Robin Yeo Email & Phone Number

Singapore

Singapore

Singapore

Manage the promotion and marketing of Pearson Edexcel, BTEC and LCCI qualificationsResponsible for the planning and execution of marketing plans for Jordan, Bahrain, Oman, Singapore, Malaysia, Thailand and Japan. Directed and coordinated marketing activities and policies to promote products and services.Reviewed the financial aspects of product development, such as marketing budgets, expenditures and research and development appropriations.Initiated market research studies and analyzed findings. Analyzed business developments and monitored market trends.Consulted with business partners to determine projected demand for products and services. Completed quarterly forecasting and monthly marketing reviews.Worked with the communications team to drive internal promotion of company programs, initiatives, guiding principles and mission. Coordinated and participated in promotional activities and trade shows.Collaborated with developers, advertisers and production managers to market products and services. Coordinated art and graphics creation for effective merchandising. Identified value propositions and key messages for all of the company’s marketing campaigns. Preserved brand integrity by monitoring the consistency and quality of marketing content. Created high-quality marketing strategy documentation, including product marketing briefs, FAQs and objection handling documents. Cultivated effective partnerships with marketing, sales and customer support staff. Communicated marketing teams' plans and accomplishments to verify alignment with senior management objectives. Developed and implemented campaigns for email, online advertising, search engines and direct mail.Defined and tracked campaign effectiveness and adjusted strategies accordingly. Traveled nationally and internationally to meet with customers and deliver clear company messages.

Responsible for everyday sales to sales transactions, including maintenance of records related tosales. Maintaining relationships with current customers, including questions, problems and complaints in person, via email and via phone. Maintaining of online internet accounts.Sending weekly newsletter detailing upcoming products or new arrivals.Liaising with suppliers for products, including new products, status of current products.Answered all enquries pertaining to store and merchandise.Stock shelves and supplies and organize displays. Developed positive customer relationships through friendly greetings and excellent services. Trained and served as a peer coach for new sales colleagues. Liasing with suppliers for products, including sourcing of new products and current products.

Marketing

Education record