Yi Han Email & Phone Number

中国 北京市

中国 北京市

 Design and execute four major marketing campaigns in China, including identifying targeted markets, online and offline activities, advertising placements, search optimization, etc. Ensure alignment with headquarters' unified value proposition while accommodating local market's specific requirements in terms of content and business priorities. Continuously optimize local execution to enhance KPIs, like the quantity and quality of SQL, as well as brand influence. Lead Cisco's brand… Show more  Design and execute four major marketing campaigns in China, including identifying targeted markets, online and offline activities, advertising placements, search optimization, etc. Ensure alignment with headquarters' unified value proposition while accommodating local market's specific requirements in terms of content and business priorities. Continuously optimize local execution to enhance KPIs, like the quantity and quality of SQL, as well as brand influence. Lead Cisco's brand building and communication efforts in China, leveraging product marketing, digital marketing and other channels to optimize brand performance.Key Achievements: In 2022, our Greater China cybersecurity campaign faced unique challenges. Since many network security products could not be sold in China, many global assets and information could not be used in China. The local product department also did not have the financial resources to support localized assets. After discussions with the local product department, an integrated marketing plan was formulated, and through active cross-departmental collaboration with the local and headquarters, the execution was continuously optimized to overcome the impact of budget reduction on performance. SQL grew steadily, surging from $85K in FY23 Q1 to $954K in FY24 Q2, an 11x increase. Bookings also skyrocketed by 10.95x during the same period. Remarkably, Greater China was the only APJC market to maintain sustained growth. Locally produced banners outperformed globally unified banners by 55% in click-through rate, demonstrating the effectiveness of our localized approach Show less

Bei Jing

 Built up market information framework for Cisco in China 's manufacturing and retail industries. Established and implemented industry marketing plans, and promoted brand awareness and business opportunities. Execute joint marketing campaigns with key partners to expand the reach of our joint solutions and create new business opportunities. Plan and develop content for the company's media matrix, creating content that is easily disseminated in the local market. Provide content for… Show more  Built up market information framework for Cisco in China 's manufacturing and retail industries. Established and implemented industry marketing plans, and promoted brand awareness and business opportunities. Execute joint marketing campaigns with key partners to expand the reach of our joint solutions and create new business opportunities. Plan and develop content for the company's media matrix, creating content that is easily disseminated in the local market. Provide content for digital omnichannel marketing plans, leveraging social platforms to increase awareness and adoption of Cisco solutions.  Design and implement digital omni-channel coverage journey and create effective evangelism content with industry favor to drive awareness, adoption, and usage of the Cisco solution, like 数字化转型成就制造业升级, 思科预测性维护白皮书，新一代网络赋能制造企业转型升级，现代制造企业的工业无线网络指南，高效协作加速制造企业全球化进程白皮书。Key Achievement: In early 2022, we launched the Hybrid Work campaign in Greater China. We encountered the challenge of not having a dedicated budget. After communicating with the product department and sales team, we obtained their support and secured resources. The Hybrid Work Solutions China website ranks first among Asia Pacific, Japan, and Greater China (APJC) countries in terms of pageviews, number of visitors and average viewing time. Our $35.5K investment in the Hybrid Work Webinar yielded impressive results: 1,706 registrations, 117,404 views, and $383K in SQL (Sales Qualified Leads). This translates to a remarkable ROI of 10.8. Show less

