Yi-Ru Chen

Yi-Ru Chen Email and Phone Number

Associate Director of Account Management at Appier @ Appier
taipei, taiwan, taiwan
Yi-Ru Chen's Location
Taipei City, Taipei City, Taiwan, Taiwan, Province of China
About Yi-Ru Chen

I am an experienced digital advertising professional with a strong track record in optimizing ad performance and driving successful marketing strategies. Currently, I serve as the Associate Director of Customer Success at Appier, where I lead the global AIXPERT Customer Success Management team. My role involves providing SaaS services and managing customer relationships, ensuring enhanced ad performance through platforms like Meta, Google Ads, and Apple Search Ads.Over the past eight years, I have gained extensive experience in the digital advertising industry, holding various leadership roles. My expertise includes developing revenue growth strategies, enhancing customer retention rates, and reducing churn rates. At Appier, I have successfully led multiple teams, supported performance troubleshooting, and created cross-sale opportunities by collaborating with other SaaS product teams.My journey in digital advertising began at JS-ADWAYS MEDIA INC., where I managed media projects and optimized ads across multiple platforms. I have consistently helped clients achieve their marketing goals through innovative strategies and detailed performance analysis.With a solid background in digital marketing, I am passionate about leveraging data-driven insights to drive business growth and deliver exceptional results for clients. I am eager to continue exploring new opportunities and advancing in this dynamic field.

Yi-Ru Chen's Current Company Details
Appier

Appier

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Associate Director of Account Management at Appier
taipei, taiwan, taiwan
Website:
appier.com
Employees:
434
Yi-Ru Chen Work Experience Details
  • Appier
    Associate Director Of Customer Success
    Appier Apr 2022 - Present
    台灣
    https://www.appier.com/zh-tw/products/aixpertLead global AIXPERT CSM team to provide SaaS service and management the customer. - Be the customer's digital ads consultant and combined AIXPERT plus ads platform(Meta、Google ads、Apple search ads) to guide the customer enhance the performance.- Make global AIXPERT product sales activity plan(upsell and reneal contract) and revenue growth strategy.- Co-work with other SaaS product team in Appier and create the cross sale opptunity.
  • Appier
    Associate Director Of Account Management
    Appier Apr 2020 - Mar 2022
    台灣 臺北市 台北
    Lead GCR Appier AM Team included 3 type of vertical:Ecommerce、Branding、App - Support with team members for performance troubleshooting.- Make GCR revenue growth strategy plan.- Enhance custome retention rate and reduce churn rate.
  • Appier
    Senior Account Manager
    Appier Apr 2019 - Mar 2020
    Taipei City
    Lead APP AM Team which is one of Appier AM department and in charge of all APP customer management in Great China. - Support with team members for performance troubleshooting.- Make reginal revenue growth strategy plan.- Enhance custome retention rate and reduce churn rate.
  • Js-Adways Media Inc.
    Media ​Department Manager​
    Js-Adways Media Inc. Jul 2017 - Feb 2019
    Taipei City
    Guide sales to pitch the client and help sales together provide the marketing plan with any media to the client and reach revenue goal.
  • Js-Adways Media Inc.
    Media Project Supervisor
    Js-Adways Media Inc. Jan 2016 - Jun 2017
    Taipei City
    Optimize ads platform such as Meta/Google/LINE ads/Applovin/Unity/Tiktok/Twitter..etc and help the client(include ecomerce/App/Branding vertical) reach the marketing goal.
  • Js-Adways Media Inc.
    Media Project Specialist
    Js-Adways Media Inc. Feb 2014 - Dec 2015
    Taipei City
  • Macrowell Omg Digital Entertainment Co Ltd (3687)
    Product Manager
    Macrowell Omg Digital Entertainment Co Ltd (3687) Jul 2013 - Jan 2014
    台灣 臺北市 台北
  • Fantasy Technology Co., Ltd.
    Marketing Supervisor
    Fantasy Technology Co., Ltd. Apr 2013 - Jun 2013
    台灣 新北市 中和區
  • Fantasy Technology Co., Ltd.
    Marketing Executive
    Fantasy Technology Co., Ltd. Jul 2012 - Mar 2013
  • Gamania Digital Entertainment (Hk) Co., Ltd.
    Intern
    Gamania Digital Entertainment (Hk) Co., Ltd. Jul 2011 - Jun 2012
    台灣 新北市 中和區
    - Testing lots of developing games from KR/JP/US and writing advice to the product team let them evaluate have to act as agents of the games or not.

Yi-Ru Chen Education Details

Frequently Asked Questions about Yi-Ru Chen

What company does Yi-Ru Chen work for?

Yi-Ru Chen works for Appier

What is Yi-Ru Chen's role at the current company?

Yi-Ru Chen's current role is Associate Director of Account Management at Appier.

What schools did Yi-Ru Chen attend?

Yi-Ru Chen attended National Yunlin University Of Science And Technology.

Who are Yi-Ru Chen's colleagues?

Yi-Ru Chen's colleagues are Ajim Liu, Flora Jeong, Livia Lin, Yu-Che Tsai, Wei Jun Cheng, Emily .z, Gary Huang.

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