Yansen Geng Email & Phone Number

Shanghai, China

Shanghai, China

Greater Philadelphia

• Reviewed and managed current pipeline comprised of ~1,500 acquisition targets; responsible for completing knowledge gaps, qualifying and progressing new or existing targets on the pipeline, and presenting findings to.
• Identified attractive adjacent niche markets through target research
• Conducted introductory calls with prospective targets and synthesize key findings and recommendations
• Led a sub-workstream during a 2-month strategy sprint mapping out corporate's growth strategy in China; project outcome presented to the Exec Board
• Aided with the commercial due diligence process in two live acquisition projects

London, England Metropolitan Area

The Halma Graduate Development Porgramme is a 2-year rotational program comprised of four 6-month rotations at different Halma’s subsidiaries around the globe. During the program, the trainees get hands-on experiences in functional areas such as Marketing, Operations, Product Development, and Product Management.

Greater Philadelphia

• Managed the rebranding of Keeler’s flagship product from a marketing, engineering, manufacturing, and regulatory perspective, resulting in an appearance upgrade and decrease in BOM cost by 15%
• Led a summed capital investment of ~$50,000 with estimated $40,000 annualized savings as part of the rebranding initiative
• Validated and implemented an MES software (IIoT platform) on the shop floor which resulted in digitized and streamlined process logs, ability for data analytics, and estimated monthly saving of 20 hours per workforce
• Aided with the development and soft launch of an inventory management software through internal and external stakeholder management as well as customer outreach
• Mapped out the current value stream map for the receiving department and identified gaps and areas of improvement

New York City Metropolitan Area

• Implemented a classic STP framework to help form company’s distinct marketing strategies towards major customer segments
• Consolidated company’s product portfolio from a value proposition’s perspective and compared against competition; worked to understand the corporate brand and customer journey insights through 30+ stakeholder.
• Proposed a combined and upgraded brand structure / identity after company’s merger with Diba Industries in April 2020 through a systematic review of brand equity, revenue synergy, and product portfolio of both parties.
• Mapped out company’s current sales journey map and identified potential areas of improvement as well as measures for success

- Provided professional consulting service to client, a Global 500 pharmaceutical company, in shaping the future growth strategy for its gastrointestinal department- Gathered input through interviews with over 30 physicians, venture capitalists, industry experts, and other KOLs and over 100 secondary sources to summarize key takeaways regarding.

Raleigh-Durham, North Carolina Area

- Performed business analyses including unmet need research, competitive analysis, financial and market modeling for a variety of medical devices- Created presentation and data visualization to summarize market analysis to direct mentor and CEO of the company- Interviewed physicians to gather feedback to help ensure the continuous improvement of the product

Greater San Diego Area

- Set up the lab’s current camera-computer interface system by TTL triggering through Arduino- Developed customized blob tracking algorithms used for post image processing and data generation- Worked to develop a Portable Digital High-Resolution Melt (dHRM) Platform for Bacterial Identification for rapid characterization of heterogeneous composition of.

Greater San Diego Area

- Developed customized cell image processing algorithm using OpenCV- Designed mold patterns meeting clients’ requirements using SolidWorks- Manufactured and tested microfluidic chips and molds through direct collaboration with CTO of the company- Represented the company and presented “Low cost, mid-throughput Microwell-chip Digital PCR (mdPCR) System for.

Master Of Engineering Management, Biomedical/Medical Engineering, 3.9

Bachelor Of Science - Bs, Bioengineering And Biomedical Engineering, 3.8 Cum Laude