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Yi-Ru Chen Email & Phone Number

Associate Director of Account Management at Appier at Appier
Location: Taipei City, Taiwan, Province of China 10 work roles 1 school
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Current company
Role
Associate Director of Account Management at Appier
Location
Taipei City, Taiwan, Province of China
Company size

Who is Yi-Ru Chen? Overview

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Yi-Ru Chen is listed as Associate Director of Account Management at Appier at Appier, a with 434 employees, based in Taipei City, Taiwan, Province of China. AeroLeads shows a matched LinkedIn profile for Yi-Ru Chen.

Yi-Ru Chen previously worked as Associate Director of Customer Success at Appier and Associate Director of Account Management at Appier. Yi-Ru Chen holds Bachelors, Department Of Digital Media Design from National Yunlin University Of Science And Technology.

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Appier

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Profile bio

About Yi-Ru Chen

I am an experienced digital advertising professional with a strong track record in optimizing ad performance and driving successful marketing strategies. Currently, I serve as the Associate Director of Customer Success at Appier, where I lead the global AIXPERT Customer Success Management team. My role involves providing SaaS services and managing customer relationships, ensuring enhanced ad performance through platforms like Meta, Google Ads, and Apple Search Ads.Over the past eight years, I have gained extensive experience in the digital advertising industry, holding various leadership roles. My expertise includes developing revenue growth strategies, enhancing customer retention rates, and reducing churn rates. At Appier, I have successfully led multiple teams, supported performance troubleshooting, and created cross-sale opportunities by collaborating with other SaaS product teams.My journey in digital advertising began at JS-ADWAYS MEDIA INC., where I managed media projects and optimized ads across multiple platforms. I have consistently helped clients achieve their marketing goals through innovative strategies and detailed performance analysis.With a solid background in digital marketing, I am passionate about leveraging data-driven insights to drive business growth and deliver exceptional results for clients. I am eager to continue exploring new opportunities and advancing in this dynamic field.

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Yi-Ru Chen's current company

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Appier
Appier
Associate Director of Account Management at Appier
taipei, taiwan, taiwan
Website
Employees
434
AeroLeads page
10 roles

Yi-Ru Chen work experience

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Associate Director Of Customer Success

Current

台灣

https://www.appier.com/zh-tw/products/aixpertLead global AIXPERT CSM team to provide SaaS service and management the customer. - Be the customer's digital ads consultant and combined AIXPERT plus ads platform(Meta、Google ads、Apple search ads) to guide the customer enhance the performance.- Make global AIXPERT product sales activity plan(upsell and reneal contract) and revenue growth strategy.- Co-work with other SaaS product team in Appier and create the cross sale opptunity.

Apr 2022 - Present

Associate Director Of Account Management

台灣 臺北市 台北

Lead GCR Appier AM Team included 3 type of vertical:Ecommerce、Branding、App - Support with team members for performance troubleshooting.- Make GCR revenue growth strategy plan.- Enhance custome retention rate and reduce churn rate.

Apr 2020 - Mar 2022

Senior Account Manager

Taipei City

Lead APP AM Team which is one of Appier AM department and in charge of all APP customer management in Great China. - Support with team members for performance troubleshooting.- Make reginal revenue growth strategy plan.- Enhance custome retention rate and reduce churn rate.

Apr 2019 - Mar 2020

Media ​Department Manager​

Taipei City

Guide sales to pitch the client and help sales together provide the marketing plan with any media to the client and reach revenue goal.

Jul 2017 - Feb 2019

Media Project Supervisor

Taipei City

Optimize ads platform such as Meta/Google/LINE ads/Applovin/Unity/Tiktok/Twitter..etc and help the client(include ecomerce/App/Branding vertical) reach the marketing goal.

Jan 2016 - Jun 2017

Marketing Supervisor

Fantasy Technology Co., Ltd.

台灣 新北市 中和區

Apr 2013 - Jun 2013

Marketing Executive

Fantasy Technology Co., Ltd.
Jul 2012 - Mar 2013

Intern

台灣 新北市 中和區

- Testing lots of developing games from KR/JP/US and writing advice to the product team let them evaluate have to act as agents of the games or not.

Jul 2011 - Jun 2012
Team & coworkers

Colleagues at Appier

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1 education record

Yi-Ru Chen education

FAQ

Frequently asked questions about Yi-Ru Chen

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What company does Yi-Ru Chen work for?

Yi-Ru Chen works for Appier.

What is Yi-Ru Chen's role at Appier?

Yi-Ru Chen is listed as Associate Director of Account Management at Appier at Appier.

Where is Yi-Ru Chen based?

Yi-Ru Chen is based in Taipei City, Taiwan, Province of China while working with Appier.

What companies has Yi-Ru Chen worked for?

Yi-Ru Chen has worked for Appier, Js-Adways Media Inc., Macrowell Omg Digital Entertainment Co Ltd (3687), Fantasy Technology Co., Ltd., and Gamania Digital Entertainment (Hk) Co., Ltd..

Who are Yi-Ru Chen's colleagues at Appier?

Yi-Ru Chen's colleagues at Appier include Yingjui Chen, Pin-Yu (Penny) Liu, Hsin-Yu Peng, Ting-Wei Wu, and Ting-Chun Liu.

How can I contact Yi-Ru Chen?

You can use AeroLeads to view verified contact signals for Yi-Ru Chen at Appier, including work email, phone, and LinkedIn data when available.

What schools did Yi-Ru Chen attend?

Yi-Ru Chen holds Bachelors, Department Of Digital Media Design from National Yunlin University Of Science And Technology.

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