• Design and conduct integrated marketing campaigns including digital online campaign, offline event, co-marketing with ISVs, marketing insight study, communication with media to drive demand generation and ensure good ROI.• Jointly development solution Go-To-Market strategy with sales team, including target customer segments, client imperatives, market trend and partner/competitors analysis.• Sales enablement – timely update product selling points, differentiated value proposition… Show more • Design and conduct integrated marketing campaigns including digital online campaign, offline event, co-marketing with ISVs, marketing insight study, communication with media to drive demand generation and ensure good ROI.• Jointly development solution Go-To-Market strategy with sales team, including target customer segments, client imperatives, market trend and partner/competitors analysis.• Sales enablement – timely update product selling points, differentiated value proposition, customer scenarios and case studies, and conduct training.• Develop marketing assets including whitepapers, demo and Point of View to strengthen IBM thought leadership and drive new demand.• Establish campaign metrics to track and measure the effectiveness of marketing programs• Recognized in the Manager’s Choice Award - 2015 program• 先后在汽车、电子、石油石化、电力行业市场经理设计并执行整合营销活动，包括数字在线活动、线下活动、与独立软件供应商(ISVs)共同营销、营销洞察研究、与媒体沟通，以推动需求生成并确保良好的投资回报率(ROI)。 • 与销售团队共同制定解决方案的市场导入策略，包括目标客户细分、客户需求、市场趋势以及合作伙伴/竞争对手分析。 • 销售支持，包括及时更新产品卖点、差异化价值主张、客户场景和案例研究，并进行培训。 • 开发营销资产，包括白皮书、演示和观点(Point of View)，以加强IBM的思想领导力并推动新的需求。 Show less

• Responsible for the planning, development and execution of leads generation marketing programs across multiple industry and product lineup.• Manage performance measurement criteria and devices that gauge success/failure factors and Return on Investment (ROI) data for all Solution Center initiatives at multiple levels.• Package various HP offerings into industry solutions and work out solution books for GTM. • Prepare reports and provide feedback and direction as required for… Show more • Responsible for the planning, development and execution of leads generation marketing programs across multiple industry and product lineup.• Manage performance measurement criteria and devices that gauge success/failure factors and Return on Investment (ROI) data for all Solution Center initiatives at multiple levels.• Package various HP offerings into industry solutions and work out solution books for GTM. • Prepare reports and provide feedback and direction as required for future planning efforts.• Develop and manage marketing budget• 负责HP解决方案中心的市场活动计划和执行。• 规划、开发和执行多个跨行业和产品线的解决方案在解决方案中心落地，及市场推广，以获取业务机会。 Show less

• Orchestrate and execute promotion programs on most of Sybase products, including database, middleware, data management solution and develop & design tools. I will develop the event plan, decide the topics, assign the speakers, invite attendees, give the presentation at high profile trade & industry events, consolidate the feedback and distribute the promising sales leads to related salesmen.• Develop and implement marketing promotion plan for vertical industries such as finance, energy… Show more • Orchestrate and execute promotion programs on most of Sybase products, including database, middleware, data management solution and develop & design tools. I will develop the event plan, decide the topics, assign the speakers, invite attendees, give the presentation at high profile trade & industry events, consolidate the feedback and distribute the promising sales leads to related salesmen.• Develop and implement marketing promotion plan for vertical industries such as finance, energy, transportation, government and electric power industry.• Strengthen cooperation with industry partners and distributors to improve their capabilities of selling wider product portfolio or expand their sales. Taking joint marketing events and giving on-site training for key partners. Ensure seamless flow of information and communication from Sybase to partners.• 全线产品（侧重在数据库、中间件和开发工具）的推广，包括制订推广计划，策划实施市场活动，制作技术白皮书，定价管理，提供销售指南等。配合Marcom团队参与公司大型市场活动的管理。• 拓展并培养金融、能源、交通、电力和政府行业合作伙伴，维护与合作伙伴的关系，共同开展市场活动。帮助合作伙伴掌握Sybase各种最新产品，促使其将产品移植到Sybase的平台上。最终达到完善Sybase在以上行业的解决方案，扩大销售成果的目的。• 执行针对大客户的“一对一”市场计划，提升大客户满意度，在关键项目中支持销售或售前团队。 Show less

 参与多个重要外贸管理业务系统的开发 Participated in the development of multiple important foreign trade management business systems

Education record

Bachelor Of Science In Information Engineering, Department Of Electronic Engineering