Ian L.

Ian L. Email and Phone Number

Business Data Analyst at 統一超商 President Chain Store Corporation
Ian L.'s Location
Taipei, Taipei City, Taiwan, Taiwan, Province of China
About Ian L.

Passionate, target-oriented, responsible, and Mathematics background. Prior experience in digital marketing (SEO), website structure, and content creation. Now working on data analytics, business research & analysis, and database management .

Ian L.'s Current Company Details

Business Data Analyst at 統一超商 President Chain Store Corporation
Ian L. Work Experience Details
  • 統一超商 President Chain Store Corporation
    Business Data Analyst
    統一超商 President Chain Store Corporation Apr 2022 - Mar 2023
    Taipei City, Taiwan
    1. 獨立製作分析報告(銷售額億元規模,包含品類、專題分析): 分析結果提供各品類經理、行銷部門了解外部銷售狀態與市場趨勢,全面掌握同業的動態而後續實際去調整與優化商業流程(如: 配送時段、熱門商品選擇、綑綁行銷、外送商機)2. 跨部門溝通執行抓取精準行銷清單、數據需求、活動成效分析: 準確抓到目標群體並且協助投放廣告催化該族群的消費與溝通。並後續觀察與追蹤活動實際帶來的效益,包含首購狀況、持續購買狀況、拉新消費,以利後續投放活動廣告的修正與目標設定3. Open Point會員分析(1500萬會員數): 每月定期提供上級報告目前超商的會員動向(如: 團購、支付狀況)、外部市場變化(外部輿情、發票分析),另建立會員品類儀表板並指導教育行銷人員使用與理解數據應用場景4. 建立團隊的分析架構、底層數據梳理、各指標的語法建立,並開創使用外部發票資訊(數據量千萬體量)提供給超商第三方的數據做為商業佐證5. 協助建立商化proposal: 展示未來商化報告的分析架構與成果,讓廠商了解超商數據實際可應用的場景(如: 品牌重疊率、口味趨勢)以利超商將數據商業化販售
  • Jd.Com
    Data Analyst
    Jd.Com May 2021 - Dec 2021
    Beijing, China
    1. 新客折扣商品類目BI報表(針對人貨場不同維度的面向去看下單數與 轉化率的變化、目標群體指數、用戶遷徙狀況)、新客遊戲任務用戶 分布分析、新客會員任務完成情況並了解大致上用戶參與遊戲的程度 如何(是否提高用戶留存與後續的下單 action)、 AB-test 促銷商品 頁面的改版推薦實際提高轉化率 2. 新客App內全鏈路埋點疏理與BI報表產出:展現app內不同層級的 漏斗數據:曝光點擊率,點擊下單率,下單付款率,讓業務同仁了解 不同促銷的場景的實際效益,推動後續的訂單轉化3. 跨部門溝通協調快消商品八大部門業績匯總,產出電商新銳重點品牌 業績報表(包含銷售額與成長率的競敵分析、各部門的總業績定期追 蹤與警示)每週直接彙報給集團總經理並即時瞭解部門狀況4. 酒類重點品牌業務市場分析的底層數據庫整體規劃(業務或商品維度 的拆解與聚合)& 資料清洗疏理與抓取(HIVE, Hadoop 架構)
  • 奇寶網路有限公司
    Search Engine Optimization Specialist
    奇寶網路有限公司 Mar 2016 - Jun 2018
    Taipei City, Taiwan
    1. 500多個品牌SEO操作、關鍵字優化與網站流量分析大約65%客戶經由兩個月的優化後進入Google前十名,並且定期向客戶以報表回報KPI提供優化建議2. SEO系統專案跨部門規劃執行與控管,例如: KPI報表自動化讓工作流程效率增加80%、自動化更新資源網站減少例行工作時間2hr/天3. Godaddy虛擬雲端管理維護與外部網站(歐美外鏈購買、大陸文案產生)的經營與控管,達到預算控管且實質文案產出增加30%4. 網站優化操作與數據觀察(如: Google Analytics, Google Console, Google關鍵字)、資源站實驗與測試兩個月內增加5倍的搜尋長尾字詞與高流量的關鍵字進入Google搜尋前十名5. 領導與教育開發實習生專案四人小組,每週發想與彙報主管

Ian L. Education Details

Frequently Asked Questions about Ian L.

What is Ian L.'s role at the current company?

Ian L.'s current role is Business Data Analyst at 統一超商 President Chain Store Corporation.

What schools did Ian L. attend?

Ian L. attended Rmit University, National Cheng Kung University, 板橋高中.

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