Yeemun Tsang

Yeemun Tsang Email and Phone Number

APAC and AMER (Interim) Head of Partner Marketing @ Shopify
Sydney, NSW, AU
Yeemun Tsang's Location
Greater Sydney Area, Australia, Australia
Yeemun Tsang's Contact Details

Yeemun Tsang work email

Yeemun Tsang personal email

About Yeemun Tsang

Yeemun Tsang is a APAC and AMER (Interim) Head of Partner Marketing at Shopify. She possess expertise in sales, marketing, merchandising, retail, fashion and 58 more skills. Colleagues describe her as "Yee is a truly outstanding manager who I had the pleasure of reporting to during my time in the eBay fashion team. Her industry expertise, in both fashion & e-commerce is second to none and as a member of her team I was greatful to be able to learn from her everyday. She's a strong leader who cares deeply for her team and will always challenge you to push boundaries and deliver the best work you can. A great leader who I recommend wholeheartedly." and "Yee was my point of contact for all digital channels run by my agency whilst she was working with R.M.Williams. Her knowledge of digital and how that integrates into the overall marketing mix is highly extensive, a reflection of her years of experience in the digital and eCommerce industries. She has strong stakeholder and people management skills, and is an absolute pleasure to work with, and made working on even the most difficult projects seamless and enjoyable. I learnt so much from my working relationship with Yee about digital strategy, and have no doubt that she will continue to grow and share her unique bank of skills and knowledge throughout the rest of her career."

Yeemun Tsang's Current Company Details
Shopify

Shopify

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APAC and AMER (Interim) Head of Partner Marketing
Sydney, NSW, AU
Website:
shopify.com
Employees:
24475
Yeemun Tsang Work Experience Details
  • Shopify
    Apac And Amer (Interim) Head Of Partner Marketing
    Shopify
    Sydney, Nsw, Au
  • Shopify
    Apac Head Of Partner Marketing
    Shopify Apr 2021 - Present
    Ottawa, On, Ca
  • Shopify
    Apac Senior Partner Manager
    Shopify May 2019 - Mar 2021
    Ottawa, On, Ca
    Responsible for sourcing, developing and managing relationships across a portfolio of Design and Development agency partners in APAC. Being the critical conduit for our partners and the internal Shopify team. As a Partner Manager, a key focus is to nurture and help existing partners grow their business by offering strategic guidance, as well as identifying gaps and opportunities in each agency's business from lead acquisition, retainer and overall business growth. As well building new segmentations to expand the overall Shopify Plus Partner program in region.
  • Parcelpoint
    Advisory Board Member
    Parcelpoint Feb 2019 - Present
    On the panel with like minded digital professionals to discuss new commerce trends and drive innovation in the last mile delivery space.
  • R.M. Williams Pty Ltd
    Global Head Of Ecommerce And Digital Marketing
    R.M. Williams Pty Ltd Oct 2017 - Apr 2019
    Sydney, Nsw, Au
    An Australian family business sold to a Private Equity group on a journey of digital transformation and growth by focusing on new website development and implementing a CRM programme to build a customer-centric culture across the total business. As the Global Head of E-commerce and Digital Marketing, I report to the CMO and leading a team of 5 I’m responsible for defining and delivering all digital strategy from the re-design and re-build of the website, optimising customer engagement and experience across platforms to increase conversion, build an inclusive marketing/content plan for social/email & search channels. As well as delivering on or exceed yearly revenue target and manage operations cost for ecommerce P&L.
  • Ebay
    Head Of Fashion, Beauty & Wellness - Australia & New Zealand
    Ebay Nov 2015 - Sep 2017
    San Jose, Ca, Us
    The ambiguous and fast pace of eBay accelerated my digital learning through the various roles I held from Sales Acquisition (inc, tech integration), Business and Channel Development to Seller Engagement with my latest role as Head of Fashion, Beauty and Wellness. In addition my understanding of technology principles, business applications, data management and consumer facing technology advanced, as I was worked collaboratively with both internal Product teams and external Tech partners. As the Head of Fashion, Beauty & Wellness, I managed a team of 3 and was responsible for the growth of Fashion, Beauty & Wellness categories by developing the overall strategy. This incorporated business plans for 50 merchants including new growth initiatives such as free returns, buy online/pick up in store, promotional activities and export. Additionally we are accountable for curating on-trend inventory at competitive price and improve user experience by working closely with Product and Data Analyst teams.
  • Ebay
    Senior Manager - Seller Education & Engagement - Australia & New Zealand
    Ebay Jan 2013 - Nov 2015
    San Jose, Ca, Us
    Developed and implemented local communication and education strategies for SMB merchants to help them grow on eBay by managing the self help knowledge hub and drove adoption of new features and functionalities. Worked closely with the Product and Marketing teams to ensure all communication within guideline and managed Bi-yearly seller communication to announce new functional rollouts with global teams. In addition I lead for total business the key note speakers and content programme for the annual Retail Global Conference at the Gold Coast.
  • Ebay
    Channel Partner Manager - Australia & New Zealand
    Ebay Jul 2012 - Jan 2013
    San Jose, Ca, Us
    Responsible for developing robust relationships with key integration partners, enabling us to leverage them as an alternate sales team and target merchants to sign up and trade on eBay.
  • Ebay
    Fashion Acquisition & Strategic Account Manager - Australia & New Zealand
    Ebay Aug 2011 - Jul 2012
    San Jose, Ca, Us
    Managing a team to convert and acquire traditional brick merchants to partner with eBay by developing a mutually beneficial multichannel strategy agreement. 8 months later, we were also accountable for growth development for merchants on-boarded.
  • Farinha
    Founder & Partner Director
    Farinha Jan 2013 - Jan 2015
    Conceptualised and built a 140 seat capacity restaurant in Coogee serving Italian food in a Brazilian rodizio style, which become most popular with large crowds.
  • Leonard House Pty Ltd
    Founder And Director
    Leonard House Pty Ltd Feb 2009 - Aug 2011
    Launched own fashion wholesale business to challenge and stretch my abilities. As a start up business, I covered areas from design conceptualisation to production, logistics and finance management. Grew the label in 2 years from 0 stores to national distribution in 30 boutique stores and 15 David Jones stores.
  • Wheels And Dollbaby
    General Manager (Consultant)
    Wheels And Dollbaby Feb 2009 - Nov 2009
    Managed a team of 15 people to assist in the re-structuring of head office and retail stores to increase productivity and profitability.
  • General Pants Group
    Senior Product Development Buyer
    General Pants Group Apr 2007 - Feb 2009
    Alexandria, New South Wales, Au
    Launched and executed 3 new vertical brands successfully in Sept 2007 to fill products gaps in the womenswear clothing and footwear range. Actualised +16% on S09 sales budget and +111% YOY growth with an increase of 20% on gross profit.
  • General Pants Group
    Branded Buyer - Young Fashion
    General Pants Group Aug 2005 - Apr 2007
    Alexandria, New South Wales, Au
    Managed & developed range with major brands such as Lee, Ksubi, Wrangler, Oneteaspoon, Insight and Havaianas. Identified missed opportunities in denim by increasing the offer to cover skinny to flare silhouettes and increased the 1st margin from 52% to 56% by developing customised products for General Pants. Also deputised for the absence of a buying manager for 3 months.
  • David Jones
    Branded Buyer – Young Fashion
    David Jones Mar 2004 - Aug 2005
    Docklands, Victoria, Au
    Increased the youth brand portfolio by introducing new brands to David Jones such as Oneteaspoon and Platform by Josh Goot whilst managing 15 brands. In addition I was involved in the youth floor refurbishment on the 1st floor in the Elizabeth street building.
  • Topshop
    Junior Product Development Buyer - Jersey Department
    Topshop Nov 2001 - Jan 2004
    London, Gb
    Jersey department is one the biggest department. Actualised SS03 +55% YOY. Responsible for casual jersey category with 30% of sale mix and basic core range. For 6 months I was also responsible for the smart jersey area in the absence of a junior buyer and maintained the day-to-day running of the department in the absence of senior buyer.
  • Topshop
    Assistant Product Development Buyer – Tailoring Department
    Topshop Jan 2001 - Nov 2001
    London, Gb
  • Topshop
    Buyers Admin Assistant (L3) – Skirts Department
    Topshop Feb 2000 - Jan 2001
    London, Gb
  • Topshop
    Buyers Admin Assistant (L1&2) – Bags/Accessories Department
    Topshop Apr 1998 - Feb 2000
    London, Gb

