Yasin Vorajee Email & Phone Number

Derby, United Kingdom

Responsible for orchestrating the contact strategy and overseeing the comprehensive direct marketing plan, ensuring that selection, creative execution, and messaging align with our brand purpose.- Spearheading, executing, and enhancing the communication strategy aimed at fostering customer engagement and directly influencing retention and acquisition objectives. All the while, this strategy remains rooted in customer insights, commercial goals, and the overarching CRM strategy.- Taking charge of and implementing customer-driven initiatives aimed at enhancing the customer journey and expanding the customer database through a tailored, audience-centric, and personalized approach.- Leading and executing critical communications across CRM channels to boost customer retention and increase the lifetime value of customers.- Driving marketing efficiency throughout the customer journey while adhering to budget constraints, increasing ROI and aiding in the reduction of acquisition and retention costs.

Derby, United Kingdom

Executed the eCRM strategy to enhance user satisfaction, boost conversion rates, and improve ROI.Key Responsibilities:-Took charge of executing the email marketing plan using Oracle Responsys.-Gained insights into consumer behavior through split testing campaigns.-Enhanced conversion rates through precise segmentation and targeting.-Conducted in-depth campaign analysis, adjusting strategies to achieve the best possible outcomes for the business.-Ensured that the broader digital and e-commerce teams have optimized platforms for a consistently improved user experience.Notable Achievements:-Revamped the email marketing welcome program, enriching the customer journey and increasing engagement.-Successfully integrated RichRelevance into email marketing campaigns, introducing personalization to emails and consequently boosting conversion rates and revenue.

Leicester, United Kingdom

Generated and nurtured new leads while retaining patient engagement through digital marketing.• Led lead generation through online marketing and tracked the sales pipeline through CRM.• Created, developed, and implemented an email marketing plan using Mailchimp.• Established brand identity and created marketing materials, course content, and assets for websites using Adobe Photoshop, InDesign, and Illustrator.• Produced timely reports for presentations and monthly board meetings.• Configured the CRM system.• Guarded the brand of all company websites, including CMS platforms like WordPress and Perch.Notable Achievements:• Developed an email strategy that targeted heads of medicines management and commissioning managers within the NHS.• Evolved the email marketing database, resulting in more precisely targeted campaigns and increased subscribers to the monthly meter order forms.• Single-handedly championed the design function, saving over £18,000 (a 97% reduction in agency costs).• Directed the CRM function, enabling greater simplicity and efficiency.• Developed an e-learning platform for healthcare professionals across Australia.

Various

Enhance and optimise marketing activity, with a focus on engaging and growing customer base.• Increasing companies brand reach and exposure and engaging customers through social media.• Coordinating and producing content for all marketing communications, ensuring all communications are consistent both on and offline with in-line with branding.• Manage marketing budgets and analysing ROI on all marketing activity.• Building relationships with customers and increasing customer base through referrals of previously satisfied clients.• Identify new opportunities and strategies for customer growth and improved sales.• Secondment in managing a branch focusing on driving revenue and ensures performance management for sales staff.Achievements:• Set up and delivered a social media plan driving new business and engagement.• Increased sales, helping regain profitability; growing jobs taken per day by over 3 times.• Improved the performance of underperforming services and products.

Coventry, United Kingdom

Develop the marketing function whilst offering support to the sales team through generating and nurturing leads.• End to end management of all marketing activities and brand guardianship for the organisation. Including planning, copywriting, delivering and analysis for online and offline marketing activity.• Ensuring accurate presentation and delivery of all campaigns to agreed schedules and analysis of campaigns (Google analytics) to optimise future campaigns.• Ensuring customer retention through negotiating with renewal of existing contracts and up selling of new services and tracking via managing CRM (Salesforce) for all clients.Achievements:• Created, developed and implemented an email marketing plan.• Set up a grew a database of 5,500+ contacts including directors, senior managers and decision makers, generating new leads and continuously increased membership.

Ba (Hons), Advertising & Marketing

Advanced marketing strategies, Strategic advertising development, creative advertising development, Leaders of the future a module.

A-Level, English Language

Activities and Societies: Member of the volleyball team