Yi Quan Email & Phone Number

Arizona, United States

- Analyzed data from over thousands million impressions generated through social media platforms like Twitter, Reddit, and Meta, to calculate potential claim amounts, with an average of $XX million per case, supporting Professor Ashlee Humphreys in court with the assessment of reputational damage in 3 defamatory cases. - Utilized tools such as SEMRUSH, Google Analytics, and Brand Watch to monitor web traffic and conducted a comprehensive analysis of the positive or negative impact on cases. Leveraged Python to provide valuable insights to the PR team for strategic reputation management. - Drafted a comprehensive Impression Analysis report, including detailed appendix. Collaborated with our legal team to review and discuss the findings, ensuring a thorough evaluation of the case.

Evanston, Illinois, United States

- Coordinated with Truly Hard Seltzer's leadership to develop integrated advertising campaigns, including unique offline retail marketing initiatives like incentivizing party pack purchases with complimentary card games, adapting to shifting consumer preferences. - Conducted focused social media listening for market share analysis and competitor analysis, including brands like High Noon. Identified cultural distinctions in Truly Hard Seltzer's product positioning and contributed to the development of a new slogan aligned with this unique identity. - Analyzed 124 customer surveys to uncover the distinct characteristics of Truly Hard Seltzer's audience compared to competitors. Developed a focused TikTok influencer campaign featuring five key influencers.- Performed an extensive shopper journey analysis based on field research and customer insights, resulting in the development of distinct strategies for convenience/grocery stores and liquor stores.

Evanston, Illinois, United States

- Provided instruction to MBA students in the "Critical Thinking in Digital and Social Media Marketing" class, led by Professor Ashlee Humphreys, creating a dynamic learning environment, inspiring students to think critically, apply cutting-edge tools, and develop effective strategies from the digital and social media marketing perspective.- Delivered comprehensive lessons on utilizing essential social media analysis tools, including LIWC, Brandwatch, and Tableau, to make informed marketing decisions in a digital landscape, fostering a deeper understanding of data analytics and critical thinking.

Kunming, Yunnan, China

- Conducted extensive secondary research to compile a comprehensive report, including competitor market positioning, current strategies, and general market trends for a new construction project to assist decision-making for senior managers.- Kept a vigilant eye on market trends, monitoring sustainability practices, technological advancements, and regulatory changes. Regularly updated senior management on evolving market dynamics and recommended adaptive strategies to maintain a competitive edge.- Leveraged media opportunities and supported community engagement initiatives to enhance the organization's visibility and strengthen community relationships, resulting in increased positive media coverage.

Beijing, China

- Organized the end-to-end planning and execution of the 6-IN-1 Mega Expo, a widely acclaimed and influential packaging exhibition, and ensured seamless logistics, engagement, and a memorable experience for exhibitors and attendees.- Acted as the coordinator between exhibitors and international clients, fostering strong relationships with four prominent overseas companies: Gulfpack, Codar Printing, Kotabox Packaging, and Hamayun Printers Pvt Limited.- Secured the satisfaction of overseas clients by managing communication flow, proactively resolving issues, and aligning exhibition objectives with their business goals, resulting in repeat participation and increased global reach for the exhibition.

Xi'An, Shaanxi, China

- Produced comprehensive risk assessment reports encompassing financial, operational, regulatory, and market-specific factors with collaboration of cross-functional teams for two distinct projects within the real estate and new energy sectors.- Applied rigorous financial analysis techniques, including Discounted Cash Flow (DCF) analysis, to evaluate project feasibility and assess potential financial risks with interpretation of regulatory frameworks and market dynamics, offering a holistic view of risks associated with the projects.- Facilitated decision-making by presenting findings clearly, concisely, and actionable, assisting senior managers to make strategic choices.

Master'S Degree, Integrated Marketing Communication

Bachelor Of Business Administration - Bba, Finance And Marketing