Yara Sherif

Yara Sherif Email and Phone Number

Head of marketing communication and PR @ Alkareem Holding
Cairo, Cairo Governorate, EG
Yara Sherif's Location
Cairo, Egypt, Egypt
About Yara Sherif

At El Sewedy Industries, my focus is on orchestrating marketing operations to surpass revenue targets and fostering robust customer relationships. With expertise in CRM and social media communications, I've implemented innovative strategies that align with market trends and customer insights, ensuring our marketing plans are both dynamic and effective.My role encompasses developing comprehensive marketing plans and promotional materials, as well as managing customer satisfaction programs. Collaborating closely with cross-functional teams, I've contributed to the creation of impactful marketing campaigns and events that resonate with our target audience and bolster the company's market position.A robust background in both advertising agencies and corporate settings, totaling approximately 8 years of experience, I am confident in my ability to contribute effectively to your team.Throughout my career, I have gained extensive experience across various marketing channels, including Above-the-Line (ATL), Below-the-Line (BTL), and Through-the-Line (TTL) strategies. These experiences have equipped me with a comprehensive understanding of the marketing landscape and the ability to develop and execute effective campaigns to meet organizational objectives.

Yara Sherif's Current Company Details
Alkareem Holding

Alkareem Holding

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Head of marketing communication and PR
Cairo, Cairo Governorate, EG
Employees:
36
Yara Sherif Work Experience Details
  • Alkareem Holding
    Head Of Marketing Communication And Pr
    Alkareem Holding
    Cairo, Cairo Governorate, Eg
  • Alanany Group
    Marketing Communications Consultant
    Alanany Group Sep 2024 - Present
  • Artdeco House Design
    Marketing Communications Consultant
    Artdeco House Design May 2024 - Present
  • El Sewedy Industries Group
    Marketing Communication Assistant
    El Sewedy Industries Group Jan 2023 - Nov 2024
    Marketing Strategy and Planning:•Manage the planning and supervision of marketing operations to achieverevenue targets.•Develop comprehensive marketing plans and budgets.•Understand marketing goals and objectives, assisting in the development of strategies and plans to achieve them.•Research and analyze market trends, demographics, competitor products, and other relevant information to inform marketing plans.Promotional Materials and Campaigns:•Assist in developing promotional materials, including print ads, brochures, website content, and email campaigns.•Write clear and compelling copy for various marketing communications.•Monitor and supervise campaign activities, ensuring alignment with deadlines and completion of necessary tasks.•Work closely with designers, printing houses, and other outside vendors to ensure project completion on time and within budget.•Manage production timelines and track project milestones.Digital and Social Media:•Support updating and maintaining company website content.•Monitor and respond to social media activity.•Generate reports on marketing metrics, such as web traffic, conversion rates, and ROICampaign Effectiveness and Reporting.•Obtain and follow up on all approvals for materials, including creative, editorial, and production.•Ensure the review and approval of demo samples, editorial revisions, amendments, and comments from project stakeholders and responsible representatives.Internal Communications:•Develop and manage internal communication activities.•Work in parallel with the retail department to ensure cohesive marketing efforts.Administrative Support:•Provide administrative support to the marketing manager, including scheduling meetings, managing correspondence, and preparing reports.•Assist in the organization and coordination of departmental activities & projects.•Help manage the marketing team's workflow and ensure timely completion of tasks.
  • El Sewedy Industries Group
    Sr. Marketing Communications & Public Relation Specialist
    El Sewedy Industries Group Apr 2021 - Jan 2023
    Cairo, Egypt
    Marketing Strategy and Planning:• Create Offline and Online Strategies.•Create comprehensive marketing plans (BTL, ATL, TTL).•Develop strategic planning to drive business objectives.•Measure and calculate ROI to assess campaign effectiveness.•Manage marketing campaigns with agencies across different channels.•Evaluate, analyze, and develop marketing strategies based on target audiences, market research, and business needs to ensure alignment with the marketing plan.Retail and In-Store Communication:•Create in-store communication materials.•Collaborate with the retail department to develop strategies that drive traffic and sales.•Change and enhance internal branding of showrooms.•Organize and manage the opening of new showrooms.Events and Activations:•Manage events, exhibitions, and activations.