Yap S. Email & Phone Number

Singapore, Singapore

Product development of Life Insurance - Par Savings and Protection

Singapore, Singapore

• Provided expertise and best practices to local offices to accelerate digital capability development for agency, digital banca and digital direct channel• Led the regional consumer research to identify suitable propositions for local product teams to develop and implement in their product roadmap

Singapore

•Leveraged on data analytics & developed insurance products with customized features for digital channel •Identified opportunities for wealth / savings product for digital sales & pushed for the onboarding of existing products; total online sales of $10 million premium within 6 months•Formulated marketing campaigns (use of SRS funds) to accelerate the growth of digital channel; provided directions for UI/UX to improve customer journey during online purchase

Product Implementation lead for complex product launches such as Income's first non-SGD product - 'Grandeur Solitaire (USD). Have successfully launched over 20 life and health products. • Lead weekly discussion of the product implementation work group (PIWG) that comprises of over 40 members from various departments such as IT, Ops, Actuarial and Product team.• Responsible for the development of product collaterals such as the policy contract (T&Cs) and policy schedule with consultation between cross-department partners such as Legal, Ops and Product team.

Singapore

Support the product manager in the ideation of product ideas and capturing them in the drafting of the product specifications which is used as the source documents for product implementation. • Develop product summaries in accordance with the product feature and contract (T&Cs). • Led the transition of the product information fact sheet from html format to PDF format to allow easy dissemination to staff and advisors.