Yi Han Email & Phone Number

中国 北京市

中国 北京市

 Design and execute four major marketing campaigns in China, including identifying targeted markets, online and offline activities, advertising placements, search optimization, etc. Ensure alignment with headquarters' unified value proposition while accommodating local market's specific requirements in terms of content and business priorities..

Bei Jing

 Built up market information framework for Cisco in China 's manufacturing and retail industries. Established and implemented industry marketing plans, and promoted brand awareness and business opportunities. Execute joint marketing campaigns with key partners to expand the reach of our joint solutions and create new business opportunities. Plan and.

• Design and conduct integrated marketing campaigns including digital online campaign, offline event, co-marketing with ISVs, marketing insight study, communication with media to drive demand generation and ensure good.
• Jointly development solution Go-To-Market strategy with sales team, including target customer segments, client imperatives, market trend and partner/competitors analysis.
• Sales enablement – timely update product selling points, differentiated value proposition… Show more
• Sales enablement – timely update product selling points, differentiated value proposition, customer scenarios and case studies, and conduct training.
• Develop marketing assets including whitepapers, demo and Point of View to strengthen IBM thought leadership and drive new demand.
• Establish campaign metrics to track and measure the effectiveness of marketing programs

• Responsible for the planning, development and execution of leads generation marketing programs across multiple industry and product lineup.
• Manage performance measurement criteria and devices that gauge success/failure factors and Return on Investment (ROI) data for all Solution Center initiatives at multiple levels.
• Package various HP offerings into industry solutions and work out solution books for GTM.
• Prepare reports and provide feedback and direction as required for… Show more
• Prepare reports and provide feedback and direction as required for future planning efforts.
• Develop and manage marketing budget

• Orchestrate and execute promotion programs on most of Sybase products, including database, middleware, data management solution and develop & design tools. I will develop the event plan, decide the topics, assign the.
• Develop and implement marketing promotion plan for vertical industries such as finance, energy… Show more
• Develop and implement marketing promotion plan for vertical industries such as finance, energy, transportation, government and electric power industry.
• Strengthen cooperation with industry partners and distributors to improve their capabilities of selling wider product portfolio or expand their sales. Taking joint marketing events and giving on-site training for key.
• 全线产品（侧重在数据库、中间件和开发工具）的推广，包括制订推广计划，策划实施市场活动，制作技术白皮书，定价管理，提供销售指南等。配合Marcom团队参与公司大型市场活动的管理。
• 拓展并培养金融、能源、交通、电力和政府行业合作伙伴，维护与合作伙伴的关系，共同开展市场活动。帮助合作伙伴掌握Sybase各种最新产品，促使其将产品移植到Sybase的平台上。最终达到完善Sybase在以上行业的解决方案，扩大销售成果的目的。

 参与多个重要外贸管理业务系统的开发 Participated in the development of multiple important foreign trade management business systems

Education record

Bachelor Of Science In Information Engineering, Department Of Electronic Engineering