Yann Marrec Email & Phone Number

France

Munich, Bavaria, Germany

Munich, Bavaria, Germany

France

Greater Los Angeles Area

- Drive the Paid Search strategy for TOYOTA and LEXUS at a National and Dealership level. - Manage a multi-million monthly budget and increased investment by 50% over 3 years.- Lead complex projects involving tiered structures and governance across several agency partners, demanding increased coordination, project planning and adaptability.- Manage a team of Search experts (up to 11) from recruitment to training, and growth development. - Acted as the interim manager of an… Show more - Drive the Paid Search strategy for TOYOTA and LEXUS at a National and Dealership level. - Manage a multi-million monthly budget and increased investment by 50% over 3 years.- Lead complex projects involving tiered structures and governance across several agency partners, demanding increased coordination, project planning and adaptability.- Manage a team of Search experts (up to 11) from recruitment to training, and growth development. - Acted as the interim manager of an additional team from almost 1 year. Show less

London, Royaume-Uni

- Led a SEO and Content Marketing program for 6 brands across 20 markets.- Collaborated with the internal creative agency and global client team to create webpages, videos, and infographics from the ideation phase to the final implementation on the website.- Participated in the set-up of external and internal processes to ensure the delivery of the program across multiple business units and countries with a 4-person team.- Built a dashboard to consolidate web traffic data from… Show more - Led a SEO and Content Marketing program for 6 brands across 20 markets.- Collaborated with the internal creative agency and global client team to create webpages, videos, and infographics from the ideation phase to the final implementation on the website.- Participated in the set-up of external and internal processes to ensure the delivery of the program across multiple business units and countries with a 4-person team.- Built a dashboard to consolidate web traffic data from Analytics and BrightEdge. Show less

France

- Led Worldwide SEA strategies and campaign activations in 25 countries across Europe, Latam, Middle East and Asia. For All major Search Engine platforms : Google, Bing, Yahoo Japan, Naver, Baidu.- Built and maintained relationships across the network with all local teams and acted as the subject matter expert for all paid search and technical queries.- Led several internal and client facing key initiatives from tracking harmonization, implementing new invoicing processes, and… Show more - Led Worldwide SEA strategies and campaign activations in 25 countries across Europe, Latam, Middle East and Asia. For All major Search Engine platforms : Google, Bing, Yahoo Japan, Naver, Baidu.- Built and maintained relationships across the network with all local teams and acted as the subject matter expert for all paid search and technical queries.- Led several internal and client facing key initiatives from tracking harmonization, implementing new invoicing processes, and developing strong performance-based approaches.- Developed client relationships through providing thought leadership, and continuously showcasing expertise, and promoting trust. Show less

Région De Boulogne-Billancourt, France

- Lead a team of 5 experts on SEA, SEO & Youtube for multi-million-euro clients- Manage an Automotive account in an international environement- Develop the Youtube & SEO activity- Use Tracking and Adserver technology ( DoubleClick, Syzmek, Kenshoo, Marin)- Client relationship lead for an Ecommerce Client on PPC, Affiliate Marketing, Emailing and Programmatic campaigns.Clients = Nissan | Pepsi | Monster | Henkel | Hasbro | Renault Sport | BeIn Sport | DIM

France

• Led a team of 5 experts to execute omni-channel strategies (SEA, SEO, Email, RTB, and Affiliate marketing) for multi-million budget clients. • Managed all aspect of the daily work flow of the paid search program; including forecasting, budget allocation, billing, and invoicing.• Promoted a culture of innovative and creative thinking by continuously keeping an eye on A/B testing opportunities.

Master 2, Marketing

Master 1, Langues Et Affaires Economiques Internationales (Laei)

L3, Langues Etrangères Appliquées