Overview:Yasminka Nemet is a senior leader whose mission it is to ensure that customer success is at the centre of all decision making, and that leaders and teams are deeply connected and moving forward together in support of positive customer outcomes. With a focus on cutting through noise, Yasminka directs energy and effort toward high impact initiatives that are informed by data, and more than 25 years of experience. Personal Statement:I am energised by big and creative ideas to solve big problems. You will hear me asking a lot of questions about customer motivation, outcomes, purpose, and alignment so that precious organisational effort and energy is directed toward the most important initiatives. I dig deep to find the root causes of success and failure so that results are repeatable. While comfortable with ambiguity, I consider it my role to lead the organisation to clarity.Experience: customer experience, general management, marketing strategy, branding, internal and external communications, product marketing, digital marketing, go-to-market campaigns in all mediums and channels, sales enablement, cross-functional team leadership, integrated campaigns, launching and managing initiatives within complex and large organisations; designing, transforming and leading teams, change management, cultural change, managing ideas, leading creative teamsMarkets: B2B, education, educational technology, higher education, K12, transportationProducts: digital, services, data-driven productsCustomers: Educators, Education decision makers, Government decision makers