Yashwanthy Kanniyappan Email & Phone Number

Gurugram, Haryana, India

Delhi, India

New Delhi, Delhi, India

New Delhi, Delhi, India

Delhi, India

Mumbai, Maharashtra

Handing Growth Initiatives for Diva Yoga which includes Sales Planning, Remarketing Initiatives, Lead Retargeting, Referral programs, Upselling and cross selling planning. Handled brief PR Initiatives with the external agency partner to establish uniform brand image across all platforms and media opportunities. Responsible for Customer Lifecycle Management and created User Journeys for the retail engagement and the App Traffic. Automated the communication across multiple channels and… Show more Handing Growth Initiatives for Diva Yoga which includes Sales Planning, Remarketing Initiatives, Lead Retargeting, Referral programs, Upselling and cross selling planning. Handled brief PR Initiatives with the external agency partner to establish uniform brand image across all platforms and media opportunities. Responsible for Customer Lifecycle Management and created User Journeys for the retail engagement and the App Traffic. Automated the communication across multiple channels and maintain uniformity of promotional and emotional communication across channels. Achieved 4x revenue against the cost involved within a month of the role assignment.Create User Journeys for App based events and configure push notifications to drive engagement and salesSimplified and formulated user flows to validate and verify attendance in retail sales in order to understand the occupancy and created occupancy-based sales planning. Show less

Chennai Area, India

New Initiative is a cross vertical role where I head Corporate Alliances along with new product rollout and strategies for seamless operations in different departments. Having strengthened the B2C space with our retail outlets, the role is to leverage the B2B and B2B2C space in terms of corporate wellness and engagement.The role also convolutes around customizing the offerings and giving the clients a tailormade solution and taking care of the P and L around the collaboration. This also… Show more New Initiative is a cross vertical role where I head Corporate Alliances along with new product rollout and strategies for seamless operations in different departments. Having strengthened the B2C space with our retail outlets, the role is to leverage the B2B and B2B2C space in terms of corporate wellness and engagement.The role also convolutes around customizing the offerings and giving the clients a tailormade solution and taking care of the P and L around the collaboration. This also opened up avenues for cross-selling, up-selling and partnerships with industries that create synergy with the brand. Show less

Chennai Area, India

As Head of Strategy, I continued with the refinement of products I'd built as a Strategic Alliance Manager and also started creating different service lines within the company. We'd launched an elite yoga service for women in collaboration with a renowned celebrity in India and this has become our flagship service - Diva Yoga. Diva Yoga was an outcome of my ideation and collaboration.Apart from this, I was also key personnel in the internal standardization of the company and bring about a… Show more As Head of Strategy, I continued with the refinement of products I'd built as a Strategic Alliance Manager and also started creating different service lines within the company. We'd launched an elite yoga service for women in collaboration with a renowned celebrity in India and this has become our flagship service - Diva Yoga. Diva Yoga was an outcome of my ideation and collaboration.Apart from this, I was also key personnel in the internal standardization of the company and bring about a structure. Show less

Chennai Area, India

Sarva is India's largest chain of yoga studios. We've scaled up to 91 studios (as on Apr 2019) in 34 cities. I was heading the operations of a cluster of 10 studios. The responsibilities as a Regional Operations Manager was primarily around the individual studio profitability, customer acquisition strategies, hyper-local marketing and achieving the studio revenue. As a SAM, I had to develop products that will take Yoga to different avenues, like residences, hotels, resorts, schools… Show more Sarva is India's largest chain of yoga studios. We've scaled up to 91 studios (as on Apr 2019) in 34 cities. I was heading the operations of a cluster of 10 studios. The responsibilities as a Regional Operations Manager was primarily around the individual studio profitability, customer acquisition strategies, hyper-local marketing and achieving the studio revenue. As a SAM, I had to develop products that will take Yoga to different avenues, like residences, hotels, resorts, schools, colleges, gyms, dance studios etc. Post the development of such products, I was responsible for the implementation of the same with potential organizations.A major outcome of such products is Sarva's tie-up with OYO, India's largest hospitality firm, and setting up our studios in OYO premium outlets. During this period, I was also actively involved in the fund raise process. Show less

Chennai Area, India

Expanion (https://www.expanion.com) is an educational startup founded and guided by the India-Heads and CEOs of various leading IT Product Giants. We focus on expanding the young talent pool available for recruitment by an unique 1:1 mentoring through the industry experts working in various domains. Expanion acts as a platform in bringing together these experts and the students from top tier colleges, set up a connection between them and help the students learn and earn internships and job… Show more Expanion (https://www.expanion.com) is an educational startup founded and guided by the India-Heads and CEOs of various leading IT Product Giants. We focus on expanding the young talent pool available for recruitment by an unique 1:1 mentoring through the industry experts working in various domains. Expanion acts as a platform in bringing together these experts and the students from top tier colleges, set up a connection between them and help the students learn and earn internships and job opportunities.I headed the business management and solely handled the Product Designing, Customer Engagement, Client Acquisition, Marketing Strategies and Operations. I'm accountable for 70% of Annual Target Revenue accrued by the company within 6 months of time. Show less

Chennai Area, India

Worked as a Business Development Intern immediately after being recruited in the Campus Recruitment Drive.Responsible for Client-Site Sale Pitch and designed the Marketing Communications to multiple clients and partners. Charted out strategies to on-board more industry professionals and rolled out plans to improve the number of connections targeted.

Chennai Area, India

Independent offshore resource and collaborated with the onsite team (from multiple vendors) in developing a part of the data warehouse for Northern Trust bank – Successfully implemented extraction techniques that optimized the performance of banking database by 7%.Responsible for extracting the requirements and developing data marts and feed files for data warehouse – Produced results within quick turn-around time.

Chennai / Bangalore

Extensively worked on providing data warehousing solutions to various clients. Been responsible for developing data marts and gathering requirements from data models. Proficiently built SQL queries and worked on optimizing the load. Played a key role in automating the manual efforts through scripting techniques.

Post Graduate Programme In Management, Marketing & Strategy

Activities and Societies: Member of Admission Committee. Ventured a Pasta Joint within the campus premises - "Jus SAY it"​.

Bachelor Of Information Technology, Information Technology

Activities and Societies: Designed a Security Device for the Safety of people in the defense and won 50+ National Conferences and National.