•Develop public relations and execute PR campaigns.Customer Insights and Analytics:•Understand customer behavior through analysis and on-ground feedback.•Develop actionable insights from customer and sales data.Marketing Tools and Design:•Create marketing tools for suppliers, vendors & employees.•Design sample cards and posts for various campaigns.Social Media and Digital Marketing:•Manage and moderate social media platforms.•Track and report on marketing activities.•Work with web designers to optimize the website.•Work with the graphic designers•Implement branding and positioning strategies for products.Internal Communications:•Develop and manage internal communications with employees.•Follow up with the marketing team and other departments to ensure cohesive efforts
  • Sedra Restaurant
    Marketing Manager
    Sedra Restaurant May 2022 - Jul 2023
    Cairo, Egypt
  • Sedra Restaurant
    Marketing Department Specialist
    Sedra Restaurant Jun 2020 - May 2022
    Cairo, Egypt
    Evaluate local marketing opportunities including existing/new programs and various sponsorship opportunities including ROI, optimization and overall program performanceImplement local restaurant marketing tools to ensure operators are provided necessary materials for outreach including tool kits, ad planner, communication updates, etc.Coordinate media plans and earned media opportunities including execution to drive sales and traffic in key local marketsCoordinate local activation including food drops to our restaurants and earned media opportunitiesOrganize and distribute courtesy cards as requested with detailed spreadsheet for accuracyReview campaign performance to determine optimization strategyProductionCreate production schedules and manage timelines for integrated campaigns and various marketing initiativesRoute creative materials and collect consolidated feedback and report to team lead on projectManage various version requests and work with cross functional teams to ensure versions are completed on time and on budgetWork with proofreader to route various materials and implement necessary changes while communicating necessary changes with project leadsCoordinate photo shoots including test needs, shot lists and manage assets in an organized mannerDevelop POSI form submissions based on key system wide marketing and various test offersManage PR Campaigns
  • Smart Gym Porto Branch
    Marketing Communications Manager
    Smart Gym Porto Branch Jul 2021 - Dec 2021
    Working with the sales team and trainers team to set the suitable marketing strategy.Researching and analysing market trends and competitors.Overseeing marketing campaigns.Tracking effectiveness of marketing campaigns and reporting findings to the board members. Negotiating and liaising with third-party marketing agencies.Writing and delivering content and social media plans.Looking after the budget of the marketing department and making sure the budget spend is delivering a return on investment.Managing the design and production of promotional materials, such as websites and brochures.Overseeing the attendance at events, such as competitions , Halloween events & Christmas events
  • Map Advertising Agency
    Account Manager & Personal Assistant To Chairman
    Map Advertising Agency Aug 2020 - Apr 2021
    Cairo, Egypt
    In my work I am responsible to meet clients, have brief to work on it to meet the clients needs. Create marketing plans and ideas. Manage activations and PR Campaigns. Manage roadshows . Create presentations for campaign ideas and coasting. Follow up with the supervisors. Follow up with the designers to get what clients need. I have to follow up with the production team and account managers and give reports to the CEO.Handling the CEO clients in all BTL Services. Create full identity presentations plus outdoor and indoor branding. Get prices from the suppliers and make quotations. Manage events and activations. Make Giveaways ideas to the clients matching the occasion they want. Follow up the CEO Emails and reply while he is traveling. Trying to get more clients to the agency. Follow up with the sales team and Digital Marketing team.Attending with the CEO all the meetings and give him minutes of meeting about each meeting.
  • At Advertising Agency
    Account Manager
    At Advertising Agency Apr 2019 - May 2020
    Cairo, Egypt
    In my work I am responsible to meet clients, have brief to work on it to meet the clients needs. Create marketing plans and ideas. Manage activations and PR Campaigns. Manage roadshows and check “Vinyl, Design and Cars”. Create presentations for campaign ideas and coasting. Follow up with the supervisor. Follow up with the designers to get what clients need. Create full identity presentations plus outdoor and indoor branding. Get prices from the suppliers and make quotations. Manage events and activations in North Coast, Alex, Ismailia, Portsaid & Sokhna.
  • London International Academy
