Product Management• Collaborate with UIUX team to conduct qualitative studies such as questionnaires, interviews and usability tests to improve product design.• Collaborate with engineering team to develop PRD, create test cases, and conduct product testing to deliver quality product.• Create training materials and articulate product features to customer services team.Operation• Planned promotion campaigns and leveraged the marketing resources with cross-functional teams, which gained a 30% increase in transaction volume of barcode payment.• Planned user acquisition campaigns and analyzed internal data to find target audience, which increased the number of new users by 25%.• Manage monthly app’s ad schedule (ex. push, banner) for 30+ stakeholders and conduct regular performance reports.Marketing• Lead app revamp promotion project and collaborated with marketing team and external agencies to achieve business goals.• Improved EDM marketing strategy by data analysis, content creation and visual design, which gained a 100% increase in the app installment rate from EDM.• Create marketing materials such as advertorials, landing pages, social media and ad banners for marketing needs.

• Optimized the searching criteria of potential clients from the government open-bid website which increased cold call success rates by 60%.• Created marketing materials for sales teams to gain new clients.

• Cooperated with 4 interns to set up a shop on e-commerce platform, and was responsible for food categories. Do consumer analysis and competitive analysis to select products from e-commerce platforms in Taiwan and give suggestions on pricing and marketing strategies.