Yann Verhellen Email & Phone Number

Kortrijk, Flemish Region, Belgium

Market Analysis: Conduct market research, customer journey mapping, and competitive analysis to drive strategic product positioning and value differentiation.Go-to-Market Strategy: Lead Go-to-Market planning with sales leaders to maximize market penetration and revenue growth.Segment Expansion: Identify growth segments and new market opportunities to increase Barco’s market share.M&A Due Diligence: Conduct due diligence and profiling of potential M&A targets, assessing strategic fit and growth potential for business expansion.Executive Collaboration: Advise senior leadership on marketing insights, guiding business strategy and product portfolio evolution.Thought Leadership: Establish Barco as an industry innovator, enhancing brand authority through thought leadership.Account Management: Build relationships with key customers and partners, identifying growth opportunities and strengthening long-term engagements.Business Case Development: Create business cases and action plans for new business models, grounded in market and customer insights

As a strategic project leader and internal management consultant for Barco's Core Leadership Team, I spearheaded global initiatives that drove significant performance improvements across multiple business functions. My role involved collaborating with cross-functional and geographically dispersed teams to execute critical projects that aligned with Barco’s global strategic objectives.Key Achievements:Digital Transformation: Led the design and implementation of Salesforce CRM and SAP CPQ systems, enhancing sales effectiveness and streamlining customer relationship management processes.Global Pricing Strategy: Engineered and deployed a comprehensive pricing and discount management model, improving pricing consistency and optimizing partner relationships on a global scale.Innovation Management: Overhauled the product development process, accelerating time-to-market and optimizing innovation pipelines to better meet market demands.Component Management: Developed a resilient operational framework and organizational structure for sourcing and managing critical components, ensuring continuity and agility in response to market fluctuations.Supply Chain Optimization: Implemented a standardized S&OP methodology, significantly enhancing the accuracy of sales forecasts and financial planning.Operational Excellence: Boosted manufacturing efficiency for a key projection platform, resulting in higher production yields and operational cost savings.Cross-Regional Sales Strategy: Formulated and executed strategies that optimized sales performance across diverse geographic regions, aligning sales efforts with global growth targets.

Kortrijk, Vlaanderen, België

In my role as Product Manager for Services within Barco's Enterprise division, I was responsible for the development, implementation, and management of the global services portfolio. My primary focus was on driving sustained growth in recurring revenues by optimizing the commercialization of Barco’s service offerings.Key Achievements:Global Services Portfolio Management: Designed and executed a comprehensive global services strategy that aligned with Barco’s Enterprise division goals, ensuring consistent service quality and customer satisfaction across all markets.Revenue Growth: Spearheaded initiatives that significantly increased recurring revenue streams by enhancing the commercialization and market positioning of Barco’s service offerings.Service Commercialization: Developed and launched innovative service packages tailored to meet diverse customer needs, resulting in higher adoption rates and improved customer retention.Cross-Functional Collaboration: Worked closely with sales, marketing, and technical teams to ensure seamless integration of service solutions into Barco’s overall product portfolio, enhancing value delivery to clients.Market Analysis & Strategy: Conducted in-depth market analysis to identify opportunities for new service offerings.

Antwerp Area, Belgium

Consulted on management, change management, business strategy, (digital) marketing and sales projects for both large national and multinational companies, as well as SME's and startups. Focused on bridging the gap between strategy formulation and implementation.

I successfully competed for a Strategic Research scholarship, granted by the Flemish Agency for Innovation Through Science and Technology (IWT). As a research fellow worked on a doctoral dissertation in the field of strategic marketing. Concretely, my research focussed on quantitatively examining the effectiveness of new hybrid advertising techniques through both field experiments and analysis of large data-sets using novel techniques (big data analytics, PLS, machine learning, ...).

I was responsible for assisting and co-teaching courses in Marketing Management, Marketing Research and Research Methods. 50% Of my time was dedicated to PhD research.In 2011 and 2012, I co-taught the Marketing Management module in the international full-time MBA programme of TiasNimbas Business school (Utrecht, NL).

Doctor Of Philosophy (Ph.D.), Applied Economics

Master Of Science (Msc), Social And Political Sciences, Magna Cum Laude