Chris K. Email & Phone Number

Problem-solving business strategist with strong commercial acumen. Supporting the business to meet its strategic outcomes through the delivery of sophisticated data models, reporting, analysis, insights, and action plans. Combines expertise in data-driven consulting across various parts of the business delivering business strategy to maximize revenue and profitability.Background in consulting, FMCG business strategy and marketing. Trained to think logically and laterally, using the MECE framework. Strong analytical reasoning skills coupled with high data literacy, coming to conclusions that identify actions.Work Method- Comprehensively analyses the current situation, clearly defines the business objectives, identifies the gap (as is > to be method) - Prepares strategies and tactics to achieve the desired outcome (objective > strategy > tactic method) - Defines the target audience, selects the right communication channel, content, and creatives. (whom to reach > how to reach > how to engage method) - Executes the action plan meticulously followed by a thorough post-implementation review. (plan > execute > follow up method)- Delivers sophisticated data models, reporting, analysis, and insights including business analysis, sales analysis, market analysis, marketing analysis, digital analysis, commercial analysis, performance analysis, customer experience analysis, demand planning analysis, call centre analysis, and customer sentiment analysis using various tools including Power BI, Cognos, QlikView, Adobe Analytics, Google Analytics, Hootsuite, Happy or Not and diverse internal / external research reports