Yann Calder Email & Phone Number

London, Gb

London, England, United Kingdom

London, United Kingdom

As part of the Media Research team of PSE working exclusively on the UEFA account, my responsibilities involved analysing and reporting on TV and streaming audience data for all UEFA competitions. With a particular emphasis on the UEFA Club Competitions, my focus was on key projects such as the UEFA Champions League and UEFA Europa League. In coordination with UEFA, I maintained a constant contact with UEFA broadcast partners around the world.Supporting the TV and sponsorship sales departments at TEAM Marketing and CAA Eleven, UEFA’s exclusive marketing partners, I provided analytical reports such as overnight audience reporting, demographic reporting, competitor analyses and global audience reports.

London, United Kingdom

Responsible for buying and trading advertising for a portfolio of brands including Omega Pharma, 118 118, Immediate Media and Creative Content UK on different audio visual platforms such as television, cinema, radio and video on demand. This involved regular client contact and managing marketing budgets of circa £16m per annum from the strategic planning stage through to campaign reconciliation, making sure all set KPIs were reached in order to maximise ROI.

Began as an Intern and was then hired full-time following a successful 6 months. Provided support to the COO and the Head of Club Business and Digital Media. Responsible for TV rights sales into the French and Swiss markets. Was part of the organisation and delivery project management team throughout the life cycle of the following high profile international events:- Scotland v Nigeria at Craven Cottage on May 28th: responsible for budgeting prior and during the event, marketing of the game both in London and in Scotland through social media, newspapers and radio and creating sponsorship presentations to attract sponsors.- Croatia v Australia in Salvador de Bahia, Brazil on June 6th: responsible for budgeting prior and during the event, and assisting in overall logistics of the event including ticketing, match accreditations, team liaison, transport and accommodation.- Schalke Cup 2014 in Gelsenkirchen, Germany on August 2nd and 3rd: Head of team logistics for Malaga CF prior and for the duration of the tournament. Responsibilities included coordinating with the stadium, the transport company and the hotel to make sure the team was well catered for. Also acted as liaison for the tournament Presenting Sponsor, ensuring their marketing rights were appropriately delivered as outlined in the licensing agreement.

Responsible for providing support on all communication and research related matters as well as supporting in the organisation and delivery of key European Club Association events such as General Assemblies, Executive Board Meetings and Working Group Meetings. My main duties included using the CMS system to write editorial content for the website, updating the Club Database and supporting in the development of various research projects such as the ECA Player Release Analyses and the ECA Club Management Guide. I was also responsible for writing the monthly newsletter for over 200 European member clubs and providing written content for the ECA Annual Report.

Master'S Degree, Sports Management, Merit

Esa Diploma, Sponsorship, Commended

B.A. (Hons), International Media And Communication Studies, 2.1

Activities and Societies: Culture, Film and Media Society, Swiss SocietyDissertation: "Television and Football: A Marriage of Convenience".

International Baccalaureate Diploma