Yeemun Tsang Skills

Sales Marketing Merchandising Retail Fashion Styling Product Development Negotiation Apparel Management Fashion Buying Fashion Design Trend Analysis Trend Forecasting Trendwatching Trend Researching Brand Development Salesforce.com Direct Sales Building Brand Awareness Retail Sales Garment Manufacturing Garment Fitting Screen Printing Range Development New Business Development People Skills People Development Mentoring Sales Process Brand Management Creative Direction Open To Buy Management Private Label Contract Negotiation Multi Channel Retail Online Advertising Wholesale E Commerce Business Development Marketing Strategy Brand Awareness Leadership Team Management Project Management Digital Marketing Executive Coaching Networking Agency Relationship Management Strategy Business Strategy Strategic Planning Social Media Marketing Retail Buying Budget Management Social Media Analytical Skills Team Motivation Business Relationship Management Partner Relationship Management Profit And Loss Management Budget Forecasts Start Ups

Yeemun Tsang Education Details

  • University Of Sydney
    University Of Sydney
    Project Management
  • Executive Central
    Executive Central
    Transitional And Career Coaching)
  • General Assembly
    General Assembly
    Prototype And Wireframe Design Solutions And Design Thinking
  • University Of Plymouth
    University Of Plymouth
    Fashion/Apparel Design Specialising In Print Textiles
  • Kevics (Uk)
    Kevics (Uk)
    3D Studies

Frequently Asked Questions about Yeemun Tsang

What company does Yeemun Tsang work for?

Yeemun Tsang works for Shopify

What is Yeemun Tsang's role at the current company?

Yeemun Tsang's current role is APAC and AMER (Interim) Head of Partner Marketing.

What is Yeemun Tsang's email address?

Yeemun Tsang's email address is ye****@****ail.com

What schools did Yeemun Tsang attend?

Yeemun Tsang attended University Of Sydney, Executive Central, General Assembly, University Of Plymouth, Kevics (Uk).

What skills is Yeemun Tsang known for?

Yeemun Tsang has skills like Sales, Marketing, Merchandising, Retail, Fashion, Styling, Product Development, Negotiation, Apparel, Management, Fashion Buying, Fashion Design.

Who are Yeemun Tsang's colleagues?

Yeemun Tsang's colleagues are Mohamed Nasseri, Onah David, Tommaso D'aquila, Jamal Tanveer, Marek Orsovy, Chandra Katuwal, Israel Ajagbe.

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