Yannis W. Email & Phone Number

Ville De Paris, Île-de-France, France

Ville De Paris, Île-de-France, France

• In addition to previous responsibilities: * Sales Support *
• Supporting the pitches for CRITEO new commerce SSP (Commerce GRID) by providing unique analytical insights to media owners about their monetization and audience
• Enabling & monitoring the roll-out of CRITEO's hashed email solution in Central European markets to increase addressability on browsers with no third-party cookies.* Operations *
• Conduct of A/B tests on a worldwide scale to optimize CRITEO's monetization of publishers * Automation *
• Maintenance and improvement of Slack bots, PowerPoint generators

Ville De Paris, Île-de-France, France

• Member of the analyst team covering the EMEA publishers' market* Operations *
• Providing analytical insights supporting the pitches of commercial stakeholders
• Assisting publishers in optimizing/troubleshooting their ad monetization stack
• Collaborate with Product & Central teams by giving them direct market feedback * Reporting *
• Delivering dashboards that meet stakeholders' needs & enhance their workflow* Automation *
• Creation of automated, self-service tools to reduce workload of recurrent tasks & analyses

Ville De Paris, Île-de-France, France

• Integrated the digital/data team of Mars & Co.
• Research work about the various digital marketing attribution models currently existing (Markov, Shapley, LogReg, Lifespan)
• Implemented those attribution models in Python and compared their performances
• Worked on an open-source dataset and on a dataset provided by a famous french theme park

Région De Paris, France

• Manipulated web traffic datasets of the website www.credit-agricole.fr
• Designed an algorithm to extract the most frequent/representative customer journeys on the website
• Developped a local web application with Plotly Dashboard to vizualize those journeys
• Identification of different target groups among customers (marketing)

Martinique

• Discovered the officer role on board of a military warship.
• Managed teams of young seamen.
• Fulfilled administrative tasks through the digital tools of the Navy.

Diplôme D'Ingénieur, Computer Science ; Economics ; Applied Mathematics

Activities and Societies: X-Broadway ; X-Cultures ; Cybersecurity project in cooperation with telecommunication firm Orange

Master Of Science - Ms, Business Analytics, Graduated With Distinction

Courses revolved around the solving of data issues for the conduct of businesses. Several applied projects to get some hands-on.

College/University Preparatory And Advanced High School/Secondary Diploma Program

Baccalauréat Scientifique - Option Mathématiques, Mention Tb