    Marketing Officer
    London International Academy 2018 - 2020
    Remote Work and Team Coordination:Managed marketing activities remotely, with in-person follow-ups on weekends to coordinate with the marketing team.Developed and implemented comprehensive marketing plans to drive student enrollment.Digital Marketing Management:Oversaw and collaborated with the digital marketing agency to ensure effective execution of online marketing strategies.Monitored digital marketing campaigns, providing feedback and ensuring alignment with academy goals.Event Planning and Coordination:Scheduled and organized events, selecting attractive venues to maximize student engagement and attendance.Coordinated event logistics to ensure smooth execution and positive outcomes.Training and Development:Provided training to the call center team, equipping them with skills to effectively attract and convert prospective students.Developed training materials and conducted sessions to enhance the call center team's communication and persuasion abilities.
  • Icon Digital Company
    Account Executive And Ceo Assistant
    Icon Digital Company 2018 - 2019
    Saudi Arabia
    I was responsible to manage Facebook page. I have to attended all the meetings with the CEO and have a detailed brief. Follow up with all the employees and write reports to the CEO. I was responsible to make research about specific products and present this research to the CEO and the Clients. Managing the CEO Meetings. Follow up the events inside and outside CairoFollow up with the agencies
  • Smart Company
    Social Media Specialist
    Smart Company Feb 2017 - 2019
    Cairo Governorate, Egypt
    I was working as a media specialist which I am responsible to make promotions, advertisings and posts about the products on Facebook page to let people know about the products material, size and price. Also I have to reply facebook and Instgram messages and comments. Managing with souq.com to come and photograph the items to sell through them. Managing with them the orders to reach to the clients. Get the feedback of the clients and give the to the CEO. I Was going to the office just one day and other wise i was working from home
  • Canadian Education Council
    Translation And Office Management Specialist
    Canadian Education Council Jun 2017 - 2018
    Cairo Governorate, Egypt
    English Translator:- Translated emails from various universities, ensuring accurate and clear communication.- Translated websites of Canadian, Polish, UK, USA, and other English-speaking universities, maintaining the integrity and tone of the original content.Admission Assistant and Student Advisor at the Canadian Education Council:- Organized numerous events, handling all aspects from information collection about the country to creating PowerPoint presentations and booklets for attendees.- Conducted pre-event follow-ups to gauge attendance and post-event follow-ups to gather feedback and assess interest.- Held meetings with prospective students to provide detailed information and guidance, aiding them in making informed decisions about studying abroad.- Collected and analyzed feedback to continuously improve the quality and effectiveness of events.- Maintained regular communication with students, ensuring a high level of customer service and support.
  • Amer Group
    Call Center Representative
    Amer Group Jul 2016 - Jun 2017
    Sheraton
    Handle Inbound and Outbound Calls:- Manage high volume of incoming calls with professionalism and efficiency.- Make outbound calls to follow up on customer inquiries and reservations.Customer Interaction:- Provide accurate, valid, and complete information by using the right methods and tools.- Resolve customer complaints via phone ensuring customer satisfaction.Customer Support:- Assist customers with inquiries related to services, and reservations.- Guide customers through the booking process, ensuring all details are accurately captured.Problem Solving:- Identify and assess customers’ needs to achieve satisfaction.- Handle customer complaints, provide appropriate solutions and alternatives within the time limits; follow up to ensure resolution.Team Collaboration:- Work closely with the operations and reservation departments to streamline processes and improve service delivery.
  • Amer Group
    Executive Assistant To The General Counsel Of Marketing & Sales
    Amer Group Aug 2016 - Jan 2017
    Cairo Governorate, Egypt
    Translation and Interpretation:Translate all spoken and written communications from the General Counsel to employees during sessions.Clarify and explain complex legal and marketing concepts to ensure employee understanding.Presentation and Report Preparation:Assist in preparing and designing presentations for meetings, training sessions, and other events.Compile, format, and distribute reports as required by the General Counsel.Administrative Support:Provide comprehensive administrative support to the General Counsel, including scheduling meetings, managing calendars, and handling correspondence.Organize and maintain confidential files and records.Communication Facilitation:Act as a liaison between the General Counsel and other departments, ensuring clear and efficient communication.Relay messages and follow up on actions as directed by the General Counsel.Task Management:Assist with various tasks and projects as assigned by the General Counsel, ensuring timely completion.Conduct research and gather information to support ongoing projects and initiatives.Training and Development:Support the General Counsel in developing and delivering training materials and sessions for employees.Provide feedback on employee comprehension and engagement during training sessions.Coordination and Logistics:Coordinate logistics for meetings, training sessions, and other events, including booking venues, arranging equipment, and preparing materials.Ensure all necessary resources are available and functioning properly during sessions
  • Amer Group
    Reservations Agent
    Amer Group Jun 2016 - Jan 2017
    Cairo Governorate, Egypt
    Reservation Management:Handle incoming reservation requests via phone.Process reservations accurately and efficiently, ensuring all details are correct and up-to-date.Confirm reservations and provide customers with all necessary information regarding their bookings.Customer Interaction:Provide excellent customer service by addressing inquiries and resolving issues related to reservations.Assist customers in selecting appropriate dates based on their needs.System Management:Maintain and update reservation systems with accurate customer information and booking details.Monitor and manage availability, ensuring that the inventory is correctly reflected in the reservation system.Problem Solving:Handle customer complaints and issues related to reservations in a professional and timely manner.Provide appropriate solutions and alternatives to meet customer needs and ensure satisfaction.Reporting and Analysis:Generate and analyze reservation reports and reports to the supervisor.Provide management with insights and recommendations based on reservation data and customer feedback.Customer Follow-Up:Ensure a high level of customer satisfaction by maintaining ongoing communication and support before, during, and after the reservation process.Team Collaboration:Work closely with team members to ensure a seamless reservation process and exceptional customer service.Participate in team meetings, training sessions, and performance reviews to continuously improve skills
  • Etisal International Group
    Hr Trainee
    Etisal International Group Jan 2015 - Jan 2016
    Cairo Governorate, Egypt
    Assist in posting job openings on various job boards and company websites.Coordinate and schedule interviews with potential candidates.Participate in the interview process and provide feedbackAssist in preparing onboarding materials and conducting orientation sessions.Ensure new hires complete all required documentation and training.Facilitate the integration of new employees into the company culture.Assist in organizing and scheduling training sessions and workshops.Maintain records of employee participation and progress in training programs.Help organize employee engagement activities and events.Assist in preparing HR reports and presentations for management.Provide administrative support to the HR team as needed.Assist in various HR projects and initiatives.Maintain confidentiality of sensitive information and data.
  • Byram Group Limited
    Online Data Entry Assistant
    Byram Group Limited May 2014 - Feb 2015
    Germany
    Data Entry: Accurately enter, update, and maintain data in various systems and databases.Data Verification: Review and verify data for accuracy and completeness, ensuring data integrity.Data Maintenance: Organize and maintain electronic files and records to ensure data is easily accessible and retrievable.Reporting: Generate reports and summaries from data as required.Quality Control: Perform regular quality checks on entered data to identify and correct errors.Communication: Collaborate with team members to resolve data-related issues and discrepancies.Confidentiality: Maintain confidentiality and handle sensitive information with discretion.

Yara Sherif Education Details

Frequently Asked Questions about Yara Sherif

What company does Yara Sherif work for?

Yara Sherif works for Alkareem Holding

What is Yara Sherif's role at the current company?

Yara Sherif's current role is Head of marketing communication and PR.

What schools did Yara Sherif attend?

Yara Sherif attended The American University In Cairo, Beni -Suef National University, Paris Eslsca Business School, Paris Eslsca Business School, Arab Academy For Science, Technology And Maritime Transport, Arab Academy For Science, Technology And Maritime Transport, Misr International University, Modern School.

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