- Designing seamless user experiences, focusing on improving customer journey from research to booking.- Collaborating with cross-functional teams, including developers, product managers, and marketing, to deliver user-centric designs.- Conducting user research, wireframing, prototyping, and implementing feedback to create intuitive and efficient interfaces.- Leading UI/UX design efforts across multiple projects, ensuring the platform is both aesthetically pleasing and functional.- Working on responsive design solutions to cater to a variety of devices and platforms (web and mobile).

- Created user-centered design solutions, including user flows, wireframes, prototypes, and polished UI designs.- Collaborated closely with cross-functional teams, including product managers and developers, to align design efforts with business goals.- Advocated for user-centric design principles, raising awareness of the value of UX design among non-design stakeholders.- Oversaw the development and maintenance of design systems, ensuring consistency and coherence across platforms.- Balanced technical constraints and user needs, ensuring seamless integration of design solutions.- Effectively communicated design concepts and rationale to both technical and non-technical audiences.

- Being part of the overall digital transformation of the company by designing digital onboarding services, B2B and B2C services, user-centered designs from user flows, wireframes, early prototypes to final hand-off designs.- Working closely with front-end dev teams during the overall processes of several projects.- Manage a team of designers (UX/UI direction & mentorship) and content editors, fostering a collaborative and innovative work environment.- Supported team members' growth and inspired them to produce high-quality design solutions.- Advocated for user-centered design principles, incorporating market research, user feedback, and data-driven insights.- Crafted user experiences tailored to customer needs and preferences.- Collaborated closely with product managers, developers, and marketing to ensure design alignment with technical implementation.- Established and maintained a cohesive design system across digital platforms, enhancing consistency and collaboration.- Stayed updated with emerging design trends, innovative ideas, and technology advancements.- Effectively communicated design concepts, rationale, and project progress to diverse stakeholders.- Managed multiple design projects concurrently, ensuring timelines were met.- Participations and presentations in workshops.

- UX/UI design for the awarded websites of European Reliance and Blue Star Ferries (including the marketing website and the booking system).- Participation in workshops with clients in order to define their needs and making them part of our UX research and UX design teams with interviews and paper prototypes.- Being part in the design process of several projects for clients in the banking and insurance industries.