In my job, I do a bunch of stuff to help websites show up better on search engines. That includes figuring out what words people search for (keyword research), making sure the website's content is set up right (content optimization), checking out how the website is doing (website analysis), getting other websites to link to ours (link building), and keeping an eye on how our keywords are doing (keyword tracking and analysis). I'm also good at spotting and fixing any technical problems that could hurt how well the website shows up in searches.