Anna Yashkina Email & Phone Number

Berlin, De

St Petersburg City, Russia

In this role I'm in charge of PR strategy implementation, media relations, content creation, event management, recognition management as well as SMM and some internal comms. Some great things achieved: — launched a one-of-a-kind Telegram channel of the department called @ekomnata. It is devoted to the latest B2B & e-commerce agenda and I help the followers count increase by 15% each month; — helped the department team win top places in a number of top-tier awards with its industrial B2B e-commerce project, such as the international CX Awards, RetailTECH Awards, etc;— regularly secured publications in such tier-1 media as Kommersant, RBC Pro, Vedomosti, etc; — created and released several dozens of unique articles, case studies, interviews, comments, blog posts, Telegram posts that align and boost the PR strategy of the department; — managed the creation of dozens of proper blog articles according to the SEO-principles, leveraging a team of external and internal collaborators; the list goes on, including e-mail newsletter creation, abundant content creation, event management, etc.

Moscow, Moscow City, Russia

A short experience in which I took a foray in B2B-events creation, where I was in charge of the PR-support of the events. As well as: — promoting Telegram channels and podcasts created and owned by the agency;— creating landing pages, newsletters and ad creatives using online platforms like Tilda, Canvas, etc;— liaising with third-party contractors like editors, photographers, etc;— engaging in light SMM-activities.

Moscow, Moscow City, Russia

I was an editor of in-house media truedigital.ru, managing agenda, content, posting and distribution as well as implementing other PR activities. For ex.:— created around 300 articles, news pieces, case studies, newsletters, op-eds, posts, reviews and other types of content under the roof of owned media of the agency, — helped several offline industry events happen in terms of on-site management so that around 100 guests had a good time every time;— interacted with numerous journalists, experts, opinion leaders contractors and others;— maintained the PR calendar, developing and implementing internal PR projects;etc.

Saint Petersburg Metropolitan Area

A full-time PR position for an interior design studio in Russia. Brand awareness objectives that include:—an extensive market research, target audience analysis (needs/demands), identification of unique selling points;—content marketing & copywriting: I produce website content such as expert articles, portfolio description, Instagram content (feed posts, Stories, etc). —targeting campaigns via Facebook Ads Manager;—press relations & community management.

Turin Area, Italy

I raised brand awareness of the agency, promoted and advertised biweekly musical events on social media and with live communications. I was also in charge of the ticket sales, guests' feedback; accompanied the visiting artists and assisted in translating

Republic Of Karelia, Russian Federation

I design customised study plans for students of all ages (from simple refreshing courses to Certificate Exams preparation) as well as for students with special needs, such as dyslexia and dysgraphia

Master'S Degree, Communication And Media Studies

Specialist Degree, English Language And Literature/Letters

Professional Development Program, Digital Marketing

Internship, Pr

Activities and Societies: I pitched and monitored media, mastered Facebook Ads Manager, wrote expert articles, participated in creative.