wide range of industries. We offer guidance and support through a strategic and client-centric approach and apply design, technology, and media solutions to take BCG’s achievements to the next level.- Optimized a digital marketing and email campaign strategy for a leading American manufacturing company- Designed a KPI dashboard and sales tool through data visualization for a multinational technology corporation- Improved Growth and retention metrics for an online learning platform to drive new customer acquisition (by 22%) and retention rate (by 28%). - Implemented internal clinic management and data tracking software for a global healthcare company- Created a mobile AR solution for energy transformation for a multinational energy corporation- Initiated a paid acquisition strategy and a new social media strategy for a leading American media company, increasing ROI to 21%, growing company web presence and global brand awareness by 34%- Implemented a VR/AR go-to-market strategy for Digital BCG.
  • Nextdoor
    Product Designer, Growth & Retention
    Nextdoor Jan 2019 - Dec 2020
    San Francisco, California, Us
    A Silicon Valley Unicorn went IPO in 2021. To be the neighborhood hub for trusted connections and the exchange of helpful information, goods, and services. Building connections in the real world.• Led the growth and retention team to deliver several core product experiences, including feeds ranking, new member onboarding, daily digest, safety moderation and so on.• Strategized to surface business value and improve member engagement across Nextdoor’s products through innovative growth and retention strategy.• Designed products from user research, low-fidelity wireframes to storyboards, user journeys, high-fidelity prototypes, and animations. Collaborated with PM and engineers to test and ship end-to-end products.• Created vibrant and creative illustrations to imagine the new branding of Nextdoor.
  • Vmware
    Product Designer, Cloud Saas
    Vmware May 2018 - Jan 2019
    Palo Alto, Ca, Us
    Consulted from EchoUser• Consulted as a Product Designer at VMware to redesign a cloud security monitoring and analysis product called Secure State.• Audited the current product and provided design solutions to solve user needs and business challenges through User Research, Storyboard, Interaction Design, Information Architecture, Prototyping, and User Testing.• Collaborated with UX designers, PM, security and compliance team, designed the dashboard, change log interface, CLI, cloud service providers, rule management and suppression workflow as well as the billing & usage user map.
  • Mit Media Lab
    Design Research Fellow
    Mit Media Lab Aug 2016 - May 2018
    Cambridge, Massachusetts, Us
    Worked at the Tangible Media Group under the supervision of Prof. Hiroshi Ishii. Designed a machine called “Whisper” for subtle emotional communication. Responsibilities include user research, concept design and IOT design.• Worked at the Affective Computing Group under the supervision of Prof. Rosalind Picard. Designed a social wearable and App for Stress Management by detecting the stress level of the user throughout the day.• Worked at the City Science Group under the supervision of Prof. Kent Larson. Led a project about Urban Big Data Visualization and Projection Mapping through a data-driven approach.
  • Harvard University
    Vr/Ar Lab Design Associate
    Harvard University 2016 - 2018
    Cambridge, Massachusetts, Us
    • Gave lectures on Unity Design, 3D Modelling, Augmented Reality and Design Thinking to students and visitors.• Created a VR platform for Depression patients and designed the story and interaction flow for the experience/VR.• Assisted startups to build their ideas based on Design Thinking and Human-Centered Design strategy.• Daily inventory, monitoring equipment software upgrades/maintenance.
  • Samsung Electronics America
    Interaction Designer
    Samsung Electronics America May 2017 - Sep 2017
    Ridgefield Park, Nj, Us
    • Interned at Samsung Experience Innovation Lab, focusing on consumer IoT and Smart Home products.• Designed UX for Multi-Device Interaction Experiences and Services, improving connectivity between Samsung TV and mobile devices. Collaborated with PMs, researchers, and developers to revamp the brand strategy and user model. Developed detailed storyboards, wireframes, mockups, and prototypes to elevate Samsung's signature product line. • Enhanced UX design for Smart Home Experience, integrating Machine Learning and AI into the system to provide personalized and intelligent features that optimize user interactions and automate home processes. Designed UI screens with voice assistant integration to improve the overall user experience.
  • Aecom
    Landscape Architect
    Aecom 2015 - 2016
    Dallas, Texas, Us
  • Ramboll Studio Dreiseitl
    Architecture Designer
    Ramboll Studio Dreiseitl 2014 - 2015
    Singapore, Sg

Yan Liu Education Details

  • Harvard University
    Harvard University
    Master In Design Studies - Human Computer Interaction
  • Massachusetts Institute Of Technology
    Massachusetts Institute Of Technology
    Tangible Media And Affective Computing Group
  • Harvard Business School
    Harvard Business School
    Cross-Registration Hbs Courses

Frequently Asked Questions about Yan Liu

What company does Yan Liu work for?

Yan Liu works for Microsoft

What is Yan Liu's role at the current company?

Yan Liu's current role is Principal Product Designer @ Microsoft | ex-Spotify, BCG.

What schools did Yan Liu attend?

Yan Liu attended Harvard University, Massachusetts Institute Of Technology, Harvard Business School.

Who are Yan Liu's colleagues?

Yan Liu's colleagues are Jenny Perez, Jessica Villalba Martínez, Adam Stride, Cheyla Clowers, Imani A. Murph, Ph.d., Định Gia, Kris Wilson.

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