Digital Product Management
Current- Responsible and take lead on digital product BMW Intelligent Personal Assistant, Digital Key, Remote Services, My BMW ID and log-in, Festival App. - Work as primary contact window to Munich team to ensure China market requirements are being reflected and incorporated in global strategy and central approach fits China market requirements;- Define the long-term strategy of the product and create product roadmap;Monitoring & analyzing major competitors' development in China and invest industry trends and businessimpact;- Identify opportunities for product innovation and product enhancements and work with research regardingproduct development;- Prepare product documents including Market Requirement Documents and Product Use Cases to drive product activity;- Develop product marketing plan to generate product awareness and demand plan product launch, support sales and marketing events.