Yeemun Tsang Email & Phone Number

Sydney, Nsw, Au

Ottawa, On, Ca

Ottawa, On, Ca

Responsible for sourcing, developing and managing relationships across a portfolio of Design and Development agency partners in APAC. Being the critical conduit for our partners and the internal Shopify team. As a Partner Manager, a key focus is to nurture and help existing partners grow their business by offering strategic guidance, as well as identifying gaps and opportunities in each agency's business from lead acquisition, retainer and overall business growth. As well building new segmentations to expand the overall Shopify Plus Partner program in region.

On the panel with like minded digital professionals to discuss new commerce trends and drive innovation in the last mile delivery space.

Sydney, Nsw, Au

An Australian family business sold to a Private Equity group on a journey of digital transformation and growth by focusing on new website development and implementing a CRM programme to build a customer-centric culture across the total business. As the Global Head of E-commerce and Digital Marketing, I report to the CMO and leading a team of 5 I’m responsible for defining and delivering all digital strategy from the re-design and re-build of the website, optimising customer engagement and experience across platforms to increase conversion, build an inclusive marketing/content plan for social/email & search channels. As well as delivering on or exceed yearly revenue target and manage operations cost for ecommerce P&L.

San Jose, Ca, Us

The ambiguous and fast pace of eBay accelerated my digital learning through the various roles I held from Sales Acquisition (inc, tech integration), Business and Channel Development to Seller Engagement with my latest role as Head of Fashion, Beauty and Wellness. In addition my understanding of technology principles, business applications, data management and consumer facing technology advanced, as I was worked collaboratively with both internal Product teams and external Tech partners. As the Head of Fashion, Beauty & Wellness, I managed a team of 3 and was responsible for the growth of Fashion, Beauty & Wellness categories by developing the overall strategy. This incorporated business plans for 50 merchants including new growth initiatives such as free returns, buy online/pick up in store, promotional activities and export. Additionally we are accountable for curating on-trend inventory at competitive price and improve user experience by working closely with Product and Data Analyst teams.

San Jose, Ca, Us

Developed and implemented local communication and education strategies for SMB merchants to help them grow on eBay by managing the self help knowledge hub and drove adoption of new features and functionalities. Worked closely with the Product and Marketing teams to ensure all communication within guideline and managed Bi-yearly seller communication to announce new functional rollouts with global teams. In addition I lead for total business the key note speakers and content programme for the annual Retail Global Conference at the Gold Coast.

San Jose, Ca, Us

Responsible for developing robust relationships with key integration partners, enabling us to leverage them as an alternate sales team and target merchants to sign up and trade on eBay.

San Jose, Ca, Us

Managing a team to convert and acquire traditional brick merchants to partner with eBay by developing a mutually beneficial multichannel strategy agreement. 8 months later, we were also accountable for growth development for merchants on-boarded.

Conceptualised and built a 140 seat capacity restaurant in Coogee serving Italian food in a Brazilian rodizio style, which become most popular with large crowds.

Launched own fashion wholesale business to challenge and stretch my abilities. As a start up business, I covered areas from design conceptualisation to production, logistics and finance management. Grew the label in 2 years from 0 stores to national distribution in 30 boutique stores and 15 David Jones stores.

Managed a team of 15 people to assist in the re-structuring of head office and retail stores to increase productivity and profitability.

Alexandria, New South Wales, Au

Launched and executed 3 new vertical brands successfully in Sept 2007 to fill products gaps in the womenswear clothing and footwear range. Actualised +16% on S09 sales budget and +111% YOY growth with an increase of 20% on gross profit.

Alexandria, New South Wales, Au

Managed & developed range with major brands such as Lee, Ksubi, Wrangler, Oneteaspoon, Insight and Havaianas. Identified missed opportunities in denim by increasing the offer to cover skinny to flare silhouettes and increased the 1st margin from 52% to 56% by developing customised products for General Pants. Also deputised for the absence of a buying manager for 3 months.

Docklands, Victoria, Au

Increased the youth brand portfolio by introducing new brands to David Jones such as Oneteaspoon and Platform by Josh Goot whilst managing 15 brands. In addition I was involved in the youth floor refurbishment on the 1st floor in the Elizabeth street building.

London, Gb

Jersey department is one the biggest department. Actualised SS03 +55% YOY. Responsible for casual jersey category with 30% of sale mix and basic core range. For 6 months I was also responsible for the smart jersey area in the absence of a junior buyer and maintained the day-to-day running of the department in the absence of senior buyer.

London, Gb

London, Gb

London, Gb

Post Graduate, Project Management

Accredited Executive Coach, (C-Level, Gallop Strength, Transitional And Career Coaching)

User Experience Design - 1 Week Accelerated Course, User Research And Personas, Prototype And Wireframe Design Solutions And Design Thinking

Bachelor Of Fashion And Textiles, Fashion/Apparel Design Specialising In Print Textiles

A-Levels, Biology, Fine Art, 3